Click for larger image Westcountry Launch
01.01.1993
Following Big Ben's chimes, Westcountry unleashed itself onto South West screens with this video, welcoming viewers to their service. A greater regional identity and more local programmes are promised.
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Click for larger image Westcountry
1993
Click for larger image Fast forward to 9.25am, and following GMTV Westcountry is back on air. The seagulls ident was one of the best-known Westcountry symbols, it was used continuously until 1999.
 
Initially, Westcountry had six idents. All featured scenes of nature commonplace in the region, though not at any specific location. Some were never seen again.


Click for larger image Click for larger image Click for larger image Click for larger image Tree branches
1993
Grass
1993
Walkers
1993
Orange Sea
1993


Click for larger image Westcountry
1993
Click for larger image Westcountry unveiled a second set of idents to compliment the existing ones on May Day Bank Holiday. The Ferris wheel was only seen a few times.

Click for larger image Click for larger image Click for larger image Click for larger image Rower
1993
Ferris Wheel
1993
Bandsmen 1
1993
Bandsmen 2
1993


Click for larger image Click for larger image Click for larger image Click for larger image Sports crowd
1993
Bee in bush
1993
Buttercup
1993
Shoppers
1993


Click for larger image Westcountry Christmas
1993
Click for larger image On Christmas Eve all other channels adopted festive idents, but Christmas spirit had obviously eluded Westcountry. Then at 7pm, this finally appeared! Note the frosted glass.

Click for larger image Westcountry - New Year
1993/94
Click for larger image Staying in party mood, Westcountry followed up its Christmas look with two designs to welcome in 1994.

Click for larger image Westcountry
1994
Click for larger image As Westcountry entered its second year, viewer opinion warmed to the channel. January 1994 brought another crop of idents featuring mostly winter scenes. From 1996, "Fire" was used as an alternate night-time ident.

Click for larger image Click for larger image Click for larger image Click for larger image Washing Line
1994
Plymouth Dome
1994
Westcountry Ident
1994
Marsh
1994


Click for larger image Click for larger image Click for larger image Click for larger image Westcountry Ident
c1995
Westcountry Ident
c1995
Westcountry Ident
c1995
Westcountry Ident
c1995


Click for larger image Click for larger image Click for larger image Snowy branches 1
1994
Snowy branches 2
1994
Ice
1994
Fire
1994


Click for larger image Westcountry - World Cup
1994
Click for larger image England may not have qualified, but Westcountry still marked the first ever World Cup to be staged in the USA in the summer.

Click for larger image Westcountry
1994
Click for larger image This unusual ident wasn't used for very long and often appeared before young people's programmes. Once it was played out in full when "The Littlest Hobo" failed to start.

Click for larger image Westcountry Christmas Ident
1994
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Westcountry - New Year
1994/95
Once Christmas was over the party continued, with two idents to welcome in the new year. The designs are last year's but without the frosted glass.


Click for larger image Westcountry
1995
Click for larger image The sea ident was changed in early 1995, for a less threatening set of waves. The clips show the original and the amended version from 1999.

Click for larger image Westcountry Winter Idents
1995
Click for larger image Baby it's cold outside...and Westcountry's new idents for early 1995 presented some chilly images of the countryside.

Click for larger image Click for larger image Click for larger image Click for larger image Frosted branches
1995
Pine branch
1995
Winter Ident
1995
Logs on fire
1995


Click for larger image Westcountry - Film idents
from 1995
Click for larger image In January 1995, Westcountry introduced special idents to proceed movies. They featured activity you'd see in a cinema and were distinctive because the "W" was not used.

Click for larger image Click for larger image Click for larger image Click for larger image Film ident
1995
Film ident
1995
Film ident
1995
Film ident
1995


Click for larger image Westcountry Spring Idents
1995
Click for larger image New idents introduced 16 March 1995 included a tortoise, daffodils and primroses (left).

