By all accounts, the 1994 idents were not deemed exciting enough. Lambie Nairn, responsible for the original Carlton idents, devised thirty, quirky new animations, which made their debut on Monday 25th November 1996. They remained in use until Friday 3rd September 1999. TV ARK presents a selection of examples below, many with clean audio; also four Christmas idents.
 
Several of these idents were specific to certain ITV peak-time series, but TV Ark does not currently have the idents designed for Coronation Street, Emmerdale, The Bill, Soldier Soldier, Videotech, Carlton Country and Home and Away. The latter had the Carlton logo shown upside down. We would be most grateful for any donations.


Click for larger image Carlton Ident
1996 - Balloon
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Click for larger image Carlton Ident
1996 - Coffee
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Click for larger image Carlton Ident
1996 - Crossword
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Click for larger image Carlton Ident
1996 - Drama
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Click for larger image Carlton Ident
1996 - Jungle
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Click for larger image Carlton Ident
1996 - London
Click for larger image This example was recorded on 18/06/1999, preceding an edition of London Today.

Click for larger image Carlton Ident
1996 - Radar
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Click for larger image Carlton Ident
1996 - Right On
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Click for larger image Carlton Ident
1996 - Sheep
Click for larger image It seems likely that this ident was designed to accompany the ITV series Peak Practice.

Click for larger image Carlton Ident
1996 - Tea Time
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Click for larger image Carlton Ident
1996 - Type
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Click for larger image Carlton Ident
1996 - Weight
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Click for larger image Carlton Ident
1996 - Zoom
Click for larger image This example was recorded off-air during April 1999, preceding the first episode of the L!VE TV daytime acquisition, Lie Detector.


Click for larger image Carlton Christmas Ident
1996 - Glitterball
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Click for larger image Carlton Christmas Ident
1996 - Mistletoe
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Click for larger image Carlton Christmas Ident
1996 - Mobiles
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Click for larger image Carlton Christmas Ident
1996 - Reindeer
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