Click for larger image Click for larger image Click for larger image Click for larger image Prelaunch Promo
December 1981
Prelaunch Promo
December 1981
Prelaunch Promo
December 1981
Prelaunch Promo
December 1981


Click for larger image Malcolm Brown (in vision) Announcement
1982
Malcolm Brown seen here with one of the very first in-vision announcements on TVS from the first day of broadcasting, January 1st 1982.
 
The ITN news has just finished and now a programme from one of the other new ITV names of 1982, Central.


Not For Women Only Promo
1982
A quick promo from the first day of transmissions - note how Malcolm Brown quickly speeds up at the promo finishes.

Click for larger image Gordon Radley Announcement
1982
Click for larger image Gordon Radley here with a couple of announcements from the first day of broadcasting.
 
Note the emphasis on 'TVS in the South' - for a while seperate continuity was provided for the South and South East halves of the region.


Click for larger image Promotion
1982
Click for larger image From April 1982 come these two promotions trailing some of the programmes coming up in the second quarter of TVS' first year on air.

Click for larger image Horror Stings
1982
Click for larger image Two stings for use around Horror films on TVS.

Click for larger image Saturday Picture Show
1982
Click for larger image Graphics used around the 'Saturday Picture Show' film.

Click for larger image For the South and South East
1982
Click for larger image From May 1982 TVS began to use the slogan 'For the South and South East' these two promotions show some footage of the South and South East of England.

Click for larger image Vinters Park Promo
1982
Malcolm Brown voices this promotion for the newly completed Maidstone studios in late 1982. Once again the tagline 'For the South and South East' is in use.

Click for larger image Coming Soon From TVS
1982
A couple of very early TVS programme promotion showing some of the programmes coming up in the first few months.

Click for larger image Gordon Radley Continuity
1982
Click for larger image A quick promotion for a film coming up next week on TVS.

Click for larger image Gordon Radley Announcement
1982
Click for larger image For some reason, still unclear whilst a lot of other ITV companies were showing the film The Sweeny, TVS were showing Sweeny II. The result is that TVS ended up joining that evening's O.T.T. later than planned and instead crashed into the programme. There was no mention of this happening however in the announcement from Gordon Radley.

Click for larger image Gordon Radley (in vision) Announcement
1983
The brown colouring on the TVS continuity set was quickly made warmer and here we can see it sporting a pink glow as Gordon Radley smoothly links us out of a trail for DJ and into Radio.

Click for larger image Malcolm Brown (in vision) Announcement
1983
Malcolm Brown gives us a quick hello and an introduction into our Bank Holiday film.

Click for larger image Cats Eyes Promotion
1984
This promotion for the first series of C.A.T.S. Eyes was produced by TVS for use by all ITV stations.
 
Voiced by Malcolm Brown.


Click for larger image Saturday Night Trail
1985
Some primitive 3D treatment to the TVS symbol for this saturday night line up. Quiet a cheesy voice-over though.
 
Sssh... All Star Secrets.

Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Malcolm Brown (in-vision) Announcement
1985
Malcolm Brown here in 1985 from a modified continuity set. The row of TVS symbols has been replaced by a nice rainbow coloured strip. In this lunchtime link Malcolm lets younger viewers know what they can watch on TVS and proves that he can name all of the rainbow gang.

Click for larger image Brian Nissan (in vision) Announcement
1985
The ever-friendly face of Brain Nissan with a short, sweet and simple introduction into Sons and Daughters.

Click for larger image Brian Nissan Announcement
1985
Click for larger image Brian Nissan tells us of the Friday Night Fright film and then hands us over to the studios of ITN for News at Ten.

Click for larger image Gordon Radley (in vision) Announcement
1985
Click for larger image Gordon Radley invites us to get into the bitch and relishes the chance the chance to do so. The continuity set is seen fully dressed for late evening links with its mustard curtain drawn.

Click for larger image Brian Nissan (in vision) Announcement
Christmas 1985
For Christmas 1985 the usual TVS continuity set was disposed of and replaced with cosy window and some christmas cards. Look closely and you'll notice one card bares a greeting from TVS to its viewers.
 
Here Brian Nissan introduces a programme celebrating 25 years of Coronation Street.


Click for larger image Promo Graphics
198?
Click for larger image A rare chance to see some promo graphics used by TVS without any other text. Generally TVS rotated the style of graphics used for promotions on a seasonal basis.

Click for larger image Thursday Comedy Promo
1986?
Click for larger image A promotion for two comedy series with the TVS symbol being created from some dancers.

