Cinemax is the "sister" channel to Home Box Office. In the beginning, it functioned as sort of an HBO-2, although completely focused on movies.
As HBO matured in the late 1990s and began to concentrate mainly on original movies and series instead of theatrical movies, Cinemax forged out a separate identity as the home of theatrical movies. There are now cross-promotions between the two services, something that was a rarity before. But always a standard of the channel: its late night soft-core pornography.
Cinemax - Identity 1980's
Cinemax Movie Ident1980s
A real classic example of 80's computer graphics, lots of flying chunky abstract shapes using lots of colour!
Produced by Pacific Data Images
Cinemax Next1980s
"Next more movies, more choice.."
Produced by Pacific Data Images
Clips recorded by Jay Cordova
Cinemax - Identity 1990's
Cinemax Movie Ident1990s
With the advancement of CGI in the 1990's, Cinemax replaced their original movie opener with this creative and well-done ident. Despite all the cutting edge computer graphics, this opener has a nostalgic feel of an old-time movie theatre.
Spring Break Promo1990s
To celebrate the first day of spring, Cinemax featured a block of classic, beach B-movies.
90's clips recorded by Kris Starring
Cinemax - Identity 2003
Cinemax Ident2003
For the new millennium, contemporary graphics, using 3D graphics in a subtle way, by the use of lots of lighting effects and reflections.
Second clip - tonight on Cinemax
Next & Movie Promo2003
Tasteful typography and layout for what's coming up next...
Second clip - A generic style promo for featured movies.
Cinemax - Multi Channel Identity 2004
Cinemax 8 Channels Promo2004
This promo explains the Cinemax range of 8 channels.. Cinemax-"movies you'll connect with" MoreMax-"Double the entertainment choices." ActionMax-"It's action. All the time." ThrillerMax-"Mystery, intrigue and suspense, 24/7" 5StarMax-"Hit Movies you know and love." WMax-"Movies for every woman." @Max-"Movies you'll connect with." OuterMax-"Movies outside the ordinary."
