April 21st 2008 and BBC News 24 is rebranded "BBC News Channel" as the corporation's research shows most people refer to the channel as "News 24" and not "BBC News" also it's understood the public feel News 24 is inferior to the main TV news bulletins, so the name change is to address these issues and hammer home "BBC NEWS". This rebrand including all national, english regions and BBC World News cost £550,000
At the core of the brand is a new red globe symbol which has pulsating Saturn type rings. David Lowe's pulsating beats theme tune has also been given a new mix.
The look was designed by Lambie Nairn, commissioned by Mark Byford, the corporations deputy director-general. Instead of completely different look, the design feels very much of a refresh of the 1999 corporate look, pulsating rings and geographical place names are back, but on white backgrounds, instead of cream.
BBC News Channel - First Look2008
Here's BBC Breakfast's Bill and Sian giving us the first look at the new studio for the new BBC News Channel
BBC News Channel - First TX2008 BBC News Channel moves out of their real newsroom into a traditional studio (N6), but to keep the newsroom feel a fake computer generated newsroom background is used. Im suprised they have gone for this approach instead of something more abstract, following their recent scandals of fakery and trying to build up viewer trust again in BBC News, perhaps they would have been wiser to use a live camera shot of their real newsroom? That aside, it all looks very slick and contemporary.
BBC News Channel2008 Left clip - Top of the hour sequence, including the new look countdown sequence
Right clip - Headlines sequence
Graphics examples and studio images
BBC News Channel Last TVC Broadcast18.3.2012
This is the last ever BBC television news broadcast to come from West London at BBC Television Centre.
Show the TOTH - Top of the hour sequence and the final close.
2013 - Present
BBC News Channel - First Studio18.3.2013
The first broadcast of the BBC News Channel from the studios of New Broadcasting House in central London
Examples of graphics using Vizrt