Click for larger image Catchphrase Promo
1986
Click for larger image A quick promotion for the first ever series of Catchphrase. For a short period between 1986 and the relaunch in 1987 TVS was always reffered to as Television South on announcments as this promotion shows.

Click for larger image Monday Line-Up
1986?
Click for larger image Malcolm Brown guides us through all the programmes in Monday night's schedule.

Click for larger image After Midnight
1986
Click for larger image In the days before 24 hour television, programmes after midnight were still a rare thing. In 1986 TVS started using After Midnight branding for the final programme of the evening.

Click for larger image Christopher Robbie (in vision) Announcement
1986
Christopher Robbie was a well known face to viewers in the South, having been an announcer at Southern. Here he provides continuity for the junction leading into the last Albion Market.

Click for larger image Announcement
1986
Click for larger image A quick cross-promotion for a programme on Channel 4 and then an announcement into We Love TV.

Click for larger image Tuesday Line Up
1986?
Click for larger image A very simple animationed menu for this rundown of TVS' tuesday night programmes, no clips of the programmes so we'll just have to rely on the announcer to make us want to watch.

Click for larger image Brian Nissan (in vision) Announcement
Christmas 1986
A festive continuity set for Christmas 1986 - the last to feature in vision announcements, but not quite as grand as the one from the previous year.
 
Brian Nissan introduces the little match girl.


Click for larger image Sunday Line Up
Christmas 1986
Click for larger image A festive animation for Christmas 1986

Click for larger image Monday Line Up
1987
Click for larger image Party style animations still in use for the new year, but notice that the background colour is blue this time around. Malcolm Brown guides us through Monday's programmes.

Click for larger image Sunday Promo
1987
A (slightly curtailed) simple promotion for the two main programmes for this Sunday Night. The station was still reffering to itself as Television South at this point, the practice continued until the new look was revealed in September 1987.

Click for larger image Friday Line Up
1987
Click for larger image Who needs computer graphics when you can make 3D models!?

Click for larger image Tuesday Line-Up
1987
Click for larger image Good use of the TVS symbol is made here by mixing it with water, some people say that the symbol looked like a fountain so perhaps thats where the inspiration came from for this promotion. The station still insisted on calling itself 'Television South' at this point, but not for much longer.

Click for larger image Malcolm Brown Announcement
1987
Malcolm Brown makes a quick announcement into the ITN News at One.

Click for larger image TVS Promotion
1987
Click for larger image "Say Yes to TVS!" - This promotion style was used from Septembr 1987 at the same point as TVS introuduced its computer-animated ident. This example also features a music track, unmistakably compossed by Ed Welch, which was known as 'TVS Symphony'. Ed also compossed the main station identity tune for this period and also the music TSW's Today programme which sounds very similar to this track.

Click for larger image Christmas Start Up
1987
Click for larger image A special filmed start-up sequence for Christmas in 1987, what's interesting to note is whilst most areas of christmas presentation had lavish 3D computer generated animations it appears by the time this sequence was made the money had run out and they had to resort to writing the christmas greeting in a teletext-style typeface.

Click for larger image New Year Promo
1988
Click for larger image TVS says goodbye to 1987 and hello to 1988 in this slightly abstract promotion.

Click for larger image New Year Promotion
1988
Click for larger image A look at things you can watch on New Year's Eve on TVS and a quick announcement from Malcolm Brown.
 
This promotion style was later recycled (along with a couple of others) in 1992.


Click for larger image Corporate Promotion
1988
An excellent promotion from mid-1988 highlighting some of the many programmes the company was making throughout the year. This came during the busiest period of production for TVS.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image 24 Hours Promo
1988
Click for larger image "From Next Monday you can watch TVS 24 Hours a day" - a simple but nice promotion making the most of the ident graphics to advertise the fact that TVS was entering the world of 24 hour broadcasting. Although, ironically the overnight service did not use the TVS brand but was called Late Night Late instead.

Click for larger image Olympics Promo
1988
Click for larger image TVS adapted its year old identity package to incorporate the Olympic rings for a special promotional package to promote both the games and the standard programming that was sandwiched around them.

Click for larger image 'Kaliedescope' Autumn Season Promo
1988
Click for larger image After the Olympic Games TVS used this psychadelic campaign to promote the new Autumn season. Johnnie Walker voices these two generic promotions.
 
During this campaign it was also common for announcements to be made over the graphics, the spinning TVS logo ran for an extended duration to allow for this.


Click for larger image New Drama Promo
1988
Another example from the Autumn 1988 campaign highlighting some of the new drama's coming soon.

