
1985
BBC1's mirror globe had been on screen since the beginning of colour. Fifteen years on TV technology had advanced rapidly and by 1982 it was the only mechanical symbol still in use. It also required frequent re-calibration. So from February 1985 in came the golden globe that was BBC1's COW - Computer Originated World.
Work on the COW began in 1983 and was a mammoth task combining the efforts of BBC Computer Graphics, Graphic Design and the Designs Departments. The COW was generated by a black box containing several circuitboards. Each board carried one layer of the animation - the BBC1 logo, blue background etc. The output had an aspect ratio of 5:4 and was cropped for transmission (and you thought cropping was a new phenomenon!)
The end result was a stunning, 3D revolving world image that was fully anti-aliased. Even today it's hard to believe the COW was not a model. Oliver Elmes designed the new graphics; six years earlier he created the design for BBC2's electronic ident.
This page has a full account of how the COW was brought to life. Warning - very technical!
http://www.bbceng.info/Designs/designs_technology/new_world.htm
The new globe first appeared at 7pm on Monday 18 February. Originally it was hoped to launch by 1st January 1985, but the launch was deferred to coincide with radical changes to the BBC1 schedule. So the COW was not Michael Grade's idea, as is commonly thought. But it signalled a new era for BBC1 - and presentation graphics.
BBC1 COW Globe and Clock - 1st TX
At 7pm the wait was over. The golden globe finally appeared with Mark Waddington proudly introducing the first edition of "Wogan". BBC1's brave new world coincided with the introduction of computerised weather graphics, which had debuted half an hour earlier. And of course the new globe meant a new station clock. Or maybe not - the previous clock face was retained, with new blue and gold colours. Note the centre dot is missing from the clock face - this was never corrected during the clock's run.
BBC1 Closedown
Doesn't time fly when you're having fun! The COW's first evening came to a swift end and Mark Waddington signs off with the new graphics.Further continuity examples of the COW in action..
BBC1 COW stops!
Being computer-generated, the COW eliminated many of the mirror globe's operational problems so never again would we see the globe break down on air. But could the globe be paused on screen? Have a look at this link into...The Day The Earth Stood Still.
BBC1 Clock Goes Forward
The start of BST provides a candid look into the workings of the BBC1 clock - at the press of a button, the clock goes forward one hour. Your announcer is Peter Bolgar, a veteran of BBC continuity from the 1960s until 1995.
BBC1 Closedown
BBC1 Christmas
We'd already got rid of the mechanised globe, so it was to be expected Christmas idents would go the same way. Yet BBC1's final model was definitely the best. Two mechanical robins adorned the new BBC1 logo; one on top of it, the other whizzing around. And both flapping their wings with excitement. Fans of the robins were in for huge disappointment at Closedown. The COW was shown as usual, but David Miles' announcement on Christmas night provided some compensation.
BBC1 Christmas Ident
Christmas Ident & Closedown
Two more clips from Christmas Eve. Left: A promo for the Christmas edition of Hi-de-Hi is the focus of this clip and the right clip features the full Christmas Eve closedown.1986
Noel shoots the poor robins!
BBC1 Clock Goes Forward
The start of BST provides a candid look into the workings of the BBC1 clock - at the press of a button, the clock goes forward one hour. The announcer is Tim Nichols, a stalwart of BBC continuity in the 70s and 80s.
BBC1 Closedown
BBC1 Christmas Idents
Children's BBC held a competition to design BBC1's Christmas identity in 1986. Three winning icons - holly, a Christmas tree and its star - were blended together for this scene.
BBC1 Christmas Idents
Pure Christmas fare is trailed in these two clips - a musical and a Christmas special.1987
No Limits - Globe feature
Whilst Channel 4 had Network 7, on the BBC was No Limits, the youth and entertainment show hosted by Jenny Powell and Tony Baker produced by BBC Manchester. In this clip Tony visits TVC and tells us more about the old and COW globes.
BBC1 Children In Need
Time for the BBC's annual fundraiser again, and viewers are treated to a revolving Pudsey from 5:35pm onwards.
BBC1 Closedown
BBC1 Christmas Ident - First TX
For years the BBC Christmas idents had been mechanical models, almost always revolving on a turntable. Even when the models were ditched in 1986, an element of movement remained central to the idents, ie. a ring of dancing holly. But in 1987 all that changed. Bernard Newnham produced the 1987 Christmas look and felt the models were looking old-fashioned. Also they tied up a Pres studio (the famous Pres B). So he came up with the idea of merging the Christmas trail animation into the symbol; bosses agreed and were pleased with the integrated style below.
BBC1 Saturday Night At The Movies
A special ident was produced for BBC1's weekly Saturday Night at the Movies. It follows the introduction to this week's film, here voiced by Cathy Stewart.1988
BBC1 See For Yourself COW
In the late 1980s the BBC presented "See For Yourself", a televised annual report showing viewers where their licence fee goes - and what the BBC can do that other broadcasters can't. To symbolise this glance "into the world of the BBC" the COW zooms in at the start of the title sequence. Both versions are edited together in one clip.
Open Air - Richard Straker Feature
Open Air was the flagship programme of the launch of BBC1's daytime service. The programme was a viewers' right-to-reply programme about the previous night's television. Occasionally the programme took viewers' questions about other aspects of television and on this occasion, BBC1 continuity was featured with Richard Straker answering viewers' questions and showing us how it's all done.
Open Air - Continuity Feature
Richard Starker, the BBC’s senior continuity announcer, teaches a viewer how to do continuity
BBC1 Comic Relief
A major problem with the COW is it was difficult to adapt, so there were rarely any variations for special events. However, BBC1 wasted no time getting into the spirit of the first Red Nose Day fundraiser in 1988. Immediately after "Wogan" viewers saw a red nose being planted on Africa, and the BBC1 logo covered with a Comic Relief banner just before the evening telethon. The effect was achieved either through chroma key (which would involve a blue sphere rotating at an identical speed to the COW) or computer techniques.
BBC1 Children In Need
A bigger Pudsey doubles as the BBC1 globe (the announcer actually said that in one junction), and he stops once he faces the camera.
BBC1 Christmas Ident - 1st TX
A bit more life this year. The theme was "A Partridge In A Pear Tree" and our noble bird would fly in and out of his tree. There were day and night-time versions.
1989
One Day In The Life Of TV - BBC1 Closes down
BBC1 Comic Relief
March 1989 and Red Nose Day madness sweeps the country again. Bigger than before - and that's just the nose on the COW!
BBC1 Children In Need
1989 marked the 10th anniversary of the Children In Need telethon. Marking this milestone is not a stuffed Pudsey but a computer-generated one.
BBC1 Christmas
Just when we all though mechanical models were old hat, this globe-shaped spinning top marked Christmas at the end of the 1980s. A case of "end the decade as you began", perhaps?
BBC1 Christmas Closedown
The end of BBC1's Boxing Day, and the all-too-brief appearance of the Christmas ident (it wasn't unveiled until evening on Christmas Eve). Andy Cartledge helps the festive globe sneak out quietly.1990
BBC1 Christmas
1990 saw the last Christmas free of corporate branding. BBC1's festive trails for that year featured a giant pop-up book which came to life. The ident utilises the book's front cover - with the COW sandwiched in the moon!
BBC1 Christmas Closedowns
Two of the three closedowns to incorporate the Christmas ident in 1990. First it's the end of Christmas Day, with Peter Brook doing the honours.
1991
Final Neighbours COW
For the last time with this, Neighbours. It’s a present from ‘them upstairs.’
BBC1 - Final COW closedown
Almost six years after its introduction, the COW globe was finally put out to pasture in 1991. Here's the final showing as BBC1 closes down for the night; announcer Dave Adey warns viewers to expect a change tomorrow morning.