On Monday 28th October 2002 a brand new look was introduced for ITV1. All networked programming for the english regions was preceded by the ITV network idents. Regional idents were now only used prior to local programming. The London region no longer has its own unique on-screen identity. The ITV1 network idents are used with local announcements. There are some examples of this on the ITV London pages.


Click for larger image ITV1 Promo/Start-up
2002
This promo/start-up was our first view of the new look from 9.25 on the 28th October 2002.
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Here's a selection of ITV talent idents, celebrities included: Anthony McPartlin and Declan Donnely, from "Byker Grove", and went on to present "SMTV Live", "Pop Idol" & "Saturday Take Away" these were the first of the idents to be seen on 28.10.2002. Emma Atkins who played "Charity Dingle" in Emmerdale. Cilla Black 60s pop star, turned TV presenter and fabulous former host of Blind Date. Fern Britton presenter of "Ready Steady Cook" and "This Morning". Gaynor Faye Played "Judy Mallett" in Coronation Street from 1995 to 1999. Trisha Goddard former Australian reporter/presenter. Has presented her own show "Trisha" for Anglia Television since September 1998. Robson Green British actor, starred in "Casualty", "Soldier Soldier", "Touching Evil", "Close & True", "Wire in the Blood" & "Trust" amoungst others. Martin Kemp 80s pop star from "Spandau Ballet" turned actor. A former star of "Eastenders". Ross Kemp former "Eastenders" star. Keira Knightley star of "Doctor Zhivago". Gabby Logan ITV's football presenter. Formerly Gabby Yorath (who launched ITV2) prior to her marriage to Scottish Rugby player Kenny Logan during the summer of 2001. Des Lynam former BBC Sports presenter who moved from the Beeb to ITV after 30 years. Davina McCall presenter of "Big Brother". ITN's wonderful veteran news anchor, who has been with ITN since 1973, "Sir Trevor McDonald, OBE". Mary Nightingale co-presents the "ITV Evening News" at 6.30pm after returning to ITN in January 2001. Tina O'Brien has played "Sarah-Louise Platt" in Coronation Street" since October 1999. Caroline Quentin comedy actress, who series include "Men Behaving Badly", "Don't Tell Father", "Kiss Me Kate" and "Jonathan Creek". Amanda Redman a superb actress who reached national recogniton in the series "At Home With The Braithwaites". William Roach after 40 years as Ken Barlow, he is the only original member of the "Coronation Street" cast. Tracy Shaw who played "Maxine Peacock" in Coronation Street since 1995. David Suchet amoung numerous superb productions he must be best known for his portail of "Hercule Poirot". And Pete Waterman hugely succesful record producer and judge of "Pop Idol".
 
Celebrity idents directed by Chaka Sobhani and filmed at the London Television Centre.


Click for larger image Click for larger image Ant & Dec 1
2002
Ant & Dec 2
2002
Ant & Dec 3
2002


Click for larger image Emma Atkins
2002
Cilla Black 1
2002
Cilla Black 2
2002


Click for larger image Fern Britton
2002
Gaynor Faye 1
2002
Geri Halliwell
2003


Click for larger image Click for larger image Click for larger image Trisha Goddard
2002
Robson Green
2003
Martin Kemp 1
2002


Click for larger image Martin Kemp 2
2002
Ross Kemp
2002
Keira Knightly 1
2002


Keira Knightly 2
2002
Gabby Logan
2002
Des Lynam
2002


Click for larger image Davina McCall 1
2002
Davina McCall 2
2002
Sir Trevor McDonald
2002


Click for larger image Click for larger image Mary Nightingale
2002
Tina O'Brien
2002
Caroline Quentin 1
2002


Click for larger image Click for larger image Click for larger image Caroline Quentin 2
2002
Amanada Redman 1
2002
Amanada Redman 2
2002


Amanada Redman 3
2002
William Roach
2002
Tracey Shaw
2002


Click for larger image Frank Skinner
2002
David Suchet
2002
Pete Waterman
2002


Click for larger image ITV Drana Premieres
2002
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Click for larger image ITV Movie Premieres
2003
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ITV marketing executives did not want to lose the brand identity over the festive period, according to ex-announcer Chris Langmore, hence the "stars" approach for the Christmas idents, so they avoided creating special Christmas idents for ITV1, unlike their Christmas programme trailers and menus which used animated robin and reindeer characters. They could have filmed idents with celebrities standing around cluttered yellow and blue sets, beside Christmas trees, or fooling around under mistletoe. What we saw instead was a collection of standard celebrity idents, customised with gold shooting stars which glide around the ITV1 logo.


Chris Tarrant
2002
Tina O'Brien
2002
Des Lynam & Ally McCoist
2002


Geri Halliwell & Pete Waterman
2002
Robson Green
2002
Brian Dowling & Tess Daly
2002


Brian Dowling & Tess Daly
2002
Cast of The Bill
2002
Xmas Day 3pm
2002



ITV1 Ident
2003
This "Serious" ident was part of the 2002 package but not until a few months in was it adopted as standard for the news.
 
Right clip - break bumper


On 1st September 2003 another look was introduced to coincide with the new Autumn season. The new idents feature celebrities on abstract shaped sets featuring ITV's blue and yellow colours.


Click for larger image Niamh Cusack
2003
Davina McCall
2004
Pop Idol Judges
2003


Frank Skinner & David Baddiel
2003
ITV News Presenters
2003
ITV1 Ident
2003


Pam Ferris
2003
Martin Kemp
2003
ITV1 Ident (before news)
2003


Melanie Sykes
2003
Ant and Dec
2003
Ant and Dec
2003


Ant and Dec
2003
Pauline Collins
2003
Ant and Dec
2003


Ant and Dec
2003
Skinner & Baddiel
2003
Frank Skinner
2003


Click for larger image Ant and Dec
2003
Simon Cowell
2004
Coronation Street
2003


Click for larger image Cat Deeley
2003
Coronation Street
2003
The Bill
2003


Click for larger image Des Lynam & Ally McCoist
2003
Harry Hill
2003
Wendy Craig
2005


Presentation trail examples ...


Click for larger image Click for larger image Click for larger image Makeovers from Hell
2003
Stars in their Eyes
2003
Being Simon Cowell
2003



Click for larger image Click for larger image Click for larger image ITV1 Ident
2003
ITV1 Continuity
2003
ITV1 Promo
2003


Click for larger image Click for larger image Click for larger image ITV1 Ident - 'The Street' 1
2003
ITV1 Ident - 'The Street' 2
2003
ITV1 Ident - Chris Tarrant
2003


Official Website
www.itv.com