Click for larger image Channel Four Original Ident
from 1982
The award winning Channel Four identity was designed in 1982 by Robinson Lambie-Nairn. They won the initial pitch against Michael Peters and Wolf Olins.
 
From their initial presentation Lambie-Nairn researched Channel Four's philosophy and seized the fact that they would be buying all their programmes in, so Channel Four would be a patchwork.
 
Their first idea was to illustrate the coming together of these elements. The first six ideas of 'coming together' all implied movement. One idea used the the colours of a television gun (RGB) and Channel Four liked the use of strong colour and agreed the 'coming together' theme should be emphasised and developed further.
 
Having created the logo, Lambie Nairn then used a computer to animate outlines of the blocks to the final freeze. The movements were then hand coloured and shot, but it didnt work, it was lacking shadow and lighting. So they decided to go to Los Angeles and Bo Gehring Aviation who specialised in computer animation to have differing sequences of the same basic symbol done entirely on computer, as at the time there was nowhere in the UK to go for this.
 
The results were ground breaking, entertaining and a flawless piece of tv graphic design.

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Click for larger image Click for larger image Click for larger image Click for larger image Ident / Continuity
1987
Ident / Continuity
1987
Ident / Continuity
?
Ident / Continuity
1987


Click for larger image Click for larger image Click for larger image Click for larger image Ident / Continuity
1988
Ident / Continuity
?
Ident / Continuity
1987
Ident / Continuity
1987


Click for larger image Click for larger image Click for larger image Click for larger image Ident / Continuity
1987
Ident / Continuity
1988
Ident / Continuity
1989
Ident / Continuity
1987


Click for larger image Click for larger image Click for larger image Click for larger image Ident / Continuity
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Ident / Continuity
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Ident / Continuity
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Ident / Continuity
?


Is this continuity ? Well it is coming from Channel Four and its not a programme. This is what happened when the ITV station selling the advertising space, err couldn't! So instead a treat for all you music fans ... Last clip - later in the same year no ads at all on C4 because of an actors dispute between Equity and the IBA.


Click for larger image Click for larger image Click for larger image Click for larger image The Avengers Follows
c1982
Alice Follows Shortly
c1982
Rhapsody In Blue Follows
c1982
Three Men In A Boat Follows Shortly
c1982


Click for larger image Click for larger image Click for larger image Click for larger image When Comedy Was King Follows
c1982
The British At War Follows
c1982
Channel Four News Follows
1983
Brookside Follows Shortly
1982


starting with photographic slides...


Click for larger image Click for larger image Click for larger image Click for larger image Next Channel Four News
1985
Well Being
?
Next Brookside
?
The Magic Box
1985


Click for larger image Click for larger image Click for larger image Click for larger image Eleventh Hour
?
Next After The Break
1983
Next What The Papers Say
?
Brideshead Revisited
1983


Now the slides are made electronically with Quantel Paintbox


Click for larger image Click for larger image Click for larger image Click for larger image A Plus4 Next
?
Jools Holland In Performance
?
15-1
1988
The Munsters
1987


Click for larger image Click for larger image Click for larger image Click for larger image Continuity 1
1987
Continuity 2
1987
Continuity 3
1988
Continuity 4
1988


Click for larger image Click for larger image Click for larger image Click for larger image Continuity 1
1992
Continuity 2
1992
Continuity 3
1992
Continuity 4
1992



Click for larger image Click for larger image Click for larger image Click for larger image Clock 1
1988
Clock 2
1988
Clock 3
1992
Clock 4
1987



Click for larger image Channel Four Start-Up
1982
Click for larger image Until Channel 4 launched a breakfast television service in April 1989, the channel started the day in the same way - the Channel 4 logo appeared followed by a rundown of the first few programmes with music playing for two minutes before the first programme of the day. Here, Paul Coia starts the Channel 4 day a few weeks after launch.

Click for larger image Channel Four Start-Ups
1985
Click for larger image Two startups from the 2.30pm weekday start time period.

Click for larger image Click for larger image Click for larger image Start-Up
1984
Start-Up
1985
Start-Up
1987
Short start-up
1988



Click for larger image In-vision Closedowns
1983
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Click for larger image Click for larger image Click for larger image Click for larger image Closedown & Preview
1984
Closedown
1986
Closedown
1985
Closedown
?


Click for larger image Click for larger image Click for larger image Click for larger image Closedown
?
Closedown
1988
Closedown
1993
Closedown
1988


Click for larger image Click for larger image Click for larger image Click for larger image Closedown
?
Closedown
?
Closedown
?
Closedown
?


