April 21st 2008 and BBC News 24 is rebranded "BBC News Channel" as the corporation's research shows most people refer to the channel as "News 24" and not "BBC News" also it's understood the public feel News 24 is inferior to the main TV news bulletins, so the name change is to address these issues and hammer home "BBC NEWS". This rebrand including all national, english regions and BBC World News cost 550,000
 
At the core of the brand is a new red globe symbol which has pulsating Saturn type rings. David Lowe's pulsating beats theme tune has also been given a new mix.
 
The look was designed by Lambie Nairn, commissioned by Mark Byford, the corporations deputy director-general. Instead of completely different look, the design feels very much of a refresh of the 1999 corporate look, pulsating rings and geographical place names are back, but on white backgrounds, instead of cream.


Click for larger image BBC News Channel - First Look
2008
Click for larger image Here's BBC Breakfast's Bill and Sian giving us the first look at the new studio for the new BBC News Channel

Click for larger image BBC News Channel - First TX
2008
BBC News Channel moves out of their real newsroom into a traditional studio (N6), but to keep the newsroom feel a fake computer generated newsroom background is used. Im suprised they have gone for this approach instead of something more abstract, following their recent scandals of fakery and trying to build up viewer trust again in BBC News, perhaps they would have been wiser to use a live camera shot of their real newsroom? That aside, it all looks very slick and contemporary.
Click for larger image Click for larger image Click for larger image

Click for larger image BBC News Channel
2008
Left clip - Top of the hour sequence, including the new look countdown sequence
 
Right clip - Headlines sequence

Click for larger image Click for larger image Click for larger image

Click for larger image BBC News Sting
2009
Click for larger image

Click for larger image BBC News Countdown
2008
The full 60 second BBC News Channel countdown produced in 2008.
Click for larger image Click for larger image Click for larger image

Graphics examples and studio images


Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Click for larger image BBC News Channel Last TVC Broadcast
18.3.2012
Click for larger image This is the last ever BBC television news broadcast to come from West London at BBC Television Centre.
 
Show the TOTH - Top of the hour sequence and the final close.



Click for larger image BBC News Channel Countdown
18.3.2013
Click for larger image

Click for larger image BBC News Channel - First Studio
18.3.2013
Click for larger image The first broadcast of the BBC News Channel from the studios of New Broadcasting House in central London

Click for larger image BBC News Channel
18.3.2013
Click for larger image The first top of the hour sequence

Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Examples of graphics using Vizrt


Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

Official Website
www.bbc.co.uk/bbcnews