Click for larger image Christmas Promo
1988
There was an unusual star for Christmas 1988 on TVS, a sheep. After the impressive christmas graphics in use in 1987 and those that had just been use as part of the Autumn season promotions it looks a little less flashy. A sheep is probably not the first thing you would think of at christmas however this promotion manages to retain that warm Christmas feeling.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Spring on TVS
1989
Quite a classy promotion to preview some of the spring highlights for 1989 on TVS.

Click for larger image Making It Here in the South!
1989
Click for larger image There was a brief trend for sung 'jingles' in the late 1980s several ITV companies including TV-am and Tyne Tees adopted them. TVS also briefly ran a campagin in the summer of 1989. A warning to viewers of a nervous disposition - this promotion is pure 1980s cheese.

Click for larger image Thursday Programmes Trail
1989
Just when you thought the computers had taken over TVS unleashed this style of promotion for the Autumn 1989 season featuring a big 3D, real life, metalic, TVS logo.
 
The question is: did they make the logo just for this promotion or did they nick one of the signs from the building?

Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Winter New Season Promotion
1990
Click for larger image A nicely designed winter-themed promotion for the new year season on TVS.

Click for larger image Christmas Start-Up
1990
Click for larger image A jolly Malcolm Brown wishes us a good morning, good morning, good morning for Christmas Eve in 1990 and let's us know that TVS' aim is for us to have fun.
 
A nice example of the festive presentation in use in 1990.


Click for larger image Christmas Day Trail
1990
Click for larger image A couple examples showing the style of presentation for Christmas 1990. "There's something for everybody on Christmas Day..." does that include the cat? Note the individual logos for each genre such as "Disney on TVS", "TVS Entertains" and "Movies on TVS".

Click for larger image New Season Movies Promo
1991
Click for larger image In 1991 TVS adaptaded a generic style of promotions which were used across the ITV network featuring bright colours and music by Enigma. This particular promotion highlights some of the big movies coming soon on TVS. The voice is that of Bruce Hammal.

Click for larger image Comedy Promo
1991
Click for larger image Another example of the adapted network style of promotions from 1991. This one highlighting two big comedy programmes.

Click for larger image Click for larger image Click for larger image Click for larger image Promo
1991
Promo
1991
Promo
1991
Promo
1991


Click for larger image Bank Holiday Trail
1991
Click for larger image Wouldn't be a bank holiday without James Bond would it?

Click for larger image Making Watching Worthwhile
1991
Click for larger image In 1991 as TVS prepared to submit their bid for the franchise they launched several classy promotions and a new slogan 'Making Watching Worthwhile'. This one highlights some of the regional programmes produced by TVS, with a slight South East flavour.

Click for larger image Making Watching Worthwhile
1991
Click for larger image Another in the Series of 'Making Watching Worthwhile' promotions. This time highlighting The Ruth Rendell Mysteries. The music featured on this promo sounds as though it is loosely based on the TVS signature tune.

Click for larger image Making Watching Worthwhile
1991
Click for larger image Another of those 'Making Watching Worthwhile' promotions, this time for regional programming, notably Country Ways.

Click for larger image Making Watching Worthwhile
1990
A corporate promtion carries on the Making Watching Worthwhile theme.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Davro/Motormouth Promos
1991
Click for larger image A couple of ITV branded promotions for the TVS produced networked series Davro and Motormouth.

Click for larger image Autumn Preview
1992
Click for larger image An extended five minute long promotion to show off the highlights of the Autumn 1992 season on TVS starts with a big face welcoming us to a shape of things to come. Lets see... Meridian logo... Big face... co-incidence? Probably. But in all seriousness its nice to see that the TVS promotion team made a real effort for one last time.

Click for larger image Continuity Junction
1992
Click for larger image A quick example of how a typical junction would be handled in the Autumn of 1989. With a slide promoting next Saturday's evening film, a promotion for the film Working Girl and then another slide for the next programme - Dame Edna's Neighbourhood Watch.
 
Keith Butler provides the announcements.


Click for larger image Red Heat Promo
1992
Click for larger image Another example of the Autumn 1992 style of trailers. That big face is still present in this promotion for the movie Red Heat.
 
Also included is a quick continuity link into Dame Edna's... Neighbourhood Watch.


Click for larger image Trailers
1992
Click for larger image In 1992 as opperations at TVS were winding down some promotions began to recycle old styles. These two examples reuse a style from the start of 1988.

Click for larger image Christmas Day Trail
1992
Now where have we seen that sheep before? The TVS sheep from 1988 was revived for TVS' last festive season. Not because they ran out of ideas though - they brought back a few old campaigns in 1992 in order to save money before leaving the ITV network. Although some of the other festive presentation has been visually more impressive you can't blame them for bringing back this continuity classic.