Here are some of the regional idents used in the 1970s... (please see the individual ITV regional pages for videos of these idents)


Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image Click for larger image


Click for larger image Autumn on ITV - A Big New Season Promo
1976
A trailer from 7 September 1977 for programmes the following day.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image ITV Next Week - Emmerdale Farm
1977
Click for larger image A promo for the series which started on 7 September 1977.


Click for larger image ITV 77 Promo
1977
Click for larger image

Click for larger image ITV Christmas Trail
1977
Afternoon programme highlights for Christmas Day on ITV...
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image ITV New Year Promos
27.12.1977
Click for larger image Two single-programme promos are featured here.


Bruce Forsyth's Big Night
1978
ITV had just poached Brucie from the BBC and he even uses his age old catchphrase from the Generation Game. Although this is not an obvious identity link, this LWT programme, from 1978 seemed very keen to promote a national image for ITV. The first edition went out on 7 October 1978.
 
Right clip - The first item in the programme was a song to promote the "ITV Network"


For those that don't want to watch the clip, here are the lyrics:
 
I don't know where you are, you may be near or far So let's get the network together, it's Saturday night You may be on your own, not even a telephone So let's get the network together, it's Saturday night It's a turn on, it's a party, guess that's why I happen to feel so hail and hearty Remember on ITV, we're the channel you get for free So let's get the network together, don't worry about the weekend weather It's the Big Night in on ITV, I can't see you but you can see me, on the network every Saturday night Get the whole of the network together tonight!
 
Oh they don't write 'em like that anymore!


Click for larger image Tomorrow on ITV
1978
Click for larger image Another case for the tough, wise-cracking cockney detective Hazell, played by Nicholas Ball.  Created by 'P.B. Yuill', the pen name of creators Gordon Williams and ex-England football manager Terry Venables (we kid you not), the series ran for 2 years from 1978 to 1980 and was produced by Thames Television. The trailer is from 19 March 1978.

Click for larger image ITV Autumn Trail
1978
Highlights to look forward to next weekend!
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Lillie Promo
1978
Click for larger image A promo for a programme shown on 24 September 1978.

Click for larger image Christmas Eve on ITV Promo
23.12.1978
"Come home to Christmas on ITV" was ITV's strapline for Christmas 1978 and this promo features three of the channel's Christmas Eve programmes.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Boxing Day on ITV Promos
1978
Two separate promos, presumably from different ITV companies, for ITV's Boxing night film.
Click for larger image Click for larger image Click for larger image Click for larger image


Click for larger image Welcome home to ITV
1979
A strike broke out at Thames Television on 6th August 1979. This spread throughout the other ITV companies and all (apart from Channel Television) were on strike by the 10th of August. Transmissions resumed at 5.45pm on 24th October 1979. This is the cheesy way that ITV returned to our screens.
Click for larger image Click for larger image Click for larger image

Click for larger image Summer on ITV Promo
1979
Click for larger image A trailer from 10 July 1979.

Click for larger image ITV Sunday Promo
1979
Click for larger image A promo for programmes on 18 March 1979.

Click for larger image Christmas with ITV Promo
1979
321, George and Mildred, The Three Musketeers, Morcambe and Wise, This Is Your Life and Cleo's Christmas....aaah they don't make Christmas TV like that anymore. (Who said "thank goodess for that?!?").
Click for larger image Click for larger image Click for larger image Click for larger image

Official Website
www.itv.com