Below the identites used by the regional stations. Please refer to individual regional ITV pages for more station clips and information.


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Click for larger image ITV Eighties Promo & Continuity
1980
Click for larger image A trailer voiced by Peter Lewis for Ryan's Daughter. The film was shown on Sunday 13 January 1980.

Click for larger image Saturday Promo
1980
Click for larger image A trailer for Enemy At The Door to be shown on 9 February 1980.

Click for larger image New Year's Eve Films Promo
28.12.1980
Click for larger image Promoting ITV's primetime new year films.

Click for larger image New Years Day on ITV
1980
Click for larger image Another promo for Doctor Zhivago.

Click for larger image Boxing Day with ITV Promo
25.12.1980
A trailer from Christmas Day 1980.
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Click for larger image Tonight on ITV Promo
2.1.1982
Click for larger image A trailer from 2 January 1982.

Click for larger image Spring on ITV Promo
15.3.1981
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Click for larger image ITV Tomorrow Promo
24.6.1981
Click for larger image A promo for the Vince Powell sitcom "Young At Heart" about the doings of a retired pottery worker.  You may recognise 2 faces in this trailer.  Go on, have a guess....Oh alright I'll tell you.  The actor sitting at the table is none other than Sir John Mills! And the guy on the phone?  Yes, it's a young Roy Cropper from Corrie (actor David Neilsen)

Click for larger image ITV Tuesday Promo
1981
Here's a promo for The Jim Davidson Show and George and Mildred to be shown on 30th June 1981.
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Click for larger image ITV Wednesday Promo
29.07.1981
A rundown of a "special evening of entertainment" on the day of Charles and Diana's wedding with the UK premier of Saturday Night Fever being the main attraction. I hope that Bet managed to get the television set working at the Rovers in time for the wedding highlights which immediately followed the main film.
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Click for larger image ITV Tonight
1981
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Click for larger image ITV Autumn Promos - 81 Reasons
1981
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Click for larger image New Series - P.S. It's Paul Squire
2.9.1981
Click for larger image Trailer for P.S It's Paul Squire.  Squire first came to the publics attention on the 1980 Royal Variety Show.  He was an exceptionall talented impressionist who did all the voices of the day (Les Dawson, Frank Spencer, John Inman etc).  ATV snapped him up for his own show and every week, we'd see him in his flat, being badgered by his writer and musical director.  Despite a talented supporting cast, the show was a bit limp.  Squire went to the BBC then returned to ITV (now Central) and his new series flopped. 

Click for larger image ITV New Look Sunday Promo
17.10.1981
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Click for larger image Game for a laugh / Johnny Carson Promos
1981
Click for larger image A couple of trailers here from 1981. The first is for Game For A Laugh (exact date not known) and the second is for the Johnny Carson's Tonight Show on 17th October 1981.

Click for larger image ITV Autumn 81 Big Films Promo
15.8.81
A fast-paced run through some of the forthcoming films this autumn on ITV.
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Click for larger image ITV Sunday Promo
1981
Click for larger image A trailer from 31 October 1981 for programmes for the following night.

Click for larger image TV Times Announcement
1981
Click for larger image An apology for the TV Times not appearing once again. Both the TV Times and the BBC's equivalent, Radio Times, did not appear from time to time in the early 1980s due to various disputes.

Click for larger image Christmas on ITV Tomorrow
25.12.1981
Christmas Tomorrow trail for Boxing Day 1981
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Click for larger image Christmas Day on ITV Promo
1981
Click for larger image A James Bond film has been a staple part of ITV's bank holiday line-up for decades and in 1981 ITV decided to show a Bond film immediately after the Queen's Speech. The promo then briefly focuses on the next two programmes giving us the Christmas Day line-up for late afternoon/early evening on ITV.

Click for larger image Christmas Day on ITV Promo
1981
Click for larger image This promo trails the two programmes which follow the three programmes promoted in the previous promo.

Examples of some holding slides used by Southern TV


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Click for larger image ITV Tonight Promo
16.1.1982
A trailer from 16 January 1982.
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Click for larger image ITV New Promos
1982
Left - From 10 February 1982, find out whats coming up this season on ITV.  Watch out for Thames continuity at the end for The Benny Hill Show!
 
