
ITV4 Launch
ITV4 started broadcasting a year to the day after ITV3. Sport is a lynchpin of the channels, frequently getting ITV4 its biggest audiences, and the channel launched with live Champions League football.
ITV4 Idents
ITV4 is the network's male oriented digital channel, launched on November 1st 2005
6 idents were produced by BBC Broadcast "based on the concept that things aren’t always as they seem and that appearances can be deceptive,"October 2007 and some new character animated '4' idents were introduced...