Click for larger image First Advertistment
1993
Click for larger image After the First Ten Minutes on Meridian came the first advertisment - for the Ford Fiesta Meridian with a cheeky inclusion of the new Meridian TV logo. This advert had been doing the rounds on TVS in the last few months of 1992.
 
This clip also features the first appearance of the Meridian break-bumper.


Click for larger image Meridian Start-up
January 1st 1993
Click for larger image An announcement on the first day of transmissions.

Click for larger image Meridian Ident
1993
Click for larger image There were several different Meridian idents used from 1993, most featured the same animation with different styles of the main identity theme which was compossed by David Dundas - who also compossed the music to the original Channel 4 ident and to the 1989 ITV generic branding.

Click for larger image Meridian Idents
1993
Click for larger image This Meridian ident features a reggae-style rendition of the Meridian theme and was mainly used at weekends.

Click for larger image Meridian Ident
1993
Click for larger image This night time version was for junctions after News at Ten and into the night.

Click for larger image 'Punk' sting
1993
Click for larger image Not strictly an ident, this clever sting occassionally appeared in the evenings.

Click for larger image Meridian Ident
1996
Click for larger image Meridian refreshed their image in 1996 and introduced a new ident featuring purple colours. There were two versions again the same visual animation but with two versions of the theme tune - here the softer 'daytime' version.

Click for larger image Break Bumper
1997


Click for larger image Ident
1998
Meridian introduced a new ident in 1998, unfortunatly the music and animation didn't quite line up properly and the face was slightly out of proportion.

Click for larger image ITV Generic Idents
1999
In November 1999 several ITV stations took on a new generic identity based around the theme 'TV from the heart of life'. This resulted in the Meridian logo being shrunk into a small blue box.
 
Initially Meridian continued to use their 1998 yellow ident alongside the new set, usually only before regional programming.


Click for larger image Click for larger image Click for larger image Click for larger image Pitch
1999
Foundry
1999
Station
1999
Night sky
1999


Spirit of the South had been Meridian's slogan from its initial pre-launch campagin in 1992 and by the turn of the Millennium short stings were used at some junctions featuring the slogan.


Click for larger image Click for larger image Click for larger image Spirit of the South
2000
Spirit of the South
2000
Spirit of the South
2000


Official Website
www.itvlocal.com/meridian