Eurosport, the all-sport, all-action sports channel. For it's launch two of Britain's leading figures in sports television headed the channel. Head of programmes Adrian Metcalfe, an Olympic silver medalist, Metcalfe spent 7 years as commissioning editor for sport at Channel 4 and was involved in setting up, producing and presenting on ITV's World of Sport. Joining him as controller of production Richard Russell, who previously was executive producer at ITV Sport.
Eurosport Ident1989
Eurosport was part owned by Sky, and launced as a 12hour service showing European and International events from a consortium of EBU members including the BBC.
During it's first month on air the channel broadcast many live events, including The World Alpine Skiing Championships live from Colorado, World Matchplay Snooker from Essex, The World Bobsleigh Championships from Italy, and European Figure Skating from Birmingham.
Eurosport Start Up1989
Here's how Eurosport started up the day in 1989... with a link into Mazda Eye on Sports
Eurosport Ident1993
A new ident featuring rather brash computer graphics and now includes a map of Europe
Eurosport Ident1996
A set of live action idents are now the look together with an updated logo, much more dynamic and improved.
This one based on football
