The ITV identity of 1989 was unveiled Monday 4 September 1989. Designed by English Markell Pockett, with music by David Dundas. For over thirty years, the ITV network had been broadcasting under no single brand image, instead using 15 different regional identities, this was the first time an ITV brand would be used across the network.
 
A kit was produced and passed to all the affliate stations containing a regional logo animation, design formats for promotions, a clock, and special programming idents for drama, sport and children's programmes. Also included in the pack was a new corporate typeface based on Palatino, modified for digital use on screen.
 
In the regional logo animation, the sequence would begin with the regional station's own symbol or logo, then animate through images representing ITV's diverse programming, finally concluding with a regional version of the ITV logo. The thought was regional stations could keep their existing identities, whilst becoming part of the overall brand image. But a number of stations such as TSW, Granada and Central did not use the entire look, they felt their 'local' look was more important for it's loyal viewers. Infact TSW did not use any part of the corporate look aside from the "production for ITV" endboards on any networked shows.


Click for larger image Click for larger image Click for larger image Click for larger image Border TV
1989
Yorkshire TV
1989
Tyne Tees TV
1989
London Weekend
1989


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1989
HTV Wales
1990
TSW
1989
TVS
1989


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1989
Granada TV
1990
Thames TV
1989
Thames TV
1991


Get Ready
1989
Get Ready. Heralding a new ITV in 1989. How many celebrities can you cram into one promo?

Click for larger image Click for larger image Click for larger image Click for larger image ITV Generic Ident
1989
Instrumental Track1 (mp3)
Instrumental Track2 (mp3)
Vocal Track (mp3)


Click for larger image ITV Drama
1989
Click for larger image ITV's drama ident

Click for larger image ITV Drama Promos
1989
Two promos here, highlighting the golden days of ITV's drama production
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Click for larger image ITV Childrens
1989
Click for larger image left clip - long version
 
right clip - short sting


Click for larger image ITV Sport
1989
Click for larger image different sporting action make up this new logo for ITV's sporting output

Click for larger image ITV Christmas Day Promotion
25.12.1989
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Click for larger image Click for larger image Click for larger image Click for larger image Fridays Soon Promo
1990
Saturdays Soon Promo
1990
ITV Sport Promo
1990
Tonight Promo
1990


Click for larger image Click for larger image Click for larger image Click for larger image Saturday Promo for 18.8.1990
1990
Saturday Promo for 25.8.1990
1990
French Fields Promo
1991
Saturday Promo
1991


Click for larger image Click for larger image Click for larger image Click for larger image You Bet Promo
1992
Blind Date Promo
1992
Beadle Promo
1992
Crime Story Promo
1992


Click for larger image Click for larger image Click for larger image Click for larger image Sunday Promo for 18.10.1992
1992
Saturday Promo for 28.11.1992
1992
Spitting Image Promo
1992
Christmas Promo
1992


Click for larger image Promos
1990
Click for larger image El C.I.D. trail - for 2.1.1990

Click for larger image ITV Christmas Eve Promo
1990
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Click for larger image ITV Christmas Promo
1990
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Click for larger image ITV New Years Eve Promo
1990
Click for larger image A rundown of new year's eve evening on ITV with the showpiece being a new year's eve edition of Live form the London Palladium, the programme which put ITV on the map many years earlier.

Click for larger image ITV Into '91 Promo
1990
Click for larger image Viewers mention their favourite programmes which return to ITV in 1991.

Click for larger image ITV Christmas Day Promo
1991
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Click for larger image Promos
1992
Click for larger image A couple more ITV promos here for Murder She Wrote and The Friday Star Movie

Click for larger image Christmas Promo
1993
Click for larger image Here's a christmas promo from 1993 for Dame Edna

Click for larger image ITV Christmas Promo
1993
Click for larger image The big stars, the big movies and the big shows are on ITV's "magical Christmas weekend."

Click for larger image ITV Christmas Day Promo
1993
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Click for larger image Click for larger image Click for larger image Click for larger image ITV Christmas Ident
1993
ITV Christmas Ident
1993
ITV Christmas Ident
1993
ITV Christmas Ident
1993


Click for larger image ITV Christmas Weekend
?
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Click for larger image ITV Christmas You Bet Message
?
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Click for larger image ITV Night Time
1991
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Click for larger image ITV Night Time
1991
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Click for larger image Barrymore Promo
1992
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Click for larger image ITV Final Night Time Announcement
31.12.1992
Click for larger image Martin Weadon in the final junction before the last TV-am at around 05:59:45

Click for larger image ITV Nights
c1993
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Click for larger image ITV Nights
c1993
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Click for larger image ITV Nights
1994
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Click for larger image ITV Ident
1999
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Click for larger image Deregulation ITV - News Reports
1989
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Here's how the media reported on the bids put in by the various broadcasters...


Click for larger image Click for larger image Click for larger image Click for larger image ITN 540
1991
Thames News
1991
BBC 6 News
1991
BBC South East
1991


Now the news of the winners and losers announced towards the end of 1991...


Click for larger image Click for larger image Click for larger image Click for larger image ITN Lunchtime News
1991
ITN Lunchtime News
1991
TV Weekly - Greg Dyke
1991
TV Weekly - Westward
1991


Click for larger image Click for larger image Click for larger image Click for larger image BBC 6 o'clock News
1991
BBC 6 o'clock News
1991
Look North (NE)
1991
Channel 4 News
1991


Click for larger image Sky News
1991
Click for larger image This is how Sky News reported on the ITV winners and losers.

The new companies begin broadcasting...


Click for larger image ITV Franchise News Reports
1992 / 1993
Click for larger image As the new franchise holders begin broadcasting on 1st January 1993, here's how ITN and Sky News reported the events...

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