
ITV Play was launched as a channel on 19th April 2006 and ceased broadcasting on 13th March 2007.
ITV Play Ident
This ITV Play ident was used on ITV1 before the start of their phone-in quiz shows, which ran through the night.
ITV Play Ident
ITV1 used a special ITV Play ident to link into ITV Play programming.
Sky News - TV Phone In Row
A report from Sky News at the height of the premium rate phone competition scandal. ITV closed down ITV Play as a result of the scandal.