ITV's new corporate look for all channels and news was unveiled on 16th January 2006. This is the look for ITV1 designed by Red Bee. Named "emotions" idents, so-called because ITV1 was said to provoke a reaction in all of us. Some of the action was filmed in South Africa. But these lasted only until November; It's rumoured they were axed after derision from both viewers and ITV bosses.
End Credits Promotions2006 As part of the new branding a bespoke font family of four weights was created for channel branding across the ITV network designed by specialists in the field of tv fonts - Fontsmith. As this example shows the font in use for the new end credits style. Only blue and black backgrounds are used.
Christmas 2006
No special idents, but ooh look, a bit of sparkle on the promotions...
November 2006
The replacement set of ITV1 idents debuted 13 November 2006. The theme is "Alive With Colour" and the idents were produced by Blink Productions. Originally just four to start with - "Beach", "Market", "Boat" and "Bicycle". "Urban Basketball" and "Pavement Art" were introduced by the end of the year. ITV marketing bosses referred to these idents as "the second phase" of their January rebrand, maybe refusing to admit they made a mistake with the previous set?
Much more cohesive look using a colour branding theme of yellow. The logo has also been made much more legible, changing the 'ITV' from white to black. Four new additions were later added in September 2007, with a bigger ITV1 logo - Buildings, Gardens, Fountains and Bubbles
ITV.com Promos2007 2007 saw major developments online with broadcasters launching their own content services. Channel 4 was first with 4onDemand, whilst the BBC launched the BBCi player, at ITV they relaunched their own online site - itv.com with masses of video, including live channels, preview clips, and a catch-up service for past programmes.
ITV Local Promo2007
ITV also launched a brand new regional service - ITV Local which has being highly praised and successful.
