The award winning launch identity was produced by Silverhammer, the US Santa Monica based design company


Click for larger image Click for larger image Click for larger image Click for larger image Channel 5 Ident
1997
Channel 5 Ident
1997
Channel 5 Ident
1997
Channel 5 Ident
1997


Click for larger image Channel 5 Ident
1997
Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident
1999


Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident
1999
Channel 5 Ident


Click for larger image Always Predictable Never Dull
1997
Click for larger image Your favourite shows at the same time every night....

Click for larger image Channel 5 Tomorrow
1997
Click for larger image Here's what's coming up tomorrow...

Click for larger image Click for larger image Click for larger image Click for larger image Promo - Exclusive
1997
Promo - The Mag
1997
Promos - various
1997
Break Bumper
1997


Click for larger image Christmas Ident
1998
Click for larger image A rather nice looking Christmas ident in 1998...

Click for larger image 2nd Birthday Ident
1999
Click for larger image right clip - birthday break bumper

Click for larger image 2nd Birthday Promo
1999
Channel 5's personalities celebrate 5's second anniversary...
 
right clip - birthday break bumper

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Channel 5 introduced a new set of idents featuring the network's presenters. A celebrity-less ident was presumably used to link into the news


Click for larger image Channel 5 Ident
2000
Suggs
2000
Rob Butler
2000
Kirsty Young
2000


Click for larger image Click for larger image Click for larger image Click for larger image Christmas Ident
2000
Christmas Night Promo
2000
Boxing Day Promo
2000
Hospital Promo
2000


Click for larger image Christmas Ident
2001
Click for larger image A lovely atmospheric Christmas ident for 2001

In September 2002 Channel 5 was rebranded as 'Five'. A more contemporary approach using typography is now adopted as the new look


Click for larger image Click for larger image Click for larger image Press ups Ident
2002
Matrix Ident
2002
Swimming Ident
2002


Click for larger image Click for larger image Halloween Ident
2002
Coming Up
2002
Rowing Ident
2003


Golf Ident
2003
Escalator Ident
2003
Golf Ident
2003
Estate
2003


Five Xmas Ident
2002
Five Xmas Ident
2003
Five Xmas Ident
2003


Here are some examples of promo end caps, using a contemporary graphics layout...


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Click for larger image Click for larger image Click for larger image Roald Dahl Ident
2005
Roald Dahl Prog Promo
2005
Joey Promo
2005


Click for larger image Milkshake
2007
Milkshake is Five's pre-school programming block and features in-vision presenters to introduce the programmes, as seen in the right clip

A new set of idents are introduced in 2006... four letter words replace the 'five'


Click for larger image Five Christmas Ident
2006
Click for larger image Five Christmas Homeless Appeal - 'give'

Click for larger image Click for larger image Click for larger image Skydiver
2007
Greyhounds
2007
Lightening
2007


Click for larger image Click for larger image Click for larger image Promo - How did they do it?
2008
Promo - The Bearman
2008
Promo - Neighbours
2008


Click for larger image Five Ident - Neighbours
2008
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Click for larger image Five Ident - Balloons
2008
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Official Website
www.five.tv