Click for larger image Click for larger image Click for larger image Click for larger image Tortoise
1995
Birds on feeder
1995
Cows (Startup)
1995
Daffodils
1995


Click for larger image Westcountry - Rugby World Cup
1995
Click for larger image ITV's second Rugby World Cup from South Africa was Westcountry's first. Enter some stock footage of a schoolboy rugby match to celebrate the tournament.

Click for larger image Westcountry - VE Day
07.05.1995
Click for larger image Westcountry's presentation department was in patriotic mood, celebrating 50 years since the end of WWII. Which is more than could be said for BBC1...

Summer's here and the time is right for some very sunny views of the region.


Click for larger image Click for larger image Rape field
1995
Calm sea
1995
Cottages
1995
Swimmer
1995


Come the autumn, a series of timely images featured in Westcountry's idents.


Click for larger image Click for larger image Click for larger image Click for larger image Leaves 1
1995
Leaves 2
1995
Children playing in leaves
1995
Stream
1995


Click for larger image Westcountry Christmas
1995
Click for larger image For Christmas, a new series of designs were used between December 23-26. However, the glass panel was not frosted.

Click for larger image Click for larger image Click for larger image Westcountry Christmas
1995
Westcountry Christmas
1995
Westcountry Christmas
1995
Westcountry Christmas
1995


Click for larger image Westcountry - Night Time
1994 and 1996
Click for larger image Having initially taken Granada's overnight service, Westcountry showed its own late programmes from 1996. The ident was introduced two years earlier and shows "Colour And Form", an exhibit at that Tate in Cornwall.

Click for larger image Westcountry
1996
Click for larger image A very wintry scene from this ident, first shown in December 1994.

Click for larger image Westcountry - Euro '96
1996
Click for larger image Westcountry celebrates the championships with two idents showing the universal appeal of football.

Click for larger image Westcountry
1997
Click for larger image The only significant change to Westcountry idents was the addition of an opening animation in 1997. A series of diagonal lines drew the "W", which otherwise remained the same.

Click for larger image Click for larger image Click for larger image Click for larger image Orange Tide
1997
Rain 1
1997
Rain 2
1997
Water Wheel
1997


Click for larger image Westcountry Christmas
1997
Click for larger image An animated start to the Christmas idents, but only two of the 1995 designs were updated.

Click for larger image Westcountry - New Year
1997/98
Click for larger image Instead of champagne Westcountry treated us to disco lights for New Year. The familiar balloons made their final appearance to welcome in 1998, now with animated start. New Year 1999 was not celebrated (I wonder why?!)

More of the familiar Ws were modified to include the animated intro in early 1998. Several remained in service for the rest of the year.


Click for larger image Click for larger image Click for larger image Click for larger image Cows
1998
Dog walker
1998
Seagulls
1998
Pond
1998



Click for larger image Westcountry Summer Idents
1998
Click for larger image In May 1998 Westcountry revived its idents from Summer 1995 and gave them the animated treatment.
 


Click for larger image Westcountry - World Cup
1998
Click for larger image Haven't we seen this before, I hear you cry? Well not quite. Instead of a souvenir Euro '96 football, the player is practising with a plain blue one. An imaginative variation of the usual break bumper accompanied the ident - instead of a red card the referee gives us a blue one, with a big "W" on it!

Click for larger image Westcountry Christmas Ident
1998
Click for larger image We didn't know it at the time, but this was Westcountry's final season to be jolly. Just one snowy design, which could easily have been mistaken for a Winter ident.


Click for larger image Westcountry Carlton URL Idents
1999
Click for larger image The final set of Westcountry idents was broadcast from Monday 8th March. Three months later, the Carlton URL was added, the start of a craze which spread to all broadcasters.

Click for larger image Click for larger image Click for larger image Click for larger image Westcountry Ident
1999
Westcountry Ident & wwww
1999
Westcountry Ident
1999
Westcountry Ident & wwww
1999


Click for larger image Click for larger image Click for larger image Click for larger image Westcountry Ident
1999
Westcountry Ident & wwww
1999
Westcountry Ident & wwww
1999
Westcountry Ident & wwww
1999


Official Website
www.itvlocal.com/westcountry