Click for larger image Click for larger image Click for larger image Closedown
?
5th Birthday Closedown
1987
Closedown
1993
Closedown
1994



Click for larger image Channel 4 Nightime
1987
In 1987, Channel 4 started staying up late, initially only at the weekend, and a special ident was briefly used. It was in early 1988 that the channel broadcast into the early hours seven days a week offering an alternative to the programming on ITV as that network started extending broadcasting hours at around the same time, on a region-by-region basis, ahead of the entire ITV network being on air all night by autumn 1988.
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Click for larger image Click for larger image Click for larger image Click for larger image Bedazzled Next
c1987
Countdown
1987
Winter Of Our Dreams Saturday
c1987
Closedown
1989


Click for larger image Red Triangle
1986
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Click for larger image Christmas Ident
1982
Click for larger image A very festive version of the Four Square jingle was used as the soundtrack to 4's first Christmas with the logo doing its stuff in front of a Christmas bauble.

Click for larger image Christmas Start-Up
1982
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Click for larger image Boxing Day Start Up
1982
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Click for larger image Christmas Promo
1982
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Click for larger image Christmas Invision Closedowns
1982
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Click for larger image Christmas Invision
1982
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Click for larger image Channel 4 Christmas Ident
1983
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Click for larger image Christmas Eve Start-Up
24.12.1983
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Click for larger image Christmas Eve Closedown
24.12.1983
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Click for larger image Christmas Day Start-Up
25.12.1983
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Click for larger image Christmas Eve Promo
1983
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Click for larger image Christmas Promo
1983
Click for larger image This promo peeks into Channel 4's sackful of distinctively entertaining Christmas goodies.

Click for larger image Christmas Promo
24.12.1985
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Click for larger image Christmas Promos
1984
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Click for larger image Boxing Day Promo
1984
Click for larger image As it says on the tin, a promo of some of the highlights for Boxing Day on Channel 4.


Click for larger image Christmas Ident
1985
Click for larger image The Channel 4 1985 Christmas ident.

Click for larger image Christmas Closedown
25.12.1985
Click for larger image The Christmas Day closedown from 1985

Click for larger image Christmas Promo - Treasure Hunt
1985
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Click for larger image Christmas Promo
1986
Click for larger image Previewing some of the forthcoming drama this Christmas on Channel 4.

Click for larger image Christmas Start-Up
1986
Click for larger image This was the earliest startup time thus far in Channel 4's history - 10am - and the day began by removing the wrapper to reveal the day's programming. How seasonal.


Click for larger image Christmas Day & New Years Day Promos
1987
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Click for larger image Click for larger image Click for larger image Click for larger image Wednesday Night Promo
1987
The Motown Story Promo
1987
42nd Street Promo
1987
Start-Up
1987



Click for larger image Christmas Ident
1988
Click for larger image Lots of background neon lighting is used for Channel 4's seventh Christmas but there's no seasonal version of 4 Square this year.

Click for larger image Christmas Promos
1988
Click for larger image The look of Channel 4's promos for the 1988 Christmas holiday period.


Click for larger image Christmas Ident
1989
Click for larger image This year Channel 4 gives its jingle a Christmas reworking for 1989 and the logo is given a distinctly misty look.

Click for larger image Christmas Promos
1989
Click for larger image A sneak preview of how Channel 4 will look at Christmas is seen in this promo.


Click for larger image Christmas Ident
1990
Click for larger image An organ and choral sound is given to 4 Square in 1990.

Click for larger image Christmas Day Start-Up
1990
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Click for larger image Christmas Promo
1990
This promo is for a performance of Haydn's Creation to images from the natural world. This fits in well with the Art of Landscape, which features heavily on the channel at this time as that programme follows the same format of images of the natural world accompanied by a soundtrack of classical music. The promo ends with the phrase "stereo music" as Nicam Digital Stereo was being slowly rolled out by the IBA in 1989 on a transmitter-by-transmitter basis.


Click for larger image Christmas Ident
1991
Click for larger image No seasonal sound to 4 Square in 1991 but a colourful seasonal look for the logo.

Click for larger image Christmas Promos
1991
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Click for larger image Christmas Ident
1992
Click for larger image A baroque-style reworking of 4 Square for Channel 4's 1992 Christmas.

Click for larger image Click for larger image Click for larger image Click for larger image Christmas Promo
1992
Sunday Promo
1992
Christmas Continuity
1992
Christmas Continuity
1992



Christmas in New York is the theme for 1993


Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident
1993
Christmas Ident
1993
Christmas Ident
1993
Christmas Promo
1993



Click for larger image Christmas Ident
1994
Simplicity itself but just as effective as rather than producing something brand new, bosses decided to give the logo a shiny icy feel for Christmas 1994.

Click for larger image Continuity & Promo
1994
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Click for larger image Christmas Ident
1995
Click for larger image The last Christmas with the Channel 4 blocks sees the logo becoming a rotating Christmas decoration.

Click for larger image Christmas Ident
1995
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Click for larger image Christmas programme promos
1995
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Click for larger image Channel 4 Paintbox Logo
1984?
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Click for larger image Channel 4 Love Weekend Ident
?
Click for larger image The logo becomes the beating heart of Channel 4's Love Weekend.

