In the 1990s where 3-D logos are out and 'organic' logos are in, Channel 4 updated its image with a new circle theme. The four circle "connections" design along with its "slice of life" scenarios are the most substantial change to the network's image since its inception in 1982, with the original animated 3D coloured blocks. "Our new look is not about a logo" says C4's marketing director Stewart Butterfield. "We are making a characteristically bold leap beyond the fixation with animated logos, which are beginning to look dated." Work began as a joint project between Tomato and C4's in-house design team. the two went their separate ways in the summer, when C4 decided against the work Tomato presented. Tomato was reported to be "angry" with the decision. The logo and over 100 scenarios were finalised by Electric Image's Inferno operator David Frearson. C4's creative director states that the design needed to be "Fluid and organic... it needs to embody a sense of evolution with wich the audience can share." Electric Image managing director, Paul Docherty acknowledged that these were "difficult concepts to interpret, but David has some ideas for a subtle optical burnout effect that we could produce through the Inferno." Ironically this was the first Electric Image job that did not have a 3D element.


Click for larger image Click for larger image Click for larger image Click for larger image Ident
1996
Ident
1996
Ident
1997
Father Dougal
1997


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Father Ted
1997
Ident - Father Ted 2
1997
Ident
1997
Christmas Ident
1996


Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident
1996
Christmas Ident
1996
Christmas Ident
1996
Ident - Street
1998


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Harry Hill
?
Ident - Fridge
1997
Ident - Lee Evans
?
Ident - Sally Gunnell
?


Click for larger image Click for larger image Click for larger image Click for larger image Channel 4 Ident
c1997
Channel 4 Ident
c1997
Channel 4 Ident
1997
Channel 4 Ident
1998


Click for larger image Channel 4 Ident
c1997





Programme trailer examples...


Click for larger image Click for larger image Click for larger image Click for larger image TFI Promo
?
Up Pompeii Promo
?
Clint Night
?
Channel 4 Invision
?


Click for larger image Click for larger image Click for larger image Click for larger image Programme Trail
1997
Programme Trail
1997
Programme Trail
1997
Programme Trail
1997


Click for larger image Click for larger image Click for larger image Click for larger image Programme Trail
1997
Programme Trail
1997
Programme Trail
1997
Programme Trail
1997


Continuity examples...


Click for larger image Click for larger image Click for larger image Click for larger image Next - ER
1997
Next - Brass Eye
1997
Next - Eurotrash
1996
Programme Ref
1997


Click for larger image Click for larger image Click for larger image Click for larger image Programme Ref
1997
Break Bumper
1997
Continuity
1997
Programme Trailer
1997


A special set of idents as Channel 4 turns 15


Click for larger image Click for larger image Click for larger image Click for larger image 4 is 15 Ident
1997
4 is 15 Ident
1997
4 is 15 Ident
1997
4 is 15 Ident
1997


Click for larger image Click for larger image Click for larger image Click for larger image 4 is 15 Ident
1997
4 is 15 Ident
1997
4 is 15 Ident
1997
4 is 15 Ident
1997


Click for larger image Channel 4 Christmas Ident
1997
Click for larger image

Official Website
www.channel4.com