Sky News Ident
1998
Sky News was relaunched on 1st October 1998. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years.
 
The look was designed and produced by broadcast design specialist Pittard Sullivan in the US


Sky News Today
1998
Christopher Morris with Sky News Today in 1998

Click for larger image Live at Five
1998
Bob Friend and Kate Garraway
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Click for larger image Sky World News
1998
Click for larger image Sky World News with Bob Friend and Kate Garraway

Click for larger image Sky News On The Hour
1998
Click for larger image Bob Friend and Anna Botting host the 7pm bulletin of 'Sky News on the Hour.'

Click for larger image Sky News Overnight
1998
Gordon Radley with a 2am edition of Sky News
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Click for larger image Sky News Christmas
1998
Click for larger image Mark Longhurst presents a very festive edition of Sky News. A christmas pudding plus a tree!

Sky News Ten Years Ident
1998
Celebrating 10 years of breaking news, a new ident is introduced in 1999

Click for larger image Sky News at Ten
1999
Not to loose out on an opportunity Sky News introduced a 'special' News at Ten following the temporary move of ITV1's very own News at Ten.
 
Right clip - close, listen to the music.. hmm... just a hint of ITN!

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Click for larger image Sky News Sunrise
1999
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Click for larger image Sky News
16.11.2000
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Some examples of content graphics...


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Sky News Ident
2000
A variation of the 1998 ident for the new millennium

Click for larger image Sky News
2000
Click for larger image Sky News with Mark Longhurst and Emily Matlis

Sky News at Ten
2001
How not to introduce a new look. Sky rushed to introduce a new set and videowall in September 2001. Sadly the new titles and graphics weren't quite ready!

Click for larger image Sky News
2001
Click for larger image Budget day with Bob Friend and Anna Botting

Click for larger image Sky News
16.5.2001
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Official Website
www.sky.com/news