Sky News Ident
1998
Sky News was relaunched on 1st October 1998. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years.
The look was designed and produced by broadcast design specialist Pittard Sullivan in the US
Sky News Today
1998
Christopher Morris with Sky News Today in 1998
Live at Five
1998
Bob Friend and Kate Garraway
Sky World News
1998
Sky World News with Bob Friend and Kate Garraway
Sky News Overnight
1998
Gordon Radley with a 2am edition of Sky News
Sky News Christmas
1998
Mark Longhurst presents a very festive edition of Sky News. A christmas pudding plus a tree!
Sky News Ten Years Ident
1998
Celebrating 10 years of breaking news, a new ident is introduced in 1999
Sky News at Ten
1999
Not to loose out on an opportunity Sky News introduced a 'special' News at Ten following the temporary move of ITV1's very own News at Ten.
Right clip - close, listen to the music.. hmm... just a hint of ITN!
Sky News Ident
2000
A variation of the 1998 ident for the new millennium
Sky News
2000
Sky News with Mark Longhurst and Emily Matlis
Sky News at Ten
2001
How not to introduce a new look. Sky rushed to introduce a new set and videowall in September 2001. Sadly the new titles and graphics weren't quite ready!
Sky News
2001
Budget day with Bob Friend and Anna Botting
Official Website
www.sky.com/news