MTV Europe was launched in 1987 on August 1st. Over the years in most European countries MTV Europe was replaced with their own various local versions of Music Television, but MTV Europe is still going strong serving Iceland, Israel, Bulgaria, Greece, Cyprus and Malta.


Publicity materials from around the launch....


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MTV has had an enormous effect on popular culture, influencing music, movies, fashion, graphic design and more.
 
The world famous MTV logo is amongst a class of instantly recognisable worldwide symbols such as CocaCola and Disney. A basically blocky M (Gill Sans Extra Bold) and a spray painted 'TV' has remained the same. Reminiscent of the 20th Century Fox logo, it's more than a 2-D image, as the shadow implies dimension, whist the spray painted TV implying action.
 
The iconic MTV idents were the brainchild of Fred Seibert and Alan Goodman. They revolutionized television branding, with the concept of an ever changing logo with thousands of applications.
 
MTV has always has a strong commitment to innovative graphic design, and for it's US launch the network decided animation would be their main medium for station idents. For a practical reason as virtually all music videos at the time were live-action. They reasearched hard for animators, instead of large established ones, they chose people who specialised in alternative frame by frame designs, eg using crayon, cut-outs, metal etc.. "We wanted to do something everybody else was absolutely ignoring."
 
Below are just some of the results of the 10 second station idents used by MTV Europe in it's early years onair. The channel easily had the most visually exciting television graphics of the time.


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Babyfood
1989
Ident - Call Now
1989
Ident - Workman
1989
Ident - Cityscape
1989


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Clockwork
1989
Ident - Creatures
1989
Ident - Dead body
1991
Ident - Dentist
1990


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Dolls House
1989
Ident - Gold Coins
1991
Ident - Hell
1991
Ident - Elements
1990


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Haircut
1990
Ident - Smiley
1990
Ident - King Kong
1990
Ident - Machine
1991


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Mailman
1989
Main Ident
1989
Ident - Monster
1992
Ident - Motel Sign
1989


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Naked
1991
Ident - Paper
1989
Ident - Photocopier
1989
Ident - Piano
1992


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Pool
1989
Ident - Romans
1989
Ident - Stereo
1989
Main Ident
1990


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Trapped
1989
Ident - Tribal
1989
Ident - Tunnel
1989
Ident - TV
1989


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c1989
MTV Ident
c1989
MTV Ident
c1989



A few promotional trailers used here by MTV Europe...


Click for larger image Click for larger image Click for larger image Click for larger image MTV 24 Hours a Day
1989
120 Minutes Promo
1990
MTV It's An Attitude
1989
MTV Easy Listening
1990


Click for larger image Click for larger image Click for larger image Click for larger image Your Favourite Music
1989
Party Zone
1991
SNL Promo
1990
TRL Promo
2003



Click for larger image Click for larger image Click for larger image Click for larger image MTV Coca Cola Report
1989
Metal Hammer
1989
Remote Control
1989
Week In Rock
1991


Click for larger image Click for larger image Click for larger image Click for larger image MTV News
1990
Top 20 Video Countdown
1989
Club MTV
1990
Top 20 Countdown
1992



Click for larger image Click for larger image Click for larger image Click for larger image Pip Dann
1991
Kristian Backer
1991
Ray Cokes
1991
Marcel Vanthilt
1991


Click for larger image Click for larger image Click for larger image Click for larger image Ray Cokes
1991
Ray Cokes
1991
Sonya Saul
1991
Paul King
1991


examples of track listing astons...


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Click for larger image MTV Idents
1998
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Click for larger image MTV Weekend Edition
1999
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Click for larger image MTV News
2000
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Click for larger image MTV Idents
2000
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Click for larger image MTV Idents
2000
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Click for larger image MTV Idents
2001
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Click for larger image MTV Idents
2002
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Click for larger image MTV Idents
2002
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Official Website
www.mtv.tv