The ITV identity of 1989 was unveiled Monday 4 September 1989. Designed by English Markell Pockett, with music by David Dundas. For over thirty years, the ITV network had been broadcasting under no single brand image, instead using 15 different regional identities, this was the first time an ITV brand would be used across the network.
 
A kit was produced and passed to all the affliate stations containing a regional logo animation, design formats for promotions, a clock, and special programming idents for drama, sport and children's programmes. Also included in the pack was a new corporate typeface based on Palatino, modified for digital use on screen.
 
In the regional logo animation, the sequence would begin with the regional station's own symbol or logo, then animate through images representing ITV's diverse programming, finally concluding with a regional version of the ITV logo. The thought was regional stations could keep their existing identities, whilst becoming part of the overall brand image. But a number of stations such as TSW, Granada and Central did not use the entire look, they felt their 'local' look was more important for it's loyal viewers. Infact TSW did not use any part of the corporate look aside from the "production for ITV" endboards on any networked shows.

ITV Regional Station idents

Here are the station idents produced for the regional stations, even though some were never used!

ITV Franchise Bids 1991

Here's how the media reported on the bids put in by the various broadcasters...

ITV Franchise Bid Winners 1991

Now the news of the winners and losers announced towards the end of 1991...

ITV Franchise Holders 1993

The new companies begin broadcasting...

This page has been written and presented by Steve Hackett.

The information presented on this page has been researched by me on behalf of TV ARK and is offered in good faith, correct to the best of my knowledge. If any factual errors have appeared here inadvertently, then I would be delighted to hear from anyone wishing to offer corrections. All opinions expressed are my own and no offence is intended. Should they be a cause of concern or distress to any readers, please inform me immediately so that I can remove or amend them accordingly.