Before BBC Three there was BBC Choice. The general entertainment channel was launched on 23rd September 1998 as the BBC's 3rd general entertainment channel to compliment BBC1 and BBC2.
The channel also featured regional variations for the Nations - Wales, Scotland and Northern Ireland, but they ceased on 1st June 2001. Eventually the channel closed during the early hours of February 8th 2003.
BBC Choice Ident - Heart1998 Heart of Stone, heartburn and lightheart.
BBC Choice idents were designed by Lambie-Nairn. The theme is making the link plus a design of '3' to reflect the BBC's third general entertainment channel. Lambie Nairn describes the images aim "to capture the spirit of BBC Choice and reinforce its identity as a lively, accessible channel with broad appeal."
BBC Choice Ident - Mouse1998 Furry Mouse, clockwork mouse and computer mouse.
The regional variations were initially broadcast from 10pm till Midnight five nights a week. Uniquely digital satellite viewers were able to tune into all four versions of BBC Choice.
BBC Choice Launch Promos1998
Programmes included 'hotlinks' to existing popular programmes and extended sports coverage and special theme nights "The Take"Promotion examples...
2001 - 2002
During July 2001 the hearts idents were dropped and a new set of blocks ident were introduced..
a few example of BBC Choice presentation trails...
BBC Choice introduced 60 seconds - news for the youth. Usually shown at the top of the hour. The 60 Seconds theme is by the rave group Faithless.
Liquid News2003 The much loved Liquid News, was shown weeknights on BBC Choice. Basically Heat magazine on tv. The series was originally fronted by Christopher Price, who sadly died in 2002.
In 2004 Liquid News was eventually axed, but a spin-off series Liquid Assests survived.
2002 - 2003
