Carlton World was a general entertainment channel which launched in 1998. It shared the same OnDigital channel (34) with Carlton Kids and broadcast in the evenings. The channel finally shut down in 2001 due to poor viewing figures and financial troubles.
Carlton World Ident1999
These Carlton World idents aired with the launch of On Digital on Sunday 15th November 1998.
Produced by Carlton's in-house design department, the logo was designed by Paul Robb, and the moving graphics designed by Clarissa Donlevy. Computer graphics were ditched in favour of physical and in-camera effects, to create a series of 7 natural and organic looking idents.
Carlton World Ident1999
Visual effects specialist Artem and Moving Picture Company were hired to make the idents. Various exposures were taken to achive the effects from high speed to slo-mo rates of just 6 frames a second.
In this ident various tanks were filled with varying solvents and dyes to achieve the clouds effect.. an intense blue light was also used in the background, flickered on and off.
Carlton World Ident1999
The idents were finished off on 'Flame' a post-production tool used for compositing layers of footage to achieve certain looks.
Programme Trails1999
A couple of promos here, the first for a series 'Toasted' and the right clip a programme run down for a wednesday evening
Notice the similarity of graphics layouts to the old BBC presentation with centred type and the same font - Gill Sans