Click for larger image Sky One Ident
1989
Click for larger image On July 30th 1989, Sky One was born, a rebrand of Sky Channel - a title believed to be more fitting for its flagship channel.


Click for larger image Sky One Ident
1990
Click for larger image A change to the logo, and the handwritten script is dropped in favour of clearer sans-serif 'ONE'

Click for larger image Closedowns
1989 / 1990
Click for larger image Here's how Sky One would shutdown for the day...

Click for larger image Sky One Idents
1990 / 1991
Click for larger image As BSB and Sky TV merge in November 1990, the ident is quickly tagged with British Sky Broadcasting
 
Right clip - Ident is tweaked again with the launch of the BskyB 5 channel network in 1991


Click for larger image Sky One Promos
1989
Click for larger image left clip - Sky One it's more fun!
 
right clip - 21 Jump Street


Click for larger image Click for larger image Click for larger image Click for larger image Simpsons Coming Soon Trailer
1990
Ident - 1st Simpsons TX
1990
The Simpsons Tonight Promo
1991
The Simpsons Tonight Promo
1991


Examples of various end boards for promos and trailers...


Click for larger image Click for larger image Click for larger image Deadly Ernest Promo
1990
The Simpsons Promo
1991
ALF Promo
1990
Secret Video Show Promo
1991


Click for larger image Click for larger image Click for larger image Click for larger image Family Ties Promo
1991
Doctor Doctor Promo
1991
Sky Star Search Promo
1991
Love at First Sight Promo
1990


Click for larger image Sky One Sunday Night Promo
1991
Click for larger image Sunday nights on Sky One back in 1991...

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Click for larger image Sky One Irresistible Promo
1992
Click for larger image Irresistible programmes from Sky One include.. The Heights, Studs, Melrose Place, The Simpsons, Saturday Night Live, Gabriel’d Fire, Anything But Love, Star Trek The Next Generation, Teech, Knights and Warriors, Sibs, Rescue 911, UK Top 40

Click for larger image Click for larger image Click for larger image Click for larger image Promo - Love At First Sight
1992
Promo - Sale of The Century
1992
Promo - Thursday Night
1992
Promo - Sunday Night
1992



Click for larger image Sky One Ident
1994
Click for larger image A new look for Sky One in ’93 part of the Sky corporate look introduced that year. The logo reminds us of the German RTL logo, which are boxed and have colour filled letters

Click for larger image Sky One Break Bumper
1993
Click for larger image A nice quick CG break bumper

Click for larger image Sky One Sensational Promo
1993
Click for larger image Another channel promotion for Sky One’s programmes, produced by Bruce Dunlop Associates. It’s done in the style of a pop promo… Do you know who the singer is?
 
Advertising Star Trek The Next Generation, Deep Space Nine, Beverly Hills 90210, Picket Fences, Cops, Paradise Beach, Games World, World Wrestling Federation, The Simpsons and LA Law


Click for larger image Sky One Promos
1994 / 1995
Click for larger image Here's a couple of Sky One promos for Melrose Place and Quantum Leap

Click for larger image Sky One Promo
1994
Click for larger image Promo for Civil Wars


Click for larger image Sky One Ident & Break Bumper
1995
Click for larger image Another new corporate Sky look is introduced in October 1995 "You’re watching Sky One, part of the Sky Television Network" right clip - break bumper

Click for larger image Sky One Prime Time Ident & Bumper
1995
Click for larger image The Prime Time versions..

Click for larger image Sky One Prime Time Promo
1995
Click for larger image A sub-brand 'Prime Time' is used for Sky One first run programmes 8-10pm

Click for larger image Click for larger image Click for larger image Click for larger image Promo
1996
Promo
1996
Promo
1996
Sunday Promo
1996



Click for larger image Sky 1 Ident
1996
Click for larger image An updated corporate look is introduced in September 1996, Sky One is rebranded “Sky 1”

Click for larger image Sky 1 Star Trek Promo
1996
Click for larger image A promo for Star Trek The Next Generation, with a fun voiceover done as a cabin crew announcement.


Click for larger image Sky One Idents
1997
Click for larger image A new Sky logo is introduced in September 1997, and with it a new look for all Sky channels, Sky1 is rebranded back to “Sky One”

Click for larger image Sky One Idents
1997
Click for larger image A couple more idents featuring stockings and an Easter theme.

Click for larger image Sky One Idents
1997
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Click for larger image Sky One Promos
1997
Click for larger image A couple of promos back in 1997

Click for larger image Click for larger image Click for larger image Click for larger image Promo - ER
1997
Promo - Friends
1997
Promo - Chicago Hope
1997
Promo - South Park
1997


Sky One was relaunched in August 1998. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years.
 
