The award winning launch identity was produced by Silverhammer, the US Santa Monica based design company


Click for larger image Click for larger image Click for larger image Click for larger image Channel 5 Ident
1997
Channel 5 Ident
1997
Channel 5 Ident
1997
Channel 5 Ident
1997


Click for larger image Click for larger image Click for larger image Channel 5 Ident
1997
Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident
1999


Click for larger image Click for larger image Click for larger image Click for larger image Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident
1999


Click for larger image Channel 5 Idents
1999
Click for larger image A couple more Channel 5 idents

Click for larger image Always Predictable Never Dull
1997
Click for larger image Your favourite shows at the same time every night....

Click for larger image Channel 5 Tomorrow
1997
Click for larger image Here's what's coming up tomorrow...

Click for larger image Click for larger image Click for larger image Click for larger image Promo - Exclusive
1997
Promo - The Mag
1997
Promos - various
1997
Break Bumper
1997


Click for larger image Christmas Ident
1997
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Click for larger image Christmas Ident
1998
Click for larger image A rather nice looking Christmas ident in 1998...

Click for larger image 2nd Birthday Ident
1999
Click for larger image right clip - birthday break bumper

Click for larger image 2nd Birthday Promo
1999
Channel 5's personalities celebrate 5's second anniversary...
 
right clip - birthday break bumper

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Click for larger image Milkshake
1999
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Click for larger image Milkshake
1999
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Channel 5 introduced a new set of idents featuring the network's presenters. A celebrity-less ident was presumably used to link into the news


Click for larger image Channel 5 Idents
1999
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Click for larger image Channel 5 Movies Ident & Promo
1999
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Click for larger image Channel 5 Idents
1999
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Click for larger image Channel 5 Idents
1999
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Click for larger image Channel 5 Idents
1999
Click for larger image 2nd clip - Millennium ident

Click for larger image Channel 5 Christmas Idents
1999
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Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident - Generic
1999
Christmas Ident
1999
Christmas Ident
1999
Christmas Ident
1999


Channel 5 Idents
2000
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Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident
2000
Christmas Night Promo
2000
Boxing Day Promo
2000
Hospital Promo
2000



Click for larger image Channel 5 Idents
2000
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Click for larger image Channel 5 Idents
2000
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Click for larger image Channel 5 Idents
2000
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Click for larger image Channel 5 Idents
2000
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Click for larger image Channel 5 Ident
16.11.2000
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Click for larger image Christmas Ident
2001
Click for larger image A lovely atmospheric Christmas ident for 2001

In September 2002 Channel 5 was rebranded as 'Five'. A more contemporary approach using typography is now adopted as the new look


Click for larger image Click for larger image Click for larger image Press ups Ident
2002
Matrix Ident
2002
Swimming Ident
2002


Click for larger image Click for larger image Halloween Ident
2002
Coming Up
2002
Rowing Ident
2003


Golf Ident
2003
Escalator Ident
2003
Golf Ident
2003
Estate
2003


Five Xmas Ident
2002
Five Xmas Ident
2003
Five Xmas Ident
2003


Here are some examples of promo end caps, using a contemporary graphics layout...


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Click for larger image Click for larger image Click for larger image Roald Dahl Ident
2005
Roald Dahl Prog Promo
2005
Joey Promo
2005


Click for larger image Milkshake
2007
Milkshake is Five's pre-school programming block and features in-vision presenters to introduce the programmes, as seen in the right clip

A new set of idents are introduced in 2006... four letter words replace the 'five'


Click for larger image Five Christmas Ident
2006
Click for larger image Five Christmas Homeless Appeal - 'give'

Click for larger image Click for larger image Click for larger image Skydiver
2007
Greyhounds
2007
Lightening
2007


Click for larger image Click for larger image Click for larger image Promo - How did they do it?
2008
Promo - The Bearman
2008
Promo - Neighbours
2008


Click for larger image Five Ident - Neighbours
2008
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Click for larger image Five Ident - Balloons
2008
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On October 6th 2008. Five relaunched with a new look and logo.


Click for larger image Five Christmas Idents
2008
A couple of idents from Five's Christmas 2008 look.
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Click for larger image Click for larger image Click for larger image Five Break Bumper
2008
Five Promos
2008
Five Cross-Promotion
2009


Click for larger image Five Idents - Books
2009
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Click for larger image Christmas on Five Promo
2009
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Click for larger image Click for larger image Click for larger image Five Ident - The Gadget Show
2009
Five Ident - The Gadget Show
2009
Five Promo - Live from Studio Five
2009


Click for larger image Five Ident - Justin Lee Collins
2009
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Click for larger image Five Ident - Live From Studio 5
2009
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Click for larger image Five Ident - Shows
2009
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Click for larger image Five Ident
2009
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Click for larger image Five Ident - Gadget Show
2010
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Click for larger image Five Ident - Paul Merton
2010
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Click for larger image Five Ident - Football
2010
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Click for larger image Five Ident - Neighbours
2010
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Click for larger image CSI - The Drama Continues
2010
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Click for larger image Five Ident - Don't Stop Believing
2010
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Click for larger image Five Ident
2010
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Click for larger image Milkshake
2011
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Five was relaunched as Channel 5 on Monday 14th February 2011


Click for larger image Channel 5 Ident - Drums
2011
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Click for larger image Channel 5 Ident - Equaliser
2011
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Click for larger image Channel 5 Ident - Toys
2011
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Examples of Channel 5 promotions, the typeface used is Gotham


Click for larger image Click for larger image Click for larger image Programme Promos
2011
The Gadget Show Promo
2011
OKTV! Promo
2011


Click for larger image Channel 5 Christmas Ident
2011
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Click for larger image We Are Channel 5 Promo
2011
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Click for larger image Celebrity Big Brother Promo
2011
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Click for larger image Channel 5 Big Brother Ident
2011
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Official Website
www.channel5.com