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The award winning launch identity was produced by Silverhammer, the US Santa Monica based design company


Click for larger image Click for larger image Click for larger image Click for larger image Channel 5 Ident
1997 Channel 5 Ident
1997 Channel 5 Ident
1997 Channel 5 Ident
1997

Click for larger image Channel 5 Ident
1997 Channel 5 Ident
1999 Channel 5 Ident
1999 Channel 5 Ident
1999

Channel 5 Ident
1999 Channel 5 Ident
1999 Channel 5 Ident
1999 Channel 5 Ident


Click for larger image Always Predictable Never Dull
1997 Click for larger image Your favourite shows at the same time every night....

Click for larger image Channel 5 Tomorrow
1997 Click for larger image Here's what's coming up tomorrow...

Click for larger image Click for larger image Click for larger image Click for larger image Promo - Exclusive
1997 Promo - The Mag
1997 Promos - various
1997 Break Bumper
1997

Click for larger image Christmas Ident
1998 Click for larger image A rather nice looking Christmas ident in 1998...

Click for larger image 2nd Birthday Ident
1999 Click for larger image right clip - birthday break bumper

Click for larger image 2nd Birthday Promo
1999 Channel 5's personalities celebrate 5's second anniversary...
 
right clip - birthday break bumper
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2000

Channel 5 introduced a new set of idents featuring the network's presenters. A celebrity-less ident was presumably used to link into the news


Click for larger image Channel 5 Ident
2000 Suggs
2000 Rob Butler
2000 Kirsty Young
2000

Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident
2000 Christmas Night Promo
2000 Boxing Day Promo
2000 Hospital Promo
2000

Click for larger image Christmas Ident
2001 Click for larger image A lovely atmospheric Christmas ident for 2001

2002

In September 2002 Channel 5 was rebranded as 'Five'. A more contemporary approach using typography is now adopted as the new look


Click for larger image Click for larger image Click for larger image Press ups Ident
2002 Matrix Ident
2002 Swimming Ident
2002

Click for larger image Click for larger image Halloween Ident
2002 Coming Up
2002 Rowing Ident
2003

Golf Ident
2003 Escalator Ident
2003 Golf Ident
2003 Estate
2003

Five Xmas Ident
2002 Five Xmas Ident
2003 Five Xmas Ident
2003

Here are some examples of promo end caps, using a contemporary graphics layout...


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Click for larger image Click for larger image Click for larger image Roald Dahl Ident
2005 Roald Dahl Prog Promo
2005 Joey Promo
2005

Click for larger image Milkshake
2007 Milkshake is Five's pre-school programming block and features in-vision presenters to introduce the programmes, as seen in the right clip

A new set of idents are introduced in 2006... four letter words replace the 'five'


Click for larger image Five Christmas Ident
2006 Click for larger image Five Christmas Homeless Appeal - 'give'

Click for larger image Click for larger image Click for larger image Skydiver
2007 Greyhounds
2007 Lightening
2007

Click for larger image Click for larger image Click for larger image Promo - How did they do it?
2008 Promo - The Bearman
2008 Promo - Neighbours
2008

Click for larger image Five Ident - Neighbours
2008 Click for larger image

Click for larger image Five Ident - Balloons
2008 Click for larger image

Official Website
www.five.tv

This page has been written and presented by Rob Frowen.

The information presented on this page has been researched by me on behalf of TV ARK and is offered in good faith, correct to the best of my knowledge. If any factual errors have appeared here inadvertently, then I would be delighted to hear from anyone wishing to offer corrections. All opinions expressed are my own and no offence is intended. Should they be a cause of concern or distress to any readers, please inform me immediately so that I can remove or amend them accordingly.