Click for larger image Now Ident
1990
Click for larger image Now - The Channel for Living. A strange mix of programming, from lifestyle to news and current affairs.
 
Apart from the bland titling, it was perhaps the most authoritative in style. The ident explored qualities of light, texture and form. Pentagram designed the 'product' centrepiece of the sequence where the name in logo form emerged.


Click for larger image Now Continuity
1990
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Click for larger image Now Promo
1990
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Click for larger image Now Promo
1990
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Click for larger image Now Saturday Promo
1990
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Examples of Now holding slides


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Click for larger image First Edition
1990
Click for larger image BSB's current affairs series presented by Selina Scott

Click for larger image European Business Today
1990
Click for larger image Business news programme..

Click for larger image Now Sir Robin
1990
Click for larger image Now Sir Robin - with Sir Robin Day.
 
So what did Sir Robin Day do when he left Question Time? Move to BSB's Now Channel!


Click for larger image Living Now
1990
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Official Website
www.sky.com