Click for larger image TVE1 Ident
1983
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Click for larger image TVE
1987
Click for larger image A regional programme from Castilla La Mancha

Click for larger image TVE1 Start-Up
1989
TVE1 is pronounced onscreen as La Primera (The First).
 
This is their start-up sequence from 1989. A great piece of animation, watch as the test card turns into a jolly face and then the TVE1 logo!

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Click for larger image TVE1 Break Bumpers
1989
Click for larger image This a break bumper used at the start of a commercial break.
 
Right clip - bumper used after the commercials


Click for larger image TVE1 Promo
1989
Click for larger image A promotion featuring the TVE1 eye symbol animated with computer graphics. A little scary as the green eye appears and disappears into a black background.

Click for larger image TVE1 Filler
1989
Click for larger image This strange pattern and scary music was used at the end of commercial breaks. Was it a sting or a filler?

Click for larger image Today on TVE Promo
1989
Click for larger image What's on TVE's channels today?

Click for larger image TVE1 Ident
1991
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Click for larger image TVE1 Start-Up
1992
Click for larger image By 1992 The eye symbol is now dropped and a new '1' logo introduced.
 
Sand, sea and crabs are now the theme for TVE1's branding...


Click for larger image Click for larger image Click for larger image Click for larger image TVE1 Ident
1992
TVE1 Ident
1992
TVE1 Coming Up
1992
TVE1 Closedown
1992


Click for larger image TVE1 Promo
1992
Click for larger image Tomorrow on TVE1...

Click for larger image TVE1 Start-Up
1994
Click for larger image It's 1994 and the start-up sequence for TVE1 features an extravganza of computer graphics. It reminds me of a scene from Toy Story, I think because of the 3D bouncing ball.

Click for larger image TVE1 Coming Up
1994
Click for larger image Here's tomorrows line-up for TVE1, again with shiny 3D graphics

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1994
Prog Promo
1994
Prog Promo
1994
Prog Promo
1994


Click for larger image TVE1 Advertising Filler
1994
Click for larger image This is a loop which played when there were no commercials running, or as junctions where the spanish regions waited to opt back to the network

Click for larger image TVE1 Promo
1994
Click for larger image All the stars of entertainment and news from TVE1 come together for this image promo.

Click for larger image TVE1 Summer Ident
1994
Click for larger image A seasonal summer ident.

Click for larger image TVE1 Cine (Summer)
1994
The afternoon film opening titles

Click for larger image TVE Promo
1994
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Click for larger image TVE1 Start-Up
1995
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TVE Ident
1995
TVE Children
1995
TVE Drama
1995
TVE News
1995


1996 brings a much better look and the '1' outline is back. Now various set-ups of different people are used.
 
All the idents from this period feature the line, 'Somos la primera' which translates as 'we are TVE1'. La Primera is used in Spain to refer to TVE1


Click for larger image Click for larger image Click for larger image TVE Ident Family
1996
TVE Ident Girl
1996
TVE Ident Shop
1996
TVE Ad Filler
1996


Click for larger image TVE1 Today
1996
Click for larger image An example of a coming up programme list.

Click for larger image TVE Promotion
1997
Click for larger image This promo looks great, promoting TVE's summer schedule. The voiceover asks 'what lengths would you go to catch our summer shows?' which is why the fish is trying to jump out of the bowl to watch the TV. The feet are a boy returning saying 'mum I've finished in the pool' - he's come in to watch the TV too.

Click for larger image TVE Ad filler / Ident
1997
Click for larger image A water theme for the TVE1 ident in '97

TVE1's idents for 1998 feature the logo modelled with computer graphics using different textures, including sheet metal, chrome and fabric


Click for larger image Click for larger image Click for larger image TVE Ident - Metal
1998
TVE Ident - Chrome
1998
TVE Ident - Fabric
1998
Promo
1998



Click for larger image TVE1 Ad Filler / Next
2002
Click for larger image A new simplified logo for TVE1 now, with a contemporary live action approach to the graphics. This sequence features the commercial track 'Porcelain' by Moby.
 
Apologies for the poor recording.
 
Right clip - Next programme continues...


In 2008 RTVE rebranded all of it's services with a new corporate logo. The old logo was not that trendy but it was easily recognisable, the new logo is smart and elegant, but lacks character. The new identity was designed by Summa, who said, "The new corporate identity is based on the concept of light that spreads in all colours of the spectrum. Light symbolises life, energy, warmth, passion and movement. The goal is to be affectionate and friendly and stablish a strong bond with the audience, but also technological and modern."


Click for larger image TVE1 Ident
2010
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Click for larger image TVE1 Ident
2010
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Click for larger image TVE1 Ident
2010
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Click for larger image TVE1 Ident
2010
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Click for larger image TVE1 Ident
2010
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Click for larger image Click for larger image Click for larger image Click for larger image TVE1 Programme Promo
2010
TVE1 Programme Promo
2010
TVE1 Programme Promo
2010
TVE1 Programme Promo
2010



Click for larger image Telediario Breakfast
1989
The breakfast news programme from TVE presented by Pedro Piqueras
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Click for larger image Telediario Closing Sequences
1989
Click for larger image Telediario is TVE's news programme shown on TVE1 and TVE2.
 
This is the closing theme from '89. I can remember how the anchors would throw their scripts away and actually stand up and walk away! whilst still on-air.


Click for larger image Click for larger image Click for larger image Click for larger image Diario Noche
1992
Avance
1992
Teledario close
1994
TVE News Promo
1994


Click for larger image TVE Murcia
1994
Click for larger image Regional News service for Murcia

Click for larger image TVE Valencia
1994
Click for larger image Regional News service for the Valencia region

Click for larger image TVE Directo Directo
1994
Click for larger image Promo for TVE's new programmes

Click for larger image Telediario
1994
A groovy new theme tune, and a flying pieces logo. I like the way the logo turns into a negative of itself.
 
The right clip shows a sting that was used halfway through the programme

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Click for larger image Telediario Closing Sequences
1994
Click for larger image An example of the programme closing.
 
Right clip - The afternoon news bulletin closing sequence


Click for larger image Telediario
1995
Click for larger image Another opening and closing sequence of Telediario with Pedro Altares

Click for larger image Tele Murcia
1996
Click for larger image Regional News titles from Murcia

Click for larger image Telediario
1996
An atmospheric view of the world for Telediario's titles in '96
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Click for larger image Telediario
1997
Click for larger image Recorded from TVE International

Click for larger image Telediario
1998
A new harder news theme and new titles featuring behind the scenes-type shots.
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Click for larger image Telediario - American Edition
2001
Click for larger image Recorded from TVE International

Click for larger image Telediario Avance
2002
Click for larger image An updated version of the previous look now with lots of flying globes!
 
Opening and closing sequences featured. Apologies for poor recording


Telediario - Valencia
2002
Click for larger image Here's the local news titles for Valencia
 
Apologies for poor recording.


Click for larger image Telediario
2010

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