ITV's new corporate look for all channels and news was unveiled on 16th January 2006. This is the look for ITV1 designed by Red Bee. Named "emotions" idents, so-called because ITV1 was said to provoke a reaction in all of us. Some of the action was filmed in South Africa. But these lasted only until November; It's rumoured they were axed after derision from both viewers and ITV bosses.


Click for larger image Click for larger image Click for larger image ITV1 - Love
2006
ITV1 - Joy
2006
ITV1 - Pride
2006


Click for larger image Click for larger image Click for larger image ITV1 - Suprise
2006
ITV1 - Anticipation
2006
ITV1 Ident 6
2006


Click for larger image Click for larger image Click for larger image ITV1 - Embarrassment
2006
ITV1 Ident
2006
ITV1 Ident
2006


Click for larger image End Credits Promotions
2006
As part of the new branding a bespoke font family of four weights was created for channel branding across the ITV network designed by specialists in the field of tv fonts - Fontsmith. As this example shows the font in use for the new end credits style. Only blue and black backgrounds are used.

Click for larger image Click for larger image Click for larger image Promo - Pokerface
2006
Promo - Wild at Heart
2006
ITV1 Break Bumper
2006


No special idents, but ooh look, a bit of sparkle on the promotions...


Click for larger image Click for larger image Click for larger image Christmas Promo
2006
Christmas Promo
2006
Winter Drama Promo
2006


The replacement set of ITV1 idents debuted 13 November 2006. The theme is "Alive With Colour" and the idents were produced by Blink Productions. Originally just four to start with - "Beach", "Market", "Boat" and "Bicycle". "Urban Basketball" and "Pavement Art" were introduced by the end of the year. ITV marketing bosses referred to these idents as "the second phase" of their January rebrand, maybe refusing to admit they made a mistake with the previous set?
 
Much more cohesive look using a colour branding theme of yellow. The logo has also been made much more legible, changing the 'ITV' from white to black. Four new additions were later added in September 2007, with a bigger ITV1 logo - Buildings, Gardens, Fountains and Bubbles


Click for larger image Click for larger image Click for larger image Ident - Urban Basketball
2007
Ident - Boat
2007
Ident - Pavement Art
2007


Click for larger image Click for larger image Click for larger image Ident - Bicycle
2007
Ident - Market
2007
Ident - Beach
2007


Click for larger image Click for larger image Click for larger image Bumper - Boat
2007
Bumper - Nightlight
2007
Bumper - Flowers
2007


Click for larger image Click for larger image Click for larger image Continuity - Next Then
2007
Promo - Little Devil
2007
Promo - Bond
2007


Click for larger image Click for larger image Click for larger image Ident - Fountains
2007
Ident - Buildings
2007
Ident - Bubbles
2007


Click for larger image Click for larger image Click for larger image Ident - Gardens
2007
Summer on ITV1 Promo
2007
ITV1 Movie Premieres
2007


Click for larger image Click for larger image Click for larger image Bumper - Bird
2007
Bumper - Bubbles
2007
Bumper - Beach
2006


Click for larger image ITV Breakdown
2007
ooops.... something's gone wrong

Click for larger image Click for larger image Click for larger image Christmas Promo
2007
Xmas Break Bumper 1
2007
Xmas Break Bumper 2
2007



Click for larger image ITV1 Christmas Ident
2008
Click for larger image Hooray this year ITV decided to have an ident, rather nice, glitter effects


Click for larger image ITV1 The Brighter Side Promo
2009
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Click for larger image ITV1 The Brighter Side Promo
2009
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Click for larger image ITV1 Christmas Ident
2009
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Click for larger image ITV1 Christmas Promotions
2009
The same look for another year from ITV1, here are some Christmas promotions from 2009.
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On 2nd April 2010 ITV1 was 'refreshed' with some new idents and a glossier looking logo.


Click for larger image Click for larger image Click for larger image ITV1 Ident - Snakes & Ladders
2010
ITV1 Ident - Sunflowers
2010
ITV1 Ident - Lanterns
2010


Click for larger image Click for larger image Click for larger image ITV1 Ident - Dodgems
2010
ITV1 Ident - Flowers
2010
ITV1 Ident - City
2010


Click for larger image Click for larger image Click for larger image ITV1 Ident - Birds
2010
ITV1 Ident - Beach
2010
ITV1 Ident - Market
2010


Click for larger image Click for larger image ITV1 Ident - Bubbles
2010
ITV1 Ident - Pavement
2010



Click for larger image Click for larger image Click for larger image ITV1 Break Bumper
2010
ITV1 Break Bumper
2010
ITV1 Break Bumper
2010


Click for larger image Click for larger image Click for larger image ITV1 Break Bumper
2010
ITV1 Break Bumper
2010
ITV1 Break Bumper
2010


Click for larger image Click for larger image Click for larger image ITV1 Promo - Lewis
2010
ITV1 Promo - Prisoner
2010
ITV1 Promo - Greatest Cities
2010


Click for larger image ITV1 Drama Premieres
2010
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Click for larger image ITV1+1
?


Click for larger image ITV1 Christmas Ident & Break Bumper
2010
Second clip - break bumper
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Click for larger image ITV1 Christmas Promo
2010
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Click for larger image ITV1 Drama Premieres Promo
2010
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Click for larger image ITV1 Christmas Idents
2011
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Click for larger image ITV1 Christmas Programme Trailers
24.12.2012
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Click for larger image Merry Christmas from ITV1 Promo
25.12.2012
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Click for larger image ITV1 Christmas Ident
25.12.2012
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Click for larger image ITV1 Christmas Ident
25.12.2012
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Click for larger image ITV1 Christmas Ident
25.12.2012
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Click for larger image ITV1 Christmas Ident
25.12.2012
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Click for larger image ITV Last Ident TX
13.1.2013
Click for larger image Here's the last showing of the existing look, before the new network brand is rolled out the following day

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