Click for larger image Central Presents ATV Ident
1982
Click for larger image Following on from the ATV page .. another version this time on a black background of the Central Presents ATV ident
 
So how do you show ATV programmes on ITV when the company no longer officially exists?


Click for larger image Central Ident
1982
Click for larger image The first of Centrals idents from 1982.

Click for larger image Central Ident
1985
Click for larger image A less explosive version of the Central ident was introduced in 1985.

Click for larger image Central Regional Ident
1988
Click for larger image In 1985 Central also introduced a new symbol for their regional idents and graphics. This would be come known as the 'cake' and a tv design classic. Various animations were made using 3-dimensional computer graphics shapes from the Central 'cake' thata animate in an out to form the logo.
 
These 2 examples feature bolts of light, adding colour to the symbol. 2nd clip is from 6.11.1988 For futher examples see the continuity page.


Click for larger image ITV Central Ident
9.9.1988
Click for larger image A rather unimaginative combination of the network ident and the standard Central ident, all faded through to one! Watch and be amazed by the technical production!!

ITV Central Idents
1989
The 1989 ITV Generic ident, Central style. Version 1 has the familiar David Dundas music.
 
Version 2 has Central's own music


ITV Central Ident
1989
You're at the centre of the ITV Network!
 
A hybrid of the 1989 generic ITV ident and central's good old computer animations.


Click for larger image Central Ident
1989
Click for larger image

Click for larger image Central Animated End Board
1988
Click for larger image Could this be a ploy by Central to ensure their ident is shown despite ITV scrapping the producers pre-programme ident?

Click for larger image Central Animated End Board
1989
Click for larger image A year later an now this end ident just says 'Central'

Click for larger image Central Into The 90s Ident
6.1.1990
Click for larger image Wailing electric guitar version of the Central music over polished glass text...I bet this ident was made by the same fella who did the second 1988 ident above.

Between the years of 1988 and 1996, Central introduced a number of variations of their Cake. They consisted of both the standard colour 3D cakes and a selection of "textured" live-action model idents.


Click for larger image Click for larger image Click for larger image Click for larger image Central Ident
1993
Central Ident
1993
Central Ident
1994
Central ITV
1993


Click for larger image Click for larger image Click for larger image Central ITV
1993
Central Ident
1993
Central Ident
1994
Central Ident
1994


Click for larger image Click for larger image Central Ident
1994
Central Ident
1994
Central Ident
1993
Ribbons
1993


Click for larger image Click for larger image Sport Ident
1993
Central Ident - Blue
1994
Central Ident
1996
Central Ident
1996


Central Ident
1996
Central Ident
1996
Central Ident
1996
Central Ident
1996


The last set of Central cake idents before the 'Carltonisation' in 1999.


Click for larger image Central Ident
1997
Central Ident
1997
Central Ident
1997
Central Ident
1997


Click for larger image Click for larger image Click for larger image Click for larger image Central Ident
1997
Central Ident
1997
Central Ident
1997
Central Ident
1997


Click for larger image Central Ident
1997
Central Ident
1997
Central Ident
1997
Central Ident
1997


Click for larger image Click for larger image Click for larger image Central Ident
1997
Central Ident
1997
Central Ident
1997
Central Ident
1997


Central Ident
1997
Central Ident
1997
Central Ident
1997
Central Ident
1997


Click for larger image Click for larger image Click for larger image Click for larger image Central Ident
?
Central Ident
1997
Central Ident
1997
Central Ident
1997


Click for larger image Click for larger image Central ident
c1997
Central Ident
c1997




1998 and horror, the Central Cake is no more! Replaced by a hybrid of the Carlton idents of the time, cleverly replacing the name Carlton with Central!


Click for larger image Central Ident
1998
Central Ident
1998
Central Ident
1998
Central Ident
1998


Central Ident
1998
Central Ident
1998
Central Ident
1998
Central Ident
1998


Central Ident
1998
Central Ident
1998
Central Ident
1998
Central Ident
1998


Central Ident
1998
Central Ident
1998
Central Ident
1998
Central Ident
1998


Click for larger image Central Ident
1998
Central Ident
1998
Central Ident
1998
Central Ident
1998