Click for larger image TSW Ident (Main Version)
1982
Click for larger image New Years Day 1982, and TSW takes over as the local ITV contractor. A memorable ident first shown at midnight into the US sitcom "The Two Of Us". All the outrageousness of ATV's legendary Zoom, though rarely shown on the network.

Click for larger image TSW Short Ident
1982
Click for larger image The shorter TSW ident, shown before network programmes

Click for larger image TSW Startups
1982/1983
Click for larger image TSW's short-lived startup tried to emulate Westward's final effort, with sheep pens shaped into the company's name. On the left is the original broadcast version with the Ed Welch instrumental "Welcome To TSW". The alternative - never transmitted - has different music.
 
Many thanks to Mike Brewster.


Click for larger image TSW - The Man Behind the Logo
2001
Click for larger image So what exactly was that logo meant to be? Inspired by the Sydney Opera House? In this clip from "40 Years Of ITV", its creator Paul Honeywill explains the thinking behind the symbol.

TSW Weather and Shipping
02.09.1983
Serving a region famed for its maritime activities, TSW signed off each night with the shipping forecast. Perhaps the only region in the ITV network to do so?

TSW Closedown
02.09.1983
Closedowns varied enormously at TSW. Sometimes a simple "goodnight" and straight into the National Anthem. Other times we were in for a surprise; here Ian Stirling leaves us with tomorrow's menu and - wait for it - an extended version of the TSW ident theme!
 
Thanks to Robin Carmody for identifying the TX date.


TSW Ident
1985
This ident replaced the original versions around May 1985. Though technically impressive for its time, the ident was slower in pace and lacked the boldness of its predecessor. A brass band plays the accompanying fanfare.

TSW Startups
1985 & 1986
A typical morning menu which preceded the start of programmes in the mid-80s. TSW used a varied and tasteful selection of music with these captions. From 1986 a news summary was shown at 9:25am. Preceding the menu would be a greeting like the one from Roger Shaw (recorded on a different day).

TSW - Schools & Colleges Close
1986
Most regions used the network slide to close the day's Schools programmes - TSW used this caption. Until 1984, it was also shown in place of the slide during the first interval of the morning.

TSW Closedown - Ian Stirling
1987
Ian Stirling in very high spirits during this closedown. A lot of restorative work was necessary on this clip but even so, apologies for the poor quality. Ian can't seem to concentrate on the job in hand, and the tail end of the piece is missing. But the clip does illustrate why Ian was so adored by the public - he was the real "Mr TSW". RIP Ian.

TSW Closedown
1987
Jennifer Gavin with a closedown from 1987.

TSW Christmas Ident
1987
A festive ident from TSW - spot the difference!

Click for larger image TSW Closedown
1988
Click for larger image Closedowns faded out permanently in late 1988, on the orders of the IBA who decreed that ITV was to provide a 24-hour service. TSW was one of the last regions to do so, second only to Border.
 
Jennifer Gavin shut up shop for the last time on 1st September 1988. Better set that VCR for the final sighting of the test card!


TSW Closedown
1988
this second closedown is also from 1988 and features Jenny Hull.

Click for larger image TSW Night Time
from 02.09.1988
Click for larger image And this is what closedown made way for. Programmes through to 6am, adding to the repeats tally. Most junctions came from Granada, but this ident popped up just as frequently. Left is the promo for TSW Night Time.

TSW - ITV Generic Ident (unused)
1989
ITV's first attempt at a corporate look came in 1989, with each region having its own version of the generic ident. TSW (and several other regions) refused to adopt the new look as it did not fit in with their sofa-driven image. But if they had, here's what viewers would have seen.

Click for larger image TSW - The Four Seasons
1989
Click for larger image TSW's seasonal idents were introduced at the same time at the ITV corporate look. From January they replaced the standard TSW ident before each programme (following the in-vision announcement). Each ran for three-month intervals. There were also Christmas and New Year versions.

Click for larger image TSW - The Four Seasons
1989
Click for larger image

Click for larger image TSW - The Four Seasons
1989
Click for larger image

Official Website
www.tswfta.co.uk