Daybreak Pre-launch Promo
Might this be seen as a dress rehearsal?
Daybreak - First Edition
Christine Bleakley and Adrian Chiles joined ITV as part of ITV's attempt to try to make up some ground on BBC Breakfast. Bosses decided to replace GMTV with a brand new programme, Daybreak, and launched it on 6 September 2010. We present the first few moments of the first edition of the new programme.
Lorraine - First Edition
Lorraine Kelly was retained by ITV and she retained her GMTV 8.30 to 9.25 slot. Note the different colour used for the clock to give the programme some distinction from Daybreak because this show is now officially a separate programme rather than being the final 55 minutes of ITV's breakfast output.