ITV Play was launched as a channel on 19th April 2006 and ceased broadcasting on 13th March 2007.


Click for larger image ITV Play Ident
2006
This ITV Play ident was used on ITV1 before the start of their phone-in quiz shows, which ran through the night.

Click for larger image ITV Play Ident
2007
Click for larger image ITV1 used a special ITV Play ident to link into ITV Play programming.
 
Perhaps the re-drawn letter p was done so the word 'play' resembles a space invaders sprite?


Click for larger image ITV Play Promo
2006
Click for larger image A quick promo suggesting to viewers that they should ITV Play.

Click for larger image Sky News - TV Phone In Row
2006
Click for larger image A report from Sky News at the height of the premium rate phone competition scandal. ITV closed down ITV Play as a result of the scandal.

Official Website
www.itv.com