In April 2000 a radical move in branding by Channel 4 saw their schools service renamed to 4Learning. The continuity was maintained from 1999 with only the obvious name change. Perhaps dropping "schools" from the name was to appeal to a broader daytime audiance (it may even of been a funding initiative if it became a general educational resource).

Understanding The Junction - At A Glance
Designer: Creative Services (Channel 4)
Sequence: 1x 30 second (max) countdown
Running: April 2000 - September 2001

You'll maybe notice that both end frames at count "00" are different to 1999 - 2000 era. It appears some wipe has been applied to these last few frames. It may be the case that the "schools" from the previous era was burned into the sequence. So to reuse the sequence with "4LEARNING" and apply a wipe would save a re-work.


Countdown A


Click for larger image Click for larger image Click for larger image

Countdown B


Click for larger image Click for larger image Click for larger image

Interludes and Teachers' Notes
Images 1 - 3: Teachers' notes containing the support website URL "4learning.co.uk" (2001).
Images 4 - 6: Interludes or "battery" of educational material to fill longer gaps.


Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image

This new sequence was launced on Monday 17th September 2001. The notable difference being the junction extended to sixty seconds. Like all schools TV junctions, they don't run for the full time everytime. It is dependent on the schedule and programme duration. Similarly to Channel 4 Schools (1993 - 1997), the junction ended in different coloured blocks.

Understanding The Junction - At A Glance
Designer: Creative Services (Channel 4)
Sequence: 1x 60 seconds (max) countdown
Running: September 2001 - January 2004


Countdown A


Click for larger image Click for larger image Click for larger image

Countdown B


Click for larger image Click for larger image Click for larger image

Teachers' Notes and Close
Images 1 & 2: After eight years there's a change of location for 4Learning from Warwick to Wetherby.
Image 3: Close down straight to a Channel 4 programmes slide. There was a little music played before Channel 4 resumed service (clips from night-time service).


Click for larger image Click for larger image Click for larger image

In terms of 'packaging' the schools television service, this was to be the last from Channel 4. A new look was introduced on 12th January 2004. It depicted young people and what social and personal issues may affect their journey to adulthood. It was clever with good use of Computer Generated Imagery compositing. There was less focus, presentation wise, on the very young and more toward young adults (14+).

This sequence was also the first to remove a visual countdown but the maximum length of the sequence itself was sixty seconds. If there was more time Channel 4 would insert educational media or Public Information Films (PIFs). Unlike any pervious service however was the insertion of mainstream Channel 4 programme promotions (astonishingly Teen Big Brother made it into the morning schedules). Contact slides displaying Teachers' Notes and other information were scrapped.

The end of sixty second junctions and continuity had arrived. From early 2005 and after 18 years Channel 4 retired their packaged schools television service. Educational broadcasts still continued but adverts appeared between programmes. However, these adverts were of an educational nature.

Understanding The Junction - At A Glance
Designer: UNKNOWN (Channel 4 in-house)
Sequence: 1x 60 seconds (max) countdown
Running: January 2004 - September 2005


Holding Sequence (Clean)


Click for larger image Click for larger image Click for larger image

Holding Sequence (Standard)


Click for larger image Click for larger image Click for larger image

Programme Promotions and Interludes
Image 1: Big Brother Advert.
Image 2: Lovely contemporary sequence advertising Channel 4's online presence.
Image 3: Public Information Film about bullying and how to get help.


Click for larger image Click for larger image Click for larger image