Sky movies started out as a free movie channel in 1989. In 1990 Sky Movies becomes the first UK encrypted channel, it was due to share the same transponder as The Disney Channel, but this fell through and never happened, instead they launched 'The Satellite Shop' a shopping channel during the daytime hours.
 
In 1988, this press release describes the launch of Sky Movies.. "Sky Movies will offer an unencrypted preview period from February 5th with films from 2pm to midnight, with an extra midnight movie at the weekends. Films in the early days will include The Color of Money with Paul Newman and Tom Cruise, Ruthless People with Danny DeVito and Bette Midler, 9 1/2 weeks with Kim Basinger, Commando with Arnold Schwarzenegger, Aliens with Sigourney Weaver, Johnny Dangerously with Michael Keaton, Eye of the Tiger with Garey Busey, Eddie and the Cruisers with Tom Berenger, Daniel with Ed Asner, Project X with Matthew Broderick, One Summer Love with Susan Sarandon and Ladyhawke with Michelle Pfeiffer.
 
Nearer to the launch of Sky Movies as a premium channel along with The Disney Channel, the station will increase its broadcast hours to at least 18 hours a day.
 
Late Summer/Autumn, Sky Movies and The Disney Channel will encrypt their signals and will become a premium service offered as a joint package. For your guide, home dish owners will be offered a total subscription price of 12 per month (inc VAT) to receive these quality services.
 
Major agreements with Hollywood's most successful studios in '88 guarantee that the Sky Movies schedules will be packed with blockbuster films. Warner Brothers, Twentieth Century Fox, Touchstone Films and Orion are top studios signed up to Sky Movies."


Click for larger image Sky Movies Ident
1989
Click for larger image The very first Sky Movies ident, it was only used for one month...

Click for larger image Sky Movies Start-up
1989
An early Sky Movies start-up sequence from the first few weeks on air.
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Sky Movies Idents
1989
Sky in 1989, commissioned Harry Marks of Marks Communications in Los Angeles to create their identity to distinguish itself from what it saw as the rather prissy, overdesigned look of British Terrestrial TV.
 
The Sky Movies ident was based on the same design of the NBC ident at the time


Click for larger image Start-up / Closedown
1989
Click for larger image A fantastic CG tower of images was used as the opening start up sequence for Sky Movies in '89
 
right clip - "From all of us here at Sky Movies, goodnight."


Click for larger image Sky Movies Start-Up
1989
Click for larger image Another early Sky Movies start-up sequence from 1989

Click for larger image Start-ups
1989
Click for larger image 2 more start-ups from Sky Movies, An updated CG sequence and a longer opening start up sequence later in 1989...
 
right clip - the CG tower was dropped in favour of a fast cut montage of movies that were showing on Sky at the time.


Click for larger image Late Night Movie / BBFC Promos
1989
Click for larger image Left clip - "On the 1st April 1989 Sky Movies introduce the late night movie."
 
Right clip - explaining what those captions at the start of a movie are all about. Sky joined forces initially with the British Board of Film Classification, but later decided to rate their films themselves.


Click for larger image Sky Pioneers Trail
1989
Click for larger image As Sky is about to encrypt Sky Movies, you can be a pioneer...

A selection of various stings, idents and break bumpers...


Click for larger image Click for larger image Click for larger image Click for larger image Next
1989
Next
1989
Next
1989
Tonight
1989


Click for larger image Click for larger image Click for larger image Click for larger image 8 O'clock Movie
1989
Golden Age of Cinema
1990
Music in the movies
1989
Cinema Preview
1989


Click for larger image Click for larger image Click for larger image Click for larger image Behind the Scenes
1989
UK Top 10
1989
Late Night Movie
1989
Special Event ident
02.04.1990


Click for larger image Click for larger image Click for larger image Click for larger image Shift Theatre
1989
At The Pictures
1989
2 O'clock Movie
1989
4 O'clock Movie
1989


Click for larger image Click for larger image Click for larger image Click for larger image 8 O'clock Movie
1990
10 O'clock Movie
1990
Premiere
1991
Break Bumper
1991


Click for larger image Click for larger image Click for larger image Click for larger image 2 O'Clock Movie
1990
8 O'Clock Movie
1989
Winter Promo
1992
Next
1989


Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper
1990
Break Bumper
1991
Break Bumper
1992
Showcase
1991


Some early adverts for Sky Movies from 89/90


Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Sky Movies Idents
1990 / 1991
Click for larger image In November 1990 Sky TV and BSB merged to form British Sky Broadcasting... here's the two idents which followed...