Right - An advert for Cannon heaters, The Fall Guy and some Vauderville acting...oh yes, it's the 80's!

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Click for larger image ITV Special Season Promo
8.7.1982
Click for larger image Charles Foster with a Granada wraps up the morning childrens slot and leads into this Special Season promo for ITV.  Featuring clips of Give Us A Clue, Crossroads and France v Germany in the semi finals of World Cup '82 Semi Finals.
 
(For the sports fans among you, this game went to extra time after being 3 all at full time, Germany won on penalties but lost 3-1 to Italy in the finals, France were beaten in the third place playoffs 3-2 by Poland)


Click for larger image ITV Next Saturday Promo
26.9.1982
Click for larger image Next Saturday trail - for 2.10.1982 / 3.10.1982

Click for larger image Christmas Sunday on ITV
1982
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Click for larger image Boxing Day on ITV
1982
Click for larger image Eric and Ernie famously moved to ITV in the mid 1970s and this promo features clips from their 1982 Christmas show.

Click for larger image ITV Boxing Day Promo
1982
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Click for larger image Morecambe and Wise Christmas Show Tonight Promo
1982
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Click for larger image ITV Tuesday Promo
28.12.1982
Click for larger image Plenty of variety for Christmas Tuesday on ITV.

Click for larger image ITV New Years Eve Promo
1982
A rundown of new year's eve on ITV.
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Click for larger image New Season '83 on ITV
1982
Click for larger image A promo from 1982 for Superman to be shown on 6th January 1983.

Click for larger image ITN News - Franchise Change
1982
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Click for larger image Easter Sunday Promo
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Click for larger image Jewel In The Crown
1983
Click for larger image ITV has always had a reputation for top quality drama and Jewel in the Crown, promoted here, was one such example.

Click for larger image ITV Promo - Hotel
1983
Click for larger image Another typically 80's trailer, this time for "Hotel" starring James Brolin and the legendary Bette Davis.  This trailer is for the pilot edition (24 November 1983) as Bette Davis did not appear again after the pilot, due to ill health (she'd had a stroke during surgery the previous spring).

Click for larger image World War 3 Promo
1983
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Click for larger image Once Upon A Murder Promo
1983
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Click for larger image ITV Christmas Tuesday Promo
20.12.1983
Click for larger image Where else could you see Eammon Andrews, Ronald Reagan, Jane Fonda, Jack Lemmon and Cher all in one night?  Why, it must be ITV!  Stewart White tempts us to return after the break! This promo aired on 20 December 1983 and was for programmes on 27 December 1983.

Click for larger image ITV Christmas Eve Promo
24.12.1983
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Click for larger image ITV Christmas Day Promo
24.12.1983
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Click for larger image ITV Boxing Day Promo
25.12.1983
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Various holding slides


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Click for larger image ITV 84 New Year Weekend Promo
1983
Entertainment for everybody featuring drama, action, music and laughter for the new year weekend on ITV.
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Examples of ITV Holding Captions


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Click for larger image ITV Tuesday Promo
3.1.1984
Clint Eastwood and Des O' Conner meet their matches!  Find out why in this clip from 1984.  Watch out for the TVS break bumper at the end!
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Click for larger image ITV Promo - Thank You Mrs Clinkscales
29.12.1983
Click for larger image Coming up soon, a new series of Minder, Diary Of An Edwardian Lady, the classic Jewel In The Crown, and where do you go after being thrown out of the boozer? Watch Thank You Mrs Clinkscales and find out. This promo aired on 29 December 1983 and was for programmes on 5 January 1984.

Click for larger image Christmas On ITV Pormo
1984
Promoting the films on ITV in a Christmas of blockbuster entertainment.
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Click for larger image Boxing Day Promo
1984
Click for larger image A computer generated Christmas card comes to life for the 1984 Christmas theme...


Click for larger image ITV Promo
31.8.1985
Click for larger image The task of designing the network on-screen promotional material for ITV was shared by the 5 largest contractors. In this example - a short animation for an Autumn promo campaign, was designed by Graham Smith at the Yorkshire TV graphic design department, with the cutting edge computer animation (of the time) produced by Paul Docherty of Electric Image in London.