The look was introduced on 31 May


Click for larger image Click for larger image Click for larger image Click for larger image Sky One Ident
1998
Sky One Ident
1998
Sky One Ident
1998
Sky One Ident
1998


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Click for larger image Click for larger image Click for larger image Click for larger image Sky One Ident
1998
Sky One Ident
1998
Sky One Ident
1998
Sky One Ident
1998


Click for larger image Click for larger image Click for larger image Click for larger image Promo - Prickly Heat
1998
Promo - Dream Team
1998
Promo - Bloody Foreigners
1998
Ident - Bloody Foreigners
1998


Click for larger image Click for larger image Click for larger image Click for larger image Promo - Stargate
1998
Promo - Voyager
1998
Promo - Ibiza
2001
Sky-Fi Ident
2001


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Click for larger image Sky One Newsbreak
1998
Click for larger image Sky News supplied these short news bulletins to Sky One during weekday daytime slots

A flat graphic look was introduced in 2001 with colour branded idents and graphics of orange


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Straw
2002
Sky One Ident
2002
Sky One Ident
2002
Sky One Ident
2002


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Barcode
2002
Ident - Equaliser
2002
Ident - Pong
2002
Ident - Typewriter
2002


Click for larger image Click for larger image Click for larger image Click for larger image Ident - Fly
2002
Now, Next, Later
2002
Promo 1
2002
Promo 2
2002


Click for larger image Click for larger image Click for larger image Click for larger image 24 Promo
2003
Break Bumper
2003
Sky One Ident
2003
Sky One Ident - Kirsty Gallagher
2003


Click for larger image Click for larger image Click for larger image Click for larger image Sky One Ident - Road
2002
Sky One Break Bumper
2002
Promo - Tomorrow
2002
Promo - Best from the USA
2002


by 2004 the orange and white flat graphic look is dropped in favour of textured live action idents...


Click for larger image Click for larger image Click for larger image Click for larger image Ident
2004
Ident
2004
Ident
2004
Break Bumper
2004



Click for larger image Click for larger image Click for larger image Click for larger image Sky One Ident
2005
Sky One Ident
2005
Break Bumper
2005
Break Bumper
2005


Click for larger image Click for larger image Click for larger image Now Next Later
2005
Promo - Paul McKenna
2005
End Credits Squeeze
2005


Click for larger image Sky One Ident - Buildings
2007
On 21st September 2005 Sky One introduced a new logo and set of idents
 
Stockholm based motion graphics agency Kaktus Film and design agency Amore produced the new look for Sky One Including new typographic logo, organic animations plus all on air menus/graphics and colour palettes

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Click for larger image Sky One Ident - Disco
2007
Does this ident represent a nightclub?
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Click for larger image Sky One Break Bumpers
2006
Click for larger image 2 short break bumpers used from 2006...

Click for larger image Sky One Promos
2006
Click for larger image A couple of promos here from 2006

Click for larger image Sky One '24' Ident
2007
A special ident for the hit Fox series “24” as Sky One premieres the 6th Series.


Click for larger image Sky One Idents
2008
February 2008, and Sky One, Sky Two and Sky Three were re-launched with this abstract glossy CGI look for it's idents and presentation.
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Click for larger image Click for larger image Click for larger image Break Bumper
2008
Promo - Don't Forget The Lyrics US
2008
Promo - Stargate Continuum
2008



Click for larger image Sky1 Ident - Bullet
2009
Sky One, Sky Two and Sky Three were rebranded Sky1, Sky2, and Sky 3 on Aigust 31st 2008. These idents were created by Sky's own design company - Sky Creative and post produced at The Moving Picture Company.
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Click for larger image Sky1 Ident - Diner
2009

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Click for larger image Sky1 - Worth Staying In For Promo
2008
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Click for larger image Click for larger image Click for larger image Sky1 Promo - Ross Kemp
2009
Sky1 Promo - 24
2008
Sky1 Promo - Gladiators
2008


To coincide with the launch of Sky Atlantic in February 2011, Sky 1 was also rebranded


Click for larger image Sky1 Ident
2011
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Click for larger image Sky1 Ident
2011
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Click for larger image Sky1 Ident
2011
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Click for larger image Sky1 Ident
2011
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Click for larger image Sky1 Ident
2011
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Click for larger image Click for larger image Click for larger image Sky1 Break Bumper
2011
Sky1 Break Bumper
2011
Sky1 Break Bumper
2011


Click for larger image Click for larger image Click for larger image Programme Promo
2011
Programme Promo
2011
Programme Promo
2011


Click for larger image Sky One Robbie Williams Ident
2012
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Official Website
www.skyone.co.uk