1976
Autumn on ITV - A Big New Season Promo1976 A trailer from 7 September 1977 for programmes the following day.
1977
1978
Bruce Forsyth's Big Night1978
ITV had just poached Brucie from the BBC and he even uses his age old catchphrase from the Generation Game. Although this is not an obvious identity link, this LWT programme, from 1978 seemed very keen to promote a national image for ITV. The first edition went out on 7 October 1978.
Right clip - The first item in the programme was a song to promote the "ITV Network"
For those that don't want to watch the clip, here are the lyrics:
I don't know where you are, you may be near or far
So let's get the network together, it's Saturday night
You may be on your own, not even a telephone
So let's get the network together, it's Saturday night
It's a turn on, it's a party, guess that's why I happen to feel so hail and hearty
Remember on ITV, we're the channel you get for free
So let's get the network together, don't worry about the weekend weather
It's the Big Night in on ITV, I can't see you but you can see me,
on the network every Saturday night
Get the whole of the network together tonight!
Oh they don't write 'em like that anymore!
Tomorrow on ITV1978
Another case for the tough, wise-cracking cockney detective Hazell, played by Nicholas Ball. Created by 'P.B. Yuill', the pen name of creators Gordon Williams and ex-England football manager Terry Venables (we kid you not), the series ran for 2 years from 1978 to 1980 and was produced by Thames Television. The trailer is from 19 March 1978.
Christmas Eve on ITV Promo23.12.1978 "Come home to Christmas on ITV" was ITV's strapline for Christmas 1978 and this promo features three of the channel's Christmas Eve programmes.
Boxing Day on ITV Promos1978 Two separate promos, presumably from different ITV companies, for ITV's Boxing night film.
1979
Welcome home to ITV1979 A strike broke out at Thames Television on 6th August 1979. This spread throughout the other ITV companies and all (apart from Channel Television) were on strike by the 10th of August. Transmissions resumed at 5.45pm on 24th October 1979. This is the cheesy way that ITV returned to our screens.
Christmas with ITV Promo1979 321, George and Mildred, The Three Musketeers, Morcambe and Wise, This Is Your Life and Cleo's Christmas....aaah they don't make Christmas TV like that anymore. (Who said "thank goodess for that?!?").
ITV Regional Station Idents
Here are some of the regional idents used in the 1970s...