Click for larger image ITV - The one to watch
1985
Click for larger image Yes, the ITV promo is so bad Robert Vaughn turns it off, even Richard Prior looks astounded at how bad it is.  Quite a clever promo actually!

Click for larger image ITV Sport
1985
Click for larger image Here's two ITV Sport idents which would preceed ITV Sports programmes. Metallic 3D animations were very fashionable around this time in the mid 80s as computer graphics became more affordable

Click for larger image Christmas on ITV Boxing Day Promo
1985
Promoting a "powerful line-up of programmes" for Boxing Day on ITV.
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Click for larger image Christmas on ITV Friday Promo
26.12.1985
A rundown of Friday night's viewing on ITV.
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Click for larger image Christmas Saturday Promo
1985
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Click for larger image ITV Trail
1986
Ah remember the 80s? Duty Free, Never The Twain, Lytton's Diary .. the Wednesday line-up on ITV
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Click for larger image ITV Thursday Promo
1986
Click for larger image Thursday trail - for 9.1.1986

Click for larger image Royal Wedding Promo
1986
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Click for larger image Christmas ITV Promo
1986
Click for larger image Comedy for the festive period topped-and-tailed with a radio-style ITV jingle.

Click for larger image Christmas Day ITV Promo
1986
Click for larger image Here's the line up for Christmas Day on ITV in 1986...


Click for larger image ITV Morning Health & Family Matters
1987
Click for larger image We assume this ident was played before educational health programmes. Do you know any more?

ITV Daytime trail
1987
This trail informs us of the launch of ITV Daytime in 1987. It features Mike Scott in a lame Frankenstein spoof.

Click for larger image ITV - The Best Takes Promo
1987
Click for larger image attention to detail, a trademark of ITV drama's productions...

Click for larger image ITV - The Best Takes Promo
1987
Click for larger image another of those "Best Takes" promo, this time regionalised for Yorkshire Television...

Click for larger image Christmas on ITV - Inspector Morse
24.12.1987
Click for larger image Shown on Christmas Eve, promoting Inspector Morse on Christmas Day.

Click for larger image Christmas on ITV - Christmas Holiday Monday
1987
Click for larger image Programmes for Christmas Holiday Monday - programmes for 29th December 1987.

Click for larger image New Year Promo
1987
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Click for larger image ITV ident
1988
Click for larger image A CG animation featuring the regional ITV logos.
 
We're not sure where or when it was used


Click for larger image ITV Promos
1988
A whopping 2 minute promo here from 1988, featuring all the regional logos and a host of ITV talent from programmes including Brideshead Revisted, Minder, Coronation Street, This is Your Life, Blind Date, Saint & Greavsie, and Boon. This promo was ITV's response to the changes being proposed in the 1990 Broadcasting Act, then going through parliament. ITV understandably didn't want any changes to the status quo, so it was intended to remind viewers what a good thing they currently had.
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Click for larger image ITV Christmas Promo
1988
Santa and his jukebox call up the promos.
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Click for larger image Christmas Promos
1988
Click for larger image Christmas Eve promos....

Click for larger image This Morning / Krypton Factor Promos
1988
Click for larger image left clip - Weekday mornings will never be the same again from 3 October, according to ITV!
 
right clip - Olympic presenters v Olympic Champions for this special edition to co-inside with ITV?s last ever broadcast of the Olympic Games. The trailer was shown on 19th September 1988.


ITV Network Programmes: Some ITV programmes came from different parts of the country. The programme was produced by the company which covered the area that edition came from.


Click for larger image Highway
11.05.1986
Click for larger image ITV's answer to Songs of Praise presented by Harry Seacombe. Fantastic theme tune! This edition from Bradford is from 11 May 1986, exactly a year after the devistating fire at the Bradford football ground.

Click for larger image About Britain
1988
Click for larger image Locally produced documentaries shown across the ITV network.
 
left clip is from Channel TV, right clip is from TSW, complete with an ident


Click for larger image Highway
1992
Click for larger image a later version from 1992...

Used by Channel 4 and some ITV regions


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