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ATV/Central Presents Ident
1982 So how do you show ATV programmes on ITV when the company no longer officially exists?

Click for larger image Central Ident
1982 Click for larger image The first of Centrals idents from 1982.

Click for larger image Central Ident
1985 Click for larger image A less explosive version of the Central ident

Central TV Mid 1980s

The first look at the Central 'cake' and those colourful blocks...


Central Ident
1980s Central Ident
1980s Central Ident
1980s Central Ident
1980s

Central Ident
1980s Central Ident
1980s Central Ident
1980s Central Ident
1980s

Central Ident
1980s Central Ident
1980s Central Ident
1980s Central Ident
1980s

Central Ident
1980s Central Ident
1980s Central Ident
1980s Central Ident
1980s

Central Ident
1980s Central Ident
1980s Central Ident
1980s Christmas Ident
1987

ITV Central Idents
1989 The 1989 ITV Generic ident, Central style. Version 1 has the familiar David Dundas music.
 
Version 2 has Central's own music

ITV Central
1989 You're at the centre of the ITV Network!
 
A hybrid of the 1989 generic ITV ident and central's good old computer animations.

Click for larger image Central Production
1988 Click for larger image Could this be a ploy by Central to ensure their ident is shown despite ITV scrapping the producers pre-programme ident?

Click for larger image Central Production
1989 Click for larger image A year later an now this end ident just says 'Central'

1988 - 1996

Between the years of 1988 and 1996, Central introduced a number of variations of their Cake. They consisted of both the standard colour 3D cakes and a selection of "textured" live-action model idents.


Click for larger image Click for larger image Click for larger image Central Ident
1993 Central Ident
1993 Central Ident
1994 Central ITV
1993

Click for larger image Click for larger image Central ITV
1993 Central Ident
1993 Central Ident
1994 Central Ident
1994

Click for larger image Click for larger image Central Ident
1994 Central Ident
1994 Central Ident
1993 Ribbons
1993

Click for larger image Sport Ident
1993 Central Ident
1996 Central Ident
1996 Central Ident
1996

Central Ident
1996 Central Ident
1996 Central Ident
1996 Central Ident
1996

Click for larger image Click for larger image Click for larger image Central - This Afternoon
1993 Central - This Evening
1993 Central - Later
1993 Central - CITV
1993

1997 - 1998

The last set of Central cake idents before the 'Carltonisation' in 1999.


Central Ident
1997 Central Ident
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1997

Central Ident
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Central Ident
1997 Central Ident
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1997 Central Ident
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1997 Central Ident
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Central 1998

1998 and horror, the Central Cake is no more! Replaced by a hybrid of the Carlton idents of the time, cleverly replacing the name Carlton with Central!


Central Ident
1998 Central Ident
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Central Ident
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Central Ident
1998 Central Ident
1998 Central Ident
1998 Central Ident
1998

This page has been written and presented by Chris Uddin & Steve Barnes.

The information presented on this page has been researched by me on behalf of TV ARK and is offered in good faith, correct to the best of my knowledge. If any factual errors have appeared here inadvertently, then I would be delighted to hear from anyone wishing to offer corrections. All opinions expressed are my own and no offence is intended. Should they be a cause of concern or distress to any readers, please inform me immediately so that I can remove or amend them accordingly.