Click for larger image London Weekend Television
1992
Musically, the 1992 ident pays homage to the David Dundas 1989 tune, but kicks it screaming into the nineties. Visually, a series of multi-coloured chunks crash on from left of screen, to form the initials LWT. As our clips show, there were two versions: one included the ITV corporate logo to indicate networked programmes, while the other didn't, for use with regional programming only. This ident continued to be used even after LWT was taken over by Granada Television in 1994, following the relaxation of rules about ITV company ownership in the 1991 Broadcasting Act.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image London Weekend Television
Circa 1992 - Christmas / New Year
Click for larger image Festive fun circa 1992, as a layer of snow coats the LWT logo for Christmas and an uplifting message sees in the New Year.

Click for larger image London Weekend Television
1995 - Christmas / New Year
Click for larger image More mid-90s examples of festive ident variations from London's weekend ITV. This time a curtain drops down behind the logo - red velvet and sparkles for Christmas, and blue velvet with balloons for New Year's Eve.

Click for larger image London Weekend Television
1996
Circa September 1996, the lettering of the LWT ident was amended and the overlapping stripes first seen in 1971 were dispensed with. The stripes were simplified and modernised, to be animated in a stunning fashion: a small rotating box explodes into a star, which in turn breaks up into streams of tiny red, white and blue cubes. These cascade down onto what appears to be a whisp of cotton wool, forming the letters LWT. Two versions were seen, with the animation and music played in full, plus a shorter version. The grand fanfare was composed by Paul Campbell and Joe Hart.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image London Weekend Television
1996 'Formula One' Ident
Click for larger image The 1996 ident was also delivered with pleasing variations: this example is the Formula One version, with zooming car sound effects and chequered flag graphics. There were also idents for Football, plus Christmas & New Year. We're still looking for good quality recordings of these other idents, so get in touch if you can help. The second clip is an audio recording of the full-length LWT music composed by Campbell & Hart.

Click for larger image London Weekend Television
1997-1998 Christmas
Click for larger image Festive variations from the late 1990s, showing a Christmas tree superimposed over the logo and a toy rocket zooming through the letters.

London Weekend Television
1998 '30th Birthday' Ident
July 1998 saw LWT wishing itself a happy birthday with these gorgeous animations. Trish Bertram's voice appears on these examples of the celebratory ident seen across the weekend. Visit our continuity page for more 30th birthday clips.

By 1998, ownership of ITV was almost entirely held by a handful of companies: English and Welsh regions belonged to Granada, Carlton and United News & Media, while the Scottish regions were managed by SMG. As it moved closer and closer towards becoming a single company, ITV needed to look as cool, young, fresh and competitive as possible. The ITV Corporate logo of 1989 seemed austere and out-of-date.
 
In September that year, ITV's commercial director John Hardie unveiled a new look: a "friendly" ITV logo of lower-case letters, plus a new "heart" symbol for the channel. "ITV is the channel closest to the heart of the nation. This is emphasised by its proud history as a strong regional network, reflecting the lives and concerns of heartland Britain. This will not be a sentimental Valentine-type heart. It will be a much more subtle and adaptable image designed to reflect the breadth and depth of our programme output - ITV at the heart of the action, at the heart of current affairs, at the heart of the nation." The incoming idents would therefore show members of the public arranged in heart shapes, before mixing into the local station logo.


Click for larger image London Weekend Television
1999 'Hearts' Idents
Click for larger image LWT's versions of the Hearts idents debuted on November 8th 1999. The logo forms over an animated backdrop of rotating hearts, with a daytime version featuring golden hearts. Like most supposedly 'cool' and 'fresh' branding devised by marketeers, these idents were not very good and, as far as LWT was concerned, the worst ever. We have three examples in low-resolution directly below, and two more in higher quality further down the page.

Click for larger image LWT 'Chefs'
1999
LWT 'Sparks'
1999
LWT 'Forest'
1999
LWT 'Daytime'
1999


Click for larger image London Weekend Television
1999 'Hearts' Idents
Click for larger image These larger-size captures show 'Sparks', again, also 'Northern Lights'. The announcers are Trish Bertram for London's Burning, and Roger Tilling for The London Programme.

Below, the LWT Hearts idents are customised for Christmas and New Year's Eve 1999:


Click for larger image Click for larger image Click for larger image Click for larger image LWT 'Hearts' Ident
Christmas 1999
LWT 'Hearts' Ident
Christmas 1999
LWT 'Hearts' Ident
New Year's Eve 1999
LWT 'Hearts' Ident
New Year's Eve 1999


Click for larger image London Weekend Television
2000 'Video Wall' Ident
The Hearts were so bad that LWT broke ranks with the rest of the network to introduce its own creation on 24/03/2000, based on a video wall. Hearts could still be seen, just, in the form of two ferris wheels spinning intermittently in the video panels. Its Bloody Mary colour scheme is vile and the tune accompanying it is rather poor too, a simpering collection of beeping sounds. It has always struck me as a visual interpretation of a nightmare suffered by a set designer at the London Studios. A widescreen version could be seen from 01/07/2000, the date on which ITV and Channel 4 continuity flipped into 16:9 aspect ratio.

Click for larger image London Weekend Television
2001 'Video Wall' Widescreen Ident
This revised version of the video wall turns out to be LWT's last ident, introduced when ITV was renamed ITV1 on 11/08/01. Quite an improvement on the earlier version, thanks to lobbying by the announcers who wanted a stronger and more dynamic tune to work with. Plus the colour scheme is less seedy. The clips are from November 2001 and April 2002 - one shows the URL for LWT's site, the other boasts ITV.com's address.
Click for larger image Click for larger image Click for larger image

When ITV1 relaunched on Monday 28th October 2002, these idents became a part of TV history. Just like the other UK regions, London no longer has its own unique on-air identity. Viewers in every region receive a generic ITV1 network feed.
 
LWT, LNN and Carlton continued to make programmes for London weekdays and weekends until 2003, when Carlton merged with Granada and a single ITV company was formed. For a short while from 2004, programmes made at the former LWT/London Studios were known as "Granada London Productions". Then, in yet another branding decision, from 2005 onwards every programme was known as an "ITV Production".
 
But this is the LWT section of TV ARK! A selection of LWT production "end boards" from 1969 to 2002 may be seen on page 3.