ITV Play was launched as a channel on 19th April 2006 and ceased broadcasting on 13th March 2007.
ITV Play Ident2006
This ITV Play ident was used on ITV1 before the start of their phone-in quiz shows, which ran through the night.
ITV Play Ident2007
ITV1 used a special ITV Play ident to link into ITV Play programming.
Perhaps the re-drawn letter p was done so the word 'play' resembles a space invaders sprite?
