Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...


Click for larger image Click for larger image Click for larger image Click for larger image Ident
2000
Ident
1999
Ident
1999
Ident
2000


Click for larger image Click for larger image Click for larger image Click for larger image Ident
2001
Ident
2001
Ident
2001
Ident
1999


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Matchsticks
1999
Ident
2000
Ident
2000
Ident
2000


More continuity examples and examples of the stripes / 4 squared branding...


Click for larger image Click for larger image Click for larger image Click for larger image Next - Eurotrash
1999
Next - 11 O'clock Show
1999
Next - Ali G
2000
Next - Southpark
2000


Click for larger image Click for larger image Click for larger image Click for larger image Next - Fraiser
2000
Next - Spaced
2000
Next - Frontal
2000
Promotion
2000


Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper
2001
Break Bumper
2001
Break Bumper
2001
Break Bumper
2000


Click for larger image Click for larger image Click for larger image Click for larger image Trailer - West Wing
2000
Trailer - Brookside
2001
Trailer - Bollywood
2000
Trailer - 4 Later
2000


Click for larger image Click for larger image Click for larger image Click for larger image Japan Season Promo
2000
Japan Next
2000
Japan Season Ident
2000
Christmas Promo
2000


Click for larger image Click for larger image Click for larger image Click for larger image 4 Later Next
2000
4 Later Open
2000
4 Later Break Bumper
2000
4 Later Ident
2000


Click for larger image Channel 4 Christmas Idents
2000
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Channel 4 goes widescreen...


Click for larger image Click for larger image Click for larger image Ident
2000
Ident Richard Whiteley
2002
Break Bumper
2003


Click for larger image 4 Later Ident
2000
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Click for larger image Click for larger image Click for larger image Christmas Ident
2000
Christmas Ident
2001
Christmas Promo
2001


Channel 4 Idents
2002
1st January 2002 and Channel Four celebrate the new year with new idents. The horiziontal scrolling bars are replaced by different forms of lines, as these examples illustrate..

Click for larger image Click for larger image Click for larger image Ident - Waveforms
2002
Ident - Lights
2004
Ident - Water
2002


Click for larger image Click for larger image Click for larger image Ident
2003
Next
2003
Ident
2003


Click for larger image Channel 4 Dot Com Promo
2002
Click for larger image A masterpiece of contemporary graphic design used for this promo advertising Channel 4's online activities

Click for larger image 4 Music Ident
2002
Click for larger image This ident was for Channel 4's late night music strand. 4Music became a channel in it's own right in 2008.

Click for larger image Click for larger image Click for larger image CD Promo
2001
Next - Hollyoaks
2000
Promo - Derren Brown
2004


Click for larger image Click for larger image Click for larger image Promo - Big Brother
2003
Promo - V Graham Norton
2003
Promo - Bo Selecta
2004


Click for larger image Click for larger image Click for larger image Christmas Ident 1
2003
Christmas Ident 2
2003
Christmas Promo
2003


Click for larger image Click for larger image Click for larger image Black Friday Ident
2004
Black Friday Ident
2004
Black Friday Ident
2004


Click for larger image Channel 4 Idents
2004
Click for larger image Various channel 4 personalities describe some of their favourite and worst things... including the best way to their heart
 
Are these idents or promos?


Click for larger image Channel 4 Ident
c1999


Click for larger image Channel 4 South Park Ident
2002
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Click for larger image Channel 4 South Park Idents
2002
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Official Website
www.channel4.com