Pre Launch
Sky Sports Pre-Launch Promo1991
Sky Sports is going to change the face of British television.... indeed it has!
Sky Sports Pre-launch logo1991
The logo used prior to the launch… looks like not much time has been spent on it!1991 - 1993
Sky Sports Pre-Launch Messages1991
left clip - A pre-launch message from Kay Burley.
Right clip - tuning-in information from Penny Smith
Sky Sports Launch1991
Sky Sports launched on April 1st 1991, following the merger of BSB in November 1990, this made Sky's five channel line-up
Sky Sports launch Ident1991
This is the ident first used, the final render couldn't have been quite complete, as this version features a low resolution map of the world..
The Heat of the Action Promo1991
Ooh it must be hard work making a Sky Sports logo in all that heat!
Did they borrow this idea from UK Gold?
A Whole new ball game1992
In May 1992, Sky signed an exclusive £304million deal with the FA Premier League, this changed the perception of Sky, and for the first time offered ground breaking coverage.
1993 - 1995
No Turning Back Promo1994
Sky Sports was a hit in ’94 – Now get ready for ’95, here’s whats coming up…
1995 - 1996
Sky Sports Gold Launch1995 Sky Sports Gold was launched in 1995 showing repeats of classic football matches, it later ceased broadcasting a year later in ’96.
(Thanks to Dave Farrimond for the recording)
Sky Sports 3 Pre-Launch Promo1996
Here’s what you can expect to see on the new Sky Sports 3.. plenty of live sports..
Sky Sports 3 Launch1996
Dominik Holyer and Gaby Yorath introduce the launch programme for Sky Sports 3 on August 16th 1996.
Sky Sports 2 Ident & Closedown1996 / 1995
left clip - Sky Sports 2 Ident
right clip - Sky Sports 2 closes down for the day
1996 - 1997
Sky Sports 1 Idents1996
In September the ‘tombstone’ sky look is updated…
right clip - Sky Sports 1 ident Live
1997 - 1998
We Feel the same promo1997
The drama and theatre, art, and war of football… Sean Bean tells us life can be difficult… but you can always rely on Sky Sports!
1998 - 1999
Sky Sports 1 Ident1998
In August 1998, the Sky Sports family of channels were given a new look.
Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years.
The look was designed and produced by broadcast design specialist Pittard Sullivan in the US
1999 - c2002
In August 1999, Sky presented the world's first interactive football match - Arsenal v Man Utd on a new service Sky Sports Active.
2002 - c2007
c2007 - 2010
Sky Sports 3 Idents2007 A new glossy look introduced with updated shots of sports men and women in the idents...
Sky Sports 1 Ident / Copyright2007
left clip - Sky Sports 1 Ident
right clip - programme copyright animation
2010 - Present
