U Direct Films was launched on July 8th 1999. A pay-per-view film service of 10 channels, showing a mix of Hollywood Films, Highbrow arthouse pictures, sport and soft porn. The independent PPV broadcaster went into liquidation on August 1st 2001, after it failed to secure further finances from its main shareholders.
U Direct Films Ident1999
Broadcast branding specialists English & Pockett created the identity for U Direct Fillms. "The positioning is a bit like Film Four" says creative director Federico Gaggio. "The target audience is 15-35, movie lovers: we want to reflect immendiacy and simplicity of delivery." The idents further highlight the u>direct proposition of selection, instant gratification and interactivity. The logotype always appears in a horizontal stripe, which cuts the screen from left to right.
