The network's branding has usually centred around its large stable of personalities and anchors.  Elaborate, 2-minute season launches featuring the network's stars as a big, happy family with upbeat jingles were a Nine signature in the 80s and 90s.  Although the other networks had their imitations, Nine pioneered the genre in Australia.  The slogan "Still the One" was borrowed from ABC America's promotional campaigns. 


Click for larger image Channel 9 Ident
1993
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Click for larger image 9 - Still The One Promo (Shout)
1990
Excess was in at Nine in the late 80s.  Promos were bigger and better every year.  Proprietor Alan Bond (later jailed for corruption) hired a huge yacht and flew in Jermaine Jackson for this promo, one of the most expensive in Australian television history.  Nine's stars sing their hearts out to the Isley Brothers song "Shout", including some of the venerated news personalities of the time (sometimes in more than one persona in the same frame!).  The most important personalities bring out their family albums and compare childhood photos.  As pointed out in the promo, this was a rare time when the Nine Network was actually a network of owned-and-operated stations in all 5 main cities.  As is the case with excess, the crash came hard.  Bond sold Nine back to the Packer family for a quarter the price he had paid for it.
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Click for larger image 9 - Still The One Promo
1997
Nine's season launches started the trend for long video-clip type promos featuring all the network stars as a big, happy family.  Although other nets had their imitations, the 2-minute promo (especially in the "Still the One" vein) suited Nine to a tee.
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Click for larger image 9 - Still The One Promo
1992

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Click for larger image 9 - Still The One
1994
Click for larger image Features two kids, presumably borther and sister, sneaking into the Nine studios and going on a behind the scenes tour, meeting top personalities and collecting video snaps along the way.  While the Sydney version shows the local news team entertaining the kids on their set, the bulk of the studio locations were shot at GTV-9 Melbourne.  Since the early days of television, the vast majority of entertainment, variety and game shows have been produced in Melbourne, both on Nine and at other networks. 

Click for larger image 9 - Still The One
1996
Click for larger image Features the song "This is Australia" by Australian band Gangajang.  The stars are shown at various locations around Australia doing Australian things like surfing, swinging on the "Hill's Hoist", cutting cane and mowing the Sydney Football Stadium.

Click for larger image 9 Ident - Saturday
2004
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Click for larger image 9 Ident - Red
2004
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Click for larger image 9 Ident - Purple
2004
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www.nine.com.au