TVE1 Start-Up1989 TVE1 is pronounced onscreen as La Primera (The First).
This is their start-up sequence from 1989. A great piece of animation, watch as the test card turns into a jolly face and then the TVE1 logo!
TVE1 Break Bumpers1989
This a break bumper used at the start of a commercial break.
Right clip - bumper used after the commercials
TVE1 Promo1989
A promotion featuring the TVE1 eye symbol animated with computer graphics. A little scary as the green eye appears and disappears into a black background.
TVE1 Filler1989
This strange pattern and scary music was used at the end of commercial breaks. Was it a sting or a filler?
TVE1 Start-Up1992
By 1992 The eye symbol is now dropped and a new '1' logo introduced.
Sand, sea and crabs are now the theme for TVE1's branding...
TVE1 Start-Up1994
It's 1994 and the start-up sequence for TVE1 features an extravganza of computer graphics. It reminds me of a scene from Toy Story, I think because of the 3D bouncing ball.
TVE1 Advertising Filler1994
This is a loop which played when there were no commercials running, or as junctions where the spanish regions waited to opt back to the network
TVE1 Promo1994
All the stars of entertainment and news from TVE1 come together for this image promo.
1996
1996 brings a much better look and the '1' outline is back. Now various set-ups of different people are used.
All the idents from this period feature the line, 'Somos la primera' which translates as 'we are TVE1'. La Primera is used in Spain to refer to TVE1
TVE Promotion1997
This promo looks great, promoting TVE's summer schedule. The voiceover asks 'what lengths would you go to catch our summer shows?' which is why the fish is trying to jump out of the bowl to watch the TV. The feet are a boy returning saying 'mum I've finished in the pool' - he's come in to watch the TV too.
1996
TVE1's idents for 1998 feature the logo modelled with computer graphics using different textures, including sheet metal, chrome and fabric
2002
TVE1 Ad Filler / Next2002
A new simplified logo for TVE1 now, with a contemporary live action approach to the graphics. This sequence features the commercial track 'Porcelain' by Moby.
Apologies for the poor recording.
Right clip - Next programme continues...
2008
In 2008 RTVE rebranded all of it's services with a new corporate logo. The old logo was not that trendy but it was easily recognisable, the new logo is smart and elegant, but lacks character. The new identity was designed by Summa, who said, "The new corporate identity is based on the concept of light that spreads in all colours of the spectrum. Light symbolises life, energy, warmth, passion and movement. The goal is to be affectionate and friendly and stablish a strong bond with the audience, but also technological and modern."
TVE1 Programme Promo2010 TVE1 Programme Promo
2010 TVE1 Programme Promo
2010 TVE1 Programme Promo
2010
TVE1 News
Telediario Closing Sequences1989
Telediario is TVE's news programme shown on TVE1 and TVE2.
This is the closing theme from '89. I can remember how the anchors would throw their scripts away and actually stand up and walk away! whilst still on-air.
Telediario1994 A groovy new theme tune, and a flying pieces logo. I like the way the logo turns into a negative of itself.
The right clip shows a sting that was used halfway through the programme
Telediario Closing Sequences1994
An example of the programme closing.
Right clip - The afternoon news bulletin closing sequence
Telediario Avance2002
An updated version of the previous look now with lots of flying globes!
Opening and closing sequences featured. Apologies for poor recording
