Eurosport, the all-sport, all-action sports channel. For it's launch two of Britain's leading figures in sports television headed the channel. Head of programmes Adrian Metcalfe, an Olympic silver medalist, Metcalfe spent 7 years as commissioning editor for sport at Channel 4 and was involved in setting up, producing and presenting on ITV's World of Sport. Joining him as controller of production Richard Russell, who previously was executive producer at ITV Sport.


Click for larger image Eurosport Ident
1989
Click for larger image Eurosport was part owned by Sky, and launced as a 12hour service showing European and International events from a consortium of EBU members including the BBC.
 
During it's first month on air the channel broadcast many live events, including The World Alpine Skiing Championships live from Colorado, World Matchplay Snooker from Essex, The World Bobsleigh Championships from Italy, and European Figure Skating from Birmingham.


Click for larger image Eurosport Start Up
1989
Click for larger image Here's how Eurosport started up the day in 1989... with a link into Mazda Eye on Sports

Click for larger image Click for larger image Click for larger image Click for larger image 3min Channel Promo
1990
Handball Promo
1990
Basketball Promo
1990
Generic Promo
1990


Click for larger image Click for larger image Click for larger image Click for larger image Monday Promo
1990
Eurosport News
1990
Saturday Alive Promo
1990
Eurosport Promo
1989


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Eurosport Ident
1993
A new ident featuring rather brash computer graphics and now includes a map of Europe

Click for larger image Eurosport Ident
1994
Click for larger image A year later, same map animation but a new look logo

Click for larger image Eurosport Ident
1996
Click for larger image A set of live action idents are now the look together with an updated logo, much more dynamic and improved. This one based on football

Click for larger image Eurosport Presentation
1996
Click for larger image Here's what's on..

Eurosport Ident
1998
Athletics ident

Official Website
www.eurosport.com