A selection of station ids shown across the UK during the 1990s, the last of the unique looks, which made local tv special, before the corporate branding takes place...


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1992
TSW
1990s
LWT
1999
Carlton
1993


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1999
Border TV
1998
Channel TV
1999
Granada
1996


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1990
Scottish TV
1990s
Meridian
1992
Westcountry
1992



Click for larger image ITV Promo "TV from the heart" Soon
1999
Click for larger image The "TV from the Heart" slogan and new logo was actually unveiled a year or so before the "hearts" idents, in September 1998. From that date "production for ITV" end slates were abandoned as were regional presentation slides ("A Westcountry Presentation") at the end of acquired series such as Home And Away. The hearts idents, for non-Carlton regions, debuted 08 November 1999.

Click for larger image ITV idents
1999
Click for larger image TV from the Heart. Designed by English + Pockett, a new ident for ITV introduced on the 8th November 1999. Second time lucky for a corporate identity.
 
right clip - The brown (Daytime) version of the ITV Hearts ident from 1999.


Click for larger image ITV idents - Architects
1999
Click for larger image So was this how the new 1999 ITV Hearts idents were planned? Note the slight variation in the arrangement of the accompanying music.

Click for larger image ITV idents - Fairground
1999
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Click for larger image ITV idents - Mowers
1999
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Click for larger image ITV idents - Foundry
1999
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Click for larger image ITV idents - Sky At Night
1999
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Click for larger image ITV Break Bumpers
1999
Click for larger image left clip - the ITV heart 'splash' break bumper

Click for larger image ITV Overnight Idents
2000 / 2001
Click for larger image Clean idents were shown for the overnight nightime service

Click for larger image ITV Overnight Continuity
2000
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Programme promotions and trailers styling...


Click for larger image Click for larger image Click for larger image Click for larger image Give a pet a home
1999
Airline
1999
2 Thousand Years
1999
My Kind of Music
1999


Click for larger image Click for larger image Click for larger image Click for larger image Summer Lovin'
1999
Audience with...
1999
Casting Couch
1999
Dr Willoughby
1999


Click for larger image ITV Christmas Promos
1999
Click for larger image No Christmas idents, but here's the styling for their presentation trailers...

Click for larger image ITV New Year Promos
1999
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Click for larger image Click for larger image Click for larger image Click for larger image Laughter File Promo
2000
Fat Friends Promo
2000
Moment of Truth Promo
2000
Saturday line-up Promo
2000


Click for larger image Click for larger image Click for larger image Click for larger image ITV Year Of Promise Styled Promo
2000
ITV Year Of Promise Styled Promo
2000
ITV Year Of Promise Styled Promo
2000
ITV Year Of Promise Styled Promo
2000


Click for larger image ITV Drama Premieres Ident
2000
Click for larger image Another of those ITV Drama idents....

Click for larger image ITV Movie Premieres
2000
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Click for larger image ITV New Season Promo
2000

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Examples of end credits squeeze promotions


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Click for larger image ITV Overnight Idents
2000
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Click for larger image ITV Christmas Promos
2000

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Click for larger image ITV Heart Break Bumper
2001
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Click for larger image ITV Name Change Promo
2001
Due to the introduction of other channels by ITV it was decided to rename the channel ITV1. This happened on 11th August 2001.
 
This promo tells us about the change.

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Click for larger image ITV1 Ident (First showing)
2001
Click for larger image The First Showing of the ITV1 ident on Meridian, as part of the Night Time Service.
 
right clip - handing over to GMTV


Click for larger image ITV1 Idents with continuity
2001
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Click for larger image ITV1 Continuity
2001
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Programme promotions examples....


Click for larger image Click for larger image Click for larger image Click for larger image Promo - Cold Feet
2001
Promo - Peak
2001
Promo - Manhunt
2001
Promo - Saturday
2001


Click for larger image ITV1 Christmas Idents
2001
Click for larger image This BBC-esque ident was shown in all non-Carlton regions. Viewers complained about the lack of regional variations but this was in some way compensated for by the announcers. (left clip - ident, right clip - promo)

Click for larger image Christmas Promos
2001
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A selection of the regional idents used during the 'hearts' period...


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Border TV
Yorkshire TV
Meridian


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2001
Tyne Tees TV
2001
LWT
2001
Channel TV
2001


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www.itv.com