On Monday 28th October 2002 a brand new look was introduced for ITV1. All networked programming for the english regions was preceded by the ITV network idents. Regional idents were now only used prior to local programming. The London region no longer has its own unique on-screen identity. The ITV1 network idents are used with local announcements. There are some examples of this on the ITV London pages.
ITV 'Talent' Idents
Here's a selection of ITV talent idents, celebrities included: Anthony McPartlin and Declan Donnely, from "Byker Grove", and went on to present "SMTV Live", "Pop Idol" & "Saturday Take Away" these were the first of the idents to be seen on 28.10.2002.
Emma Atkins who played "Charity Dingle" in Emmerdale. Cilla Black 60s pop star, turned TV presenter and fabulous former host of Blind Date. Fern Britton presenter of "Ready Steady Cook" and "This Morning". Gaynor Faye Played "Judy Mallett" in Coronation Street from 1995 to 1999. Trisha Goddard former Australian reporter/presenter. Has presented her own show "Trisha" for Anglia Television since September 1998. Robson Green British actor, starred in "Casualty", "Soldier Soldier", "Touching Evil", "Close & True", "Wire in the Blood" & "Trust" amoungst others. Martin Kemp 80s pop star from "Spandau Ballet" turned actor. A former star of "Eastenders". Ross Kemp former "Eastenders" star. Keira Knightley star of "Doctor Zhivago". Gabby Logan ITV's football presenter. Formerly Gabby Yorath (who launched ITV2) prior to her marriage to Scottish Rugby player Kenny Logan during the summer of 2001. Des Lynam former BBC Sports presenter who moved from the Beeb to ITV after 30 years. Davina McCall presenter of "Big Brother". ITN's wonderful veteran news anchor, who has been with ITN since 1973, "Sir Trevor McDonald, OBE". Mary Nightingale co-presents the "ITV Evening News" at 6.30pm after returning to ITN in January 2001. Tina O'Brien has played "Sarah-Louise Platt" in Coronation Street" since October 1999. Caroline Quentin comedy actress, who series include "Men Behaving Badly", "Don't Tell Father", "Kiss Me Kate" and "Jonathan Creek". Amanda Redman a superb actress who reached national recogniton in the series "At Home With The Braithwaites". William Roach after 40 years as Ken Barlow, he is the only original member of the "Coronation Street" cast. Tracy Shaw who played "Maxine Peacock" in Coronation Street since 1995. David Suchet amoung numerous superb productions he must be best known for his portail of "Hercule Poirot". And Pete Waterman hugely succesful record producer and judge of "Pop Idol".
Celebrity idents directed by Chaka Sobhani and filmed at the London Television Centre.
ITV marketing executives did not want to lose the brand identity over the festive period, according to ex-announcer Chris Langmore, hence the "stars" approach for the Christmas idents, so they avoided creating special Christmas idents for ITV1, unlike their Christmas programme trailers and menus which used animated robin and reindeer characters. They could have filmed idents with celebrities standing around cluttered yellow and blue sets, beside Christmas trees, or fooling around under mistletoe. What we saw instead was a collection of standard celebrity idents, customised with gold shooting stars which glide around the ITV1 logo.
On 1st September 2003 another look was introduced to coincide with the new Autumn season. The new idents feature celebrities on abstract shaped sets featuring ITV's blue and yellow colours.
Presentation trail examples ...