First Advertistment1993
After the First Ten Minutes on Meridian came the first advertisment - for the Ford Fiesta Meridian with a cheeky inclusion of the new Meridian TV logo. This advert had been doing the rounds on TVS in the last few months of 1992.
This clip also features the first appearance of the Meridian break-bumper.
Meridian Ident1993
There were several different Meridian idents used from 1993, most featured the same animation with different styles of the main identity theme which was compossed by David Dundas - who also compossed the music to the original Channel 4 ident and to the 1989 ITV generic branding.
Meridian Idents1993
This Meridian ident features a reggae-style rendition of the Meridian theme and was mainly used at weekends.
Meridian Ident1996
Meridian refreshed their image in 1996 and introduced a new ident featuring purple colours. There were two versions again the same visual animation but with two versions of the theme tune - here the softer 'daytime' version.
Ident1998 Meridian introduced a new ident in 1998, unfortunatly the music and animation didn't quite line up properly and the face was slightly out of proportion.
ITV Generic Idents1999 In November 1999 several ITV stations took on a new generic identity based around the theme 'TV from the heart of life'. This resulted in the Meridian logo being shrunk into a small blue box.
Initially Meridian continued to use their 1998 yellow ident alongside the new set, usually only before regional programming.
Spirit of the South had been Meridian's slogan from its initial pre-launch campagin in 1992 and by the turn of the Millennium short stings were used at some junctions featuring the slogan.
