On Monday 28th October 2002 a brand new look was introduced for ITV1. All networked programming for the english regions was preceded by the ITV network idents. Regional idents were now only used prior to local programming. The London region no longer has its own unique on-screen identity. The ITV1 network idents are used with local announcements. There are some examples of this on the ITV London pages.
ITV1 Promo/Start-up2002
This promo/start-up was our first view of the new look from 9.25 on the 28th October 2002.ITV 'Talent' Idents
Here's a selection of ITV talent idents, celebrities included: Anthony McPartlin and Declan Donnely, from "Byker Grove", and went on to present "SMTV Live", "Pop Idol" & "Saturday Take Away" these were the first of the idents to be seen on 28.10.2002.
Emma Atkins who played "Charity Dingle" in Emmerdale. Cilla Black 60s pop star, turned TV presenter and fabulous former host of Blind Date. Fern Britton presenter of "Ready Steady Cook" and "This Morning". Gaynor Faye Played "Judy Mallett" in Coronation Street from 1995 to 1999. Trisha Goddard former Australian reporter/presenter. Has presented her own show "Trisha" for Anglia Television since September 1998. Robson Green British actor, starred in "Casualty", "Soldier Soldier", "Touching Evil", "Close & True", "Wire in the Blood" & "Trust" amoungst others. Martin Kemp 80s pop star from "Spandau Ballet" turned actor. A former star of "Eastenders". Ross Kemp former "Eastenders" star. Keira Knightley star of "Doctor Zhivago". Gabby Logan ITV's football presenter. Formerly Gabby Yorath (who launched ITV2) prior to her marriage to Scottish Rugby player Kenny Logan during the summer of 2001. Des Lynam former BBC Sports presenter who moved from the Beeb to ITV after 30 years. Davina McCall presenter of "Big Brother". ITN's wonderful veteran news anchor, who has been with ITN since 1973, "Sir Trevor McDonald, OBE". Mary Nightingale co-presents the "ITV Evening News" at 6.30pm after returning to ITN in January 2001. Tina O'Brien has played "Sarah-Louise Platt" in Coronation Street" since October 1999. Caroline Quentin comedy actress, who series include "Men Behaving Badly", "Don't Tell Father", "Kiss Me Kate" and "Jonathan Creek". Amanda Redman a superb actress who reached national recogniton in the series "At Home With The Braithwaites". William Roach after 40 years as Ken Barlow, he is the only original member of the "Coronation Street" cast. Tracy Shaw who played "Maxine Peacock" in Coronation Street since 1995. David Suchet amoung numerous superb productions he must be best known for his portail of "Hercule Poirot". And Pete Waterman hugely succesful record producer and judge of "Pop Idol".
Celebrity idents directed by Chaka Sobhani and filmed at the London Television Centre.
Christmas 2002
ITV marketing executives did not want to lose the brand identity over the festive period, according to ex-announcer Chris Langmore, hence the "stars" approach for the Christmas idents, so they avoided creating special Christmas idents for ITV1, unlike their Christmas programme trailers and menus which used animated robin and reindeer characters. They could have filmed idents with celebrities standing around cluttered yellow and blue sets, beside Christmas trees, or fooling around under mistletoe. What we saw instead was a collection of standard celebrity idents, customised with gold shooting stars which glide around the ITV1 logo.
March 2003
ITV1 Ident2003
This "Serious" ident was part of the 2002 package but not until a few months in was it adopted as standard for the news.
Right clip - break bumper
September 2003
On 1st September 2003 another look was introduced to coincide with the new Autumn season. The new idents feature celebrities on abstract shaped sets featuring ITV's blue and yellow colours.
Presentation trail examples ...
Christmas 2003
Promotions and continuity examples...
November 2004
On 1st November 2004 another look was introduced. Though this appeared to be a more traditional look on the surface, the plan was for idents to promote upcoming programmes with the boxes unfurling to show a clip from a programme still to come. ITV took on extra APs to produce these, but within a year use of these "promotional" idents became less and less to the point of non-existant.
ITV Day - April 2005
The 11th April 2005 saw the launch of ITV Day. The idents feature people doing various everyday tasks and appear warm due to the choice of colours.
The creaters, Bruce Dunlop Associates said the following about their design: "ITV Day effectively creates a new brand, which along with a change in programming and schedule will alter viewer perceptions.
The package is based around a logo and colour scheme that delineates the ITV DAY branding from the rest of ITV1. The scheme of yellow, orange, and red represents the colour and warmth of the sun. The ITV logo remains blue as a link to the rest of the ITV family of logos.
The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in a blue screen studio while the backgrounds and some foreground elements were created in 3D."
ITV Day Promo2005 This ligh hearted promo was used prior to and during the first couple of weeks after the launch
right clip - short version
ITV50 - September 2005
10th September 2005 saw ITV launch these idents for their 50th birthday celebrations. They were used for 3 weeks.
ITV50 Promo2005 This whopping 2 minute promo was used during the birthday celebrations. It brings ITV celebrities past and present together for a birthday party.
Christmas 2005
For Christmas ITV1 used a festive version of their ident. Simple but effective!