Click for larger image Sky Upgrade Card
1991
Click for larger image Here's how to tune in and upgrade your card to receive The Movie Channel

Click for larger image Sky Movies Promo
1991
Click for larger image The CG tower sequence is updated in 1991 to include flying cinema-related objects, in this promo for whats on in November

Click for larger image Sky Movies Plus Promos
1993
Click for larger image A couple of promos including a cross-channel promo for Sky's movies channels from 1993

Click for larger image Sky Movies Ident
1993
Click for larger image In 1993 a new corporate look was rolled out across the network, designed by GRFX Novocom

Click for larger image Sky Movies Break Bumper
1993
Click for larger image this is how the break bumper looked...

Click for larger image Click for larger image Click for larger image Click for larger image October Films Promo
1993
Tonight Promo
1993
Delirious Promo
1993
JFK Promo
1993


Click for larger image Sky Movies Ident
1995
Click for larger image In 1995 another corporate look rolled out ... using the 'tombstone' logo and silk sheets

Click for larger image Sky Movies Break Bumper
1995
Click for larger image another quick break bumper logo..

Click for larger image Sky Movies Ident
1996
Click for larger image An updated look in 1996, which lasted just one year...

Click for larger image Sky Movies Break Bumpers
1996
Click for larger image 2 break bumper examples...

Click for larger image Little Women Trailer
1996
Click for larger image A film trailer spot for Little Women...

Click for larger image Sky Movies Screen 1
1997
Click for larger image In 1997 Sky Movies was rebranded Sky Movies screen 1, whilst it's sister channel The Movie Channel became Sky Movies Screen 2

Click for larger image Sky Movies Screen 1 Bumper & Promo
1997
Click for larger image left clip - break bumper
 
right clip - Film promo for Theodore Rex


Click for larger image Sky Moviemax
1998
Sky Movies Screen 1 was rebranded Sky Moviemax on September 10th 1998. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years. The look was designed and produced by broadcast design specialist Pittard Sullivan in the US
Click for larger image Click for larger image Click for larger image Click for larger image

Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper
1998
Line Up
1998
Promo - The Phantom
1998
Promo
1998


With the launch of Sky Digital in 1998, Sky added three more Moviemax channels...


Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper
1999
Sky Moviemax 2
1999
Sky Moviemax 3
1999
Sky Moviemax 4
1999


Click for larger image Sky Movies 6 & 8 Idents
2007
On November 1st 2003, Sky brings back it's original screen name Sky Movies, as it regroups its film channels under one banner - Sky Movies 1 -9
Click for larger image Click for larger image Click for larger image

Click for larger image Sky Movies Tomorrow
2007
Here's what's on tomorrow in this rundown promo

Click for larger image Pin Protection Promos
2007
These clever and graphically brilliant promos explain how to use Sky Movies' pin protection.
 
In 2006 Sky Movies 9 and 10 became PIN protected channels, which allowed them to broadcast 15 certificate films from 1pm


Click for larger image Sky Movies Promo
2007
In April 2007, Sky Movies categorised it's channels into Sky Movies Premiere, Sky Movies Comedy, Sky Movies Action and Thriller, Sky Movies Family, Sky Movies Drama, Sky Movies Classics, Sky Movies SciFi & Horror, Sky Movies Modern Greats, Sky Movies Indie and Sky Movies HD 1 & 2

Click for larger image Click for larger image Click for larger image Sky Drama Ident
2007
Sky Indie Ident
2007
Sky Scifi Ident
2007


Click for larger image Click for larger image Click for larger image Sky Action Ident
2007
Sky Action Break Bumper
2007
Sky Action Trailer
2007


Click for larger image Click for larger image Click for larger image Sky HD2 Ident
2007
Sky HD2 Break Bumper
2007
Sky Indie Break Bumper
2007


Click for larger image Click for larger image Click for larger image Sky Scifi Break Bumper
2007
Sky Premiere Trail
2007
Sky Movies Promo
2007


Click for larger image Click for larger image Click for larger image Sky Movies September Promo
2007
Sky Movies Tonight Promo
2007
Sky Movies Tonight
2007



Click for larger image Sky Movies Premiere / Sci Fi Idents
2011

Click for larger image Click for larger image Click for larger image

Click for larger image Sky Movies Premiere / SciFi Break Bumpers
2011
Click for larger image

Official Website
www.skymovies.com


Official Website
www.skymovies.com