Click for larger image Olympics Ident
1988
Click for larger image 1988 was the only time that Channel 4 has ever broadcast the Olympic Games, sharing its coverage with ITV. Channel 4 broadcast coverage between around 11.30pm and its usual 9.30am start time - daytime coverage was on ITV. To mark the occasion, a special version of the Channel 4 ident was used.

Click for larger image Sport Ident
1992


Click for larger image American Football Ident
1988
Channel 4 has to be credited with bringing Gridiron to UK viewers and it covered the sport for many years. This ident was often seen to introduce its NFL coverage.

Click for larger image Football Italia Ident
1992
Channel 4 brought Italian football to our screens every Sunday afternoon during the 1990s as an alternative to Sky Sports showing the newly formed Premier League and regionalised Division One coverage on ITV. A special ident was produced to introduce the coverage.

Click for larger image Channel 4 Chillers Ident
?
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Click for larger image Channel 4 Dinomania Ident
?
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Click for larger image An Evening with MTM
?
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Click for larger image ATV Tribute - Wednesday Promo
?
Click for larger image This really is Channel 4, despite it broadcasting an evening of classic ATV programming.

Click for larger image Open College on 4
1988
Click for larger image Channel 4 was the television home for the Open College, broadcasting programmes on weekday lunchtimes. This was the logo used to introduce the Open College programming.

Click for larger image Channel 4 Sci-Fi Ident
1989
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Click for larger image Summer Ident
1990


Click for larger image Click for larger image Click for larger image Break Bumper
?
Break Bumper
1984
C4 Kids Ident
1993
C4 Kids Ident
1994


Click for larger image Click for larger image Break Bumper
1993
Break Bumper
1994
Break Bumper
1994
Break Bumper
1993


Click for larger image The James Whale Radio Show
1989
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Click for larger image The Friday Zone
?
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Click for larger image Channel 4 Sales Commercial
9.9.1982
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Click for larger image Channel 4 1st Anniversary Week Programme Promo
1983
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Click for larger image Channel 4 1st Anniversary - Happy Birthday from LWT
1983
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Click for larger image Channel 4 Newsletter Promo
1983
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Click for larger image See more with 4 Promo
?
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Click for larger image Channel Four Television Promo
?
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Click for larger image Channel 4 In The Afternoon
1984
Click for larger image In October 1984, just under two years after Channel 4 launched, the first extension of broadcasting hours took place with the weekday start time brought forward to 2.30pm. This promo tells us about some of the programmes which will be featured in the first few weeks of this new afternoon schedule.

Click for larger image Channel 4 Promos
?
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Click for larger image Channel 4 Promos
?
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Click for larger image Channel 4 Promo
1984
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Click for larger image Channel 4 New Horizons Promo
1984
Click for larger image A promotion here for The Far Pavilions

Click for larger image Channel 4 Tuesday
1984
Click for larger image A promo for a triple dose of comedy.

Click for larger image Channel 4 Promos
1985
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Click for larger image Channel 4 Autumn Promo
1985
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Click for larger image Channel 4 Promos
1986
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Click for larger image Channel 4 Promos
1986
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Click for larger image Channel 4 Spring Promos
?
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Click for larger image Channel 4 Promos
?
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Click for larger image Summer on 4 Promos
1988
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Click for larger image Channel 4 'Gallery' Promos
1987
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Click for larger image Channel 4 Winter Collection Promos
1987
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Click for larger image Channel Introducing Promos
1989
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Click for larger image Channel 4 Promo
?
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Click for larger image Channel 4 Autumn Promo
1988
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Click for larger image Channel 4 Winter Promos
1989
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Click for larger image Channel 4 Winter Promos
1989
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Click for larger image Channel 4 Promo
?
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Click for larger image Channel 4 Promo
1990
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Further examples of programme promotions ...


4 What It's Worth
1988
Gunfight at the OK Corral
1988
Comic Strip Presents
1988
The Manageress
1989


Click for larger image Jonthan Ross
1991
Kit and the Widow
1993
Drop The Dead Donkey
1993
Behind The Scenes Promo
?


Click for larger image Click for larger image International Ballroom Dancing Championship
1984
Goodfellas Promo
1995
Who Dares Wins
1988
Treasure Hunt
1988


Click for larger image Click for larger image Click for larger image Click for larger image Jigsaw Promo
?
Scully
?
Press Gang
?
Pob's Progranmme
?


Click for larger image Click for larger image Click for larger image Click for larger image See More on 4
1983
The Last Resort
?
Jonathan Ross
?
A Paul Morley Show
?


Click for larger image Click for larger image Click for larger image Click for larger image Tuesday
?
Clive Anderson
1995
Ear Say
1984
The Tube
1986


Click for larger image Click for larger image Click for larger image Click for larger image Jools Holland Goes Dutch Promo
1986
Prospects
1982
The Music Game
1992
TV Heaven
1992


Official Website
www.channel4.com