Channel Four started on November 2nd, 1982 at 4.40pm with a preview of it's programmes followed by the first edition of Countdown, still running now and the programme that made Richard Whiteley a household name. The channel, at the time a wholly owned subsidiary of the IBA, would aim to increase programming for minority interests and programmes produced by independent producers. Originally funded by the ITV Companies, who were responsible for advertising, Channel Four since 1993 have sold their own advertising.

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