Stichting Ether Reklame - STER is responsible for providing the commercials to public channels, Ned1,2 and 3. It also provides the commercials to all PO's outlets - radio, television, national and regional. It began in 1967 when television commercials started in the 70's


Commercials were shown between these graphic 'spots' a graphic line, circle or some kind of drawing.


Click for larger image Click for larger image Click for larger image Click for larger image STER Pattern Sting
1980s
STER Pattern Sting
1980s
STER Pattern Sting
1980s
STER Pattern Sting
1980s


Joop Geesink was a man who said, "let's do something nice in the commercial blocks" He developed the idea of 'Loekie de leeuw' (Loekie the Lion) to do all kind of funny things together with his friend, a little mouse and other characters.
 
They used a lion because it is also a symbol in the flag of the Queen. It's also the reason you'll see (orange) lions in soccer. Loekie comes from the english words 'Look-He!'. He was a real success and people watched him, and all the commercials! STER decided to drop Loekie after 30 years on air.


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1987
STER Ident
1987
STER Ident
1987
STER Ident
1987


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1987
STER Ident
1985
STER Ident
1980s
STER Ident
1985


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1987
STER Ident
1985
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s


Click for larger image Click for larger image Click for larger image Click for larger image STER Ident
1980s
STER Ident
1980s
STER Ident
1980s
STER Ident
1980s



Click for larger image STER Ident
2000
Click for larger image

Click for larger image STER Ned1 Ident
2001
Click for larger image

Click for larger image STER Ned2 Ident
2000
Click for larger image

Click for larger image STER Ned3 Ident
2000
Click for larger image


Click for larger image STER Idents compilation
2002
The following idents come in pairs (one at the beginning and another at the end of the advertising block) The idents which end with the STER logo are used at the beginning. The idents with the logo in the beginning, fading out, are used at the end. the letters behind the STER logo give a list of all these channels : NL123 = nederland 1 2 3 | R123FM = radio 1, 2, 3FM | R447AM = radio 447AM | RN = Radio nederland (short-wave) | RO = Regionale Omroepen (regional) | OMROEP.NL = website.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image STER Idents compilation
2003

Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image STER Christmas Idents Compilation
2002

Click for larger image Click for larger image Click for larger image Click for larger image


STER Bumpers - Beach
2003
The 2003 idents also come in pairs, Idents would now be branded with the new Ned 1,2 and 3 idents.
 
left clip - start of advertising
 
right clip - close of advertising


STER Bumpers - Boat
2003
left clip - start of advertising
 
right clip - close of advertising


STER Bumpers - Field
2003
left clip - start of advertising
 
right clip - close of advertising


STER Bumpers - Children
2003
left clip - start of advertising
 
right clip - close of advertising


Click for larger image Click for larger image Click for larger image STER Ned1 Ident
2009
STER Ned1 Ident
2009
STER Ned1 Ident
2009


Click for larger image STER Ned1 Break Bumpers
2009
Click for larger image A couple more Ned1 STER break bumpers..

Click for larger image STER Ned2 Break Bumpers
2009
Click for larger image This is how the STER break bumpers looked on Nederland 2.

Official Website
www.ster.nl