Click for larger image Sky Sports Pre-Launch Promo
1991
Click for larger image Sky Sports is going to change the face of British television.... indeed it has!

Click for larger image Sky Sports Pre-launch logo
1991
Click for larger image The logo used prior to the launch… looks like not much time has been spent on it!


Click for larger image Sky Sports Pre-Launch Messages
1991
Click for larger image left clip - A pre-launch message from Kay Burley.
 
Right clip - tuning-in information from Penny Smith


Click for larger image Sky Sports Launch
1991
Click for larger image Sky Sports launched on April 1st 1991, following the merger of BSB in November 1990, this made Sky's five channel line-up

Click for larger image Sky Sports launch Ident
1991
Click for larger image This is the ident first used, the final render couldn't have been quite complete, as this version features a low resolution map of the world..

Click for larger image Sky Sports Tuning In Promo
1991
Click for larger image Following the launch of Sky Sports here is Matt Lorenzo...

Click for larger image Sky Sports Idents
1992
Click for larger image “This is Sky Sports – a part of the British Sky Broadcasting Network.”

Click for larger image The Heat of the Action Promo
1991
Click for larger image Ooh it must be hard work making a Sky Sports logo in all that heat!
 
Did they borrow this idea from UK Gold?


Click for larger image Sky Sports Start-Up
1991
Click for larger image This is how Sky Sports started up in 1991

Click for larger image Sky Sports Promos
1992
Click for larger image A couple of programme trailer examples..

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Click for larger image Promos
1992
Click for larger image A couple of promos, showing the standard end frames for promotions

Click for larger image A Whole new ball game
1992
Click for larger image In May 1992, Sky signed an exclusive £304million deal with the FA Premier League, this changed the perception of Sky, and for the first time offered ground breaking coverage.

Click for larger image The Ashes Promo
1992
A three-minte long promo ahead of Sky's coverage of the winter's Ashes series.
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Click for larger image Click for larger image Click for larger image Click for larger image Break Bumper 1
1992
Break Bumper 2
1992
Break Bumper 3
1992
Break Bumper 4
1993



Click for larger image Sky Sports Ident
1993
Click for larger image Sky Sports' second logo launched two years after the channel's berth

Click for larger image Sky Sports Break Bumper
1993
Click for larger image A break bumper from the Sky corporate look introduced in 1993

Click for larger image Sky Sports Promo
1993
Click for larger image Dreams come true.. The FA Carling Premiership live on Sky

Click for larger image Sky Sports Promo
1993
Click for larger image Can you feel the force on Sky Sports?

Click for larger image Sky Sports 2 Pre-Launch Promo
1994
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Click for larger image Sky Sports 2 Launch
1994
Sky Sports 2 launches in August 1994
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Click for larger image Sky Sports 2 Ident
1994
Click for larger image Sky Sports 2's first logo based on the main Sky Sports look

Click for larger image Sky Sports 2 Break Bumper
1994
Click for larger image break bumper: SS2's first break bumper.

Click for larger image Click for larger image Click for larger image Click for larger image Eubanks Promo
1994
Sky2 Rugby Promo
1994
Soccer AM Promo
1994
WF Summer Slam Promo
1994


Click for larger image No Turning Back Promo
1994
Click for larger image Sky Sports was a hit in ’94 – Now get ready for ’95, here’s whats coming up…

Click for larger image The Event Centre
1994
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Click for larger image Sky Sports Ident
1996
Click for larger image This ident is from the new corporate look that first aired in October 1995

Click for larger image Sky Sports Gold Launch
1995
Sky Sports Gold was launched in 1995 showing repeats of classic football matches, it later ceased broadcasting a year later in ’96.
 
(Thanks to Dave Farrimond for the recording)

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Click for larger image Sky Sports Gold Ident
1995
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Click for larger image Sky Sports 3 Pre-Launch Promo
1996
Click for larger image Here’s what you can expect to see on the new Sky Sports 3.. plenty of live sports..

Click for larger image Sky Sports 3 Launch
1996
Click for larger image Dominik Holyer and Gaby Yorath introduce the launch programme for Sky Sports 3 on August 16th 1996.

Click for larger image Sky Sports 2 Ident & Closedown
1996 / 1995
Click for larger image left clip - Sky Sports 2 Ident
 
right clip - Sky Sports 2 closes down for the day


Click for larger image Sky Sports 3 Ident
1996
Click for larger image 3 version...


Click for larger image Sky Sports 1 Idents
1996
Click for larger image In September the ‘tombstone’ sky look is updated…
 
right clip - Sky Sports 1 ident Live


Click for larger image Sky Sports 2 Idents
1996
Click for larger image a couple of examples from Sky Sports 2...

Click for larger image Sky Sports 3 Ident
1997
Click for larger image and the last in the set...

Click for larger image Sky Sports November Promo
1996
Click for larger image Highlights for Sky Sports in November 1996...

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Click for larger image We Feel the same promo
1997
Click for larger image The drama and theatre, art, and war of football… Sean Bean tells us life can be difficult… but you can always rely on Sky Sports!

Click for larger image Sky Sports 2 Idents
1997
Click for larger image Another new Sky look is introduced in September 1997

Click for larger image Sky Sports 3 Idents
1997
Click for larger image left clip - generic flag version
 
right clip - live version


Click for larger image Sky Sports Promo
1998
Click for larger image “You love football. We love football.” Sky Digital is launched…


Click for larger image Sky Sports 1 Ident
1998
Click for larger image In August 1998, the Sky Sports family of channels were given a new look. Sky wanted to reflect each of the channel's own personality by creating individual idents, and not following one corporate look as seen in previous years. The look was designed and produced by broadcast design specialist Pittard Sullivan in the US

Click for larger image Sky Sports 2 Idents
1998
Click for larger image a couple of idents from Sky Sports 2
 
right clip - live version


In August 1999, Sky presented the world's first interactive football match - Arsenal v Man Utd on a new service Sky Sports Active.


Click for larger image Sky Sports1 Ident
1999
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Click for larger image Sky Sports1 Millennium Ident
1999
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Click for larger image Sky Sports2 Live Millennium Ident
1999
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Click for larger image April on Sky Sports Promo
2000
Click for larger image Football is centre stage… and go interactive with Sky Sports Extra


Click for larger image Sky Sports 1 Ident
2002
Click for larger image The Sky Sports look in 2002.


Click for larger image Sky Sports 3 Idents
2007
A new glossy look introduced with updated shots of sports men and women in the idents...
 

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Click for larger image Sky Sports 1 Ident / Copyright
2007
Click for larger image left clip - Sky Sports 1 Ident
 
right clip - programme copyright animation



Click for larger image Sky Sports 1 Ident
2010

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Click for larger image Sky Sports Copyright
2010
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Official Website
www.skysports.com