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Setting trends in tv branding once again, and Channel Four looks to stripes and the '4' now in a square...


Click for larger image Click for larger image Click for larger image Click for larger image Ident
2000 Ident
1999 Ident
1999 Ident
2000

Click for larger image Click for larger image Click for larger image Click for larger image Ident
2001 Ident
2001 Ident
2001 Ident
2000

Click for larger image Click for larger image Click for larger image Click for larger image Ident - Matchsticks
1999 Ident
2000 Ident
2000 Ident
2000

More continuity examples and examples of the stripes / 4 squared branding...


Click for larger image Click for larger image Click for larger image Click for larger image Next - Eurotrash
1999 Next - 11 O'clock Show
1999 Next - Ali G
2000 Next - Southpark
2000

Click for larger image Click for larger image Click for larger image Click for larger image Next - Fraiser
2000 Next - Spaced
2000 Next - Frontal
2000 Promotion
2000

Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper
2001 Break Bumper
2001 Break Bumper
2001 Break Bumper
2000

Click for larger image Click for larger image Click for larger image Click for larger image Trailer - West Wing
2000 Trailer - Brookside
2001 Trailer - Bollywood
2000 Trailer - 4 Later
2000

Click for larger image Click for larger image Click for larger image Click for larger image Japan Season Promo
2000 Japan Next
2000 Japan Season Ident
2000 Christmas Promo
2000

Click for larger image Click for larger image Click for larger image Click for larger image 4 Later Next
2000 4 Later Open
2000 4 Later Break Bumper
2000 4 Later Ident
2000

Channel 4 goes widescreen...


Click for larger image Click for larger image Click for larger image Ident
2000 Ident Richard Whiteley
2002 Break Bumper
2003

Click for larger image Click for larger image Click for larger image Christmas Ident
2000 Christmas Ident
2001 Christmas Promo
2001

Channel 4 Idents
2002 1st January 2002 and Channel Four celebrate the new year with new idents. The horiziontal scrolling bars are replaced by different forms of lines, as these examples illustrate..

Click for larger image Click for larger image Click for larger image Ident - Waveforms
2002 Ident - Lights
2004 Ident - Water
2002

Click for larger image Click for larger image Click for larger image Ident
2003 Next
2003 Ident
2003

Click for larger image Channel 4 Dot Com Promo
2002 Click for larger image A masterpiece of contemporary graphic design used for this promo advertising Channel 4's online activities

Click for larger image Click for larger image Click for larger image CD Promo
2001 Next - Hollyoaks
2000 Promo - Derren Brown
2004

Click for larger image Click for larger image Click for larger image Promo - Big Brother
2003 Promo - V Graham Norton
2003 Promo - Bo Selecta
2004

Click for larger image Click for larger image Click for larger image Christmas Ident 1
2003 Christmas Ident 2
2003 Christmas Promo
2003

Click for larger image Click for larger image Click for larger image Black Friday Ident
2004 Black Friday Ident
2004 Black Friday Ident
2004

Click for larger image Channel 4 Idents
2004 Click for larger image Various channel 4 personalities describe some of their favourite and worst things... including the best way to their heart
 
Are these idents or promos?

Official Website
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This page has been written and presented by Steve Barnes.

The information presented on this page has been researched by me on behalf of TV ARK and is offered in good faith, correct to the best of my knowledge. If any factual errors have appeared here inadvertently, then I would be delighted to hear from anyone wishing to offer corrections. All opinions expressed are my own and no offence is intended. Should they be a cause of concern or distress to any readers, please inform me immediately so that I can remove or amend them accordingly.