UK Gold 2 was launched in 2000 showing the same mix of classic family entertainment as UK Gold. In November 2003 it was relaunched as UKG2, a new channel aimed at a younger audience, with an emphasis on Comedy. In March 2004 it became UKTVG2, finally the whole UKTV G2 channel was completely rebranded as Dave in October 2007.


UK Gold 2 Ident - Arrows
2000
Golden Arrows for this ident from 2000

UK Gold 2 Ident - Fireworks
2001
2001 and along with a new font a new set of idents appeared to match UK Gold (1)

UK Gold 2 Ident - Sandals
2002
2002 saw the introduction of the "people" idents on UK Gold and UK Gold 2

UK Gold 2 Ident - Washing Up
2003
2003 and a new set of idents for Uk Gold and UK Gold 2. What would you do without UK Gold!

UK Gold 2 Ident - Exercise
2003
Exercising with the remote control!
 


UK Gold 2 Ident - Lazy
2003
On the sofa!
 


Final UK Gold 2 Closedown
2003
According to the announcer we can join UK Gold 2 again at 7pm. Didn't anyone tell them it was their last night!
 



UKG2 Promo
2003
Sam Fox (Long Version)
 
2 Days to UKG2!
 


Click for larger image UKG2 Pre-Launch Promos - "Boy Band"
2003
Click for larger image Boy Band (Long Version)

UKG2 Promo
2003
Boy Band (Short Version)
 
UKG2 starts tomorrow
 


UKG2 Promo
2003
A new channel... UKTV's new channel with bite, launches 12th November.

UKG2 Promo
2003
UKGold2 transforms into UKG2 promo

UKG2 Christmas Idents
2003
Here's a couple of Christmas idents from 2003 using the card theme across all of its channels.


Click for larger image UKG2 Launch
2003
Click for larger image In 2003, UK Gold 2 was renamed UKG2 and shifted its emphasis to programming, mainly comedy, aimed at younger people. This clip features the launch of the channel which as you can see reflects this change towards a younger demographic.

Click for larger image Click for larger image Click for larger image Click for larger image UKG2 Promo
2003
UKG2 Promo
2003
UKG2 Promo
2003
UKG2 Promo
2003


Click for larger image UKG2 Ident - Prams
2003
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Click for larger image UKG2 Ident - Office
2003
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Click for larger image UKG2 Ident - Bed
2003
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Click for larger image UKG2 Channel Promo
2003
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UKG2 was relaunched as Dave which sparked a trend in channel name rebrands. It was possibly one of the most successful digital channel rebrands to date.


Click for larger image Dave Ident
2009
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Click for larger image Dave Ident
2009
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Click for larger image Dave Programme Promo
2009
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Click for larger image Dave Ident
2010
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Click for larger image Dave World Cup Ident
2010
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Official Website
www.ukg2.